Use the Digital Realm Effectively to Leave Your Competition Where They Belong…In the Rearview Mirror.
The answer’s been there all along. With so much talk about “the ROAD to success,” it’s clear – particularly in this day and age – that in order to be successful, you also have to be prepared to take your show on the road. That’s not to say that you need to start selling your wares and services out of the trunk of a car like the door-to-door salesman of old, but it does mean that you should have a solid digital presence that includes an effective mobile marketing plan.
According to Pew Research Center:
- 77% of Americans own a smartphone – that’s more than double the 35% six years ago when Pew conducted its first survey of smartphone ownership in 2011!
- Of households that make $75,000 or more annually, 93% own a smartphone
- A little over one-in-ten American adults are “smartphone only” internet users – this is particularly true of young adults.• Of course, mobile devices don’t begin and end in smartphones. Nearly half of all American adults own a tablet and one in five own an e-reader.
But what do all of these folks use their smartphones for, you might ask. Pew Research also asked that question in a 2015 study and found that – while text messaging, phone/video calls and email ran a close 1st, 3rd and 4th – Internet use came in at a solid 2nd (97% of users aged 18-29, 90% aged 30-49 and 80% aged 50+), with social networking coming in at 5th (91% of users aged 18-29, 77% aged 30-49 and 55% aged 50+). Needless to say, given social media’s continued meteoric rise in popularity, those numbers have likely increased in the two years since the survey was conducted.
Because so many people are on the go – using smartphones or mobile devices on a daily basis and you hope to reach them whenever and wherever they are with your marketing messaging, mobile marketing has become an invaluable extension of internet marketing. Well-liked brands who’ve developed strong relationships with their fanbase often find great success in opt-in text messaging that may include news of a sales event or link to an online coupon. Brands who are just building their fanbase must resort to other means of mobile marketing, such as a dedicated mobile site or responsive website for mobile users who may want to learn more about them, an engaging brand-specific app that could include a “loyalty club” for discounts and exclusive deals, and/or a mobile-friendly e-commerce site that features the ability to pay through a mobile device. Beyond your own brand pages, social media provides a veritable promotional playground between sponsored ads and boosted posts on Instagram, Facebook, Twitter and Snapchat, and a wealth of opportunities to share your online video ads at little to no cost on YouTube and any social media platform with video upload capability
This is not to say that mobile marketing is the end all, be all of marketing campaigns – but it should be a strong component of your cross-platform marketing strategy. Expand your thinking beyond the target audience within a 15 to 20-mile radius of your brick-and-mortar location. Mobile and digital marketing helps you open up all new horizons – expanding your reach across town and around the globe. So buckle up and be prepared for an exciting journey!
Feeling overwhelmed at the thought of incorporating mobile marketing into your current traditional advertising and marketing strategy? Atlanta-based Woodall Creative Group welcomes the opportunity to help you write your roadmap to success! To learn more about us, visit www.woodallc.wpengine.com or call us at 706-658-0244.