We have earned our trusted partnerships with brands in a large variety of industries, from local businesses to large global corporations. In the 30 years of serving our close clients, we have developed a specialized marketing practice. Our GrowthMAP Process™ is unique in that we focus on the whole company’s success, starting from the communication internally to the message externally.

The IMPACT we make on your success is important to our success! Throughout our process, our strategic campaigns continue to land a slew of awards in our marketing industry, including Davey, W3, Communicator, and Telly. However, we find our greatest reward is serving as strategic creative advisors to companies that combine passion with purpose as they seek to make a difference.

If you’re ready to make a PURPOSE-DRIVEN IMPACT, we want to talk with you!

Leadership Team


Tracy Woodall Founder/President
As the owner and lead strategist of WCG, Tracy is passionate about helping companies focus on their WHY and the GrowthMAP Process™ to enhance results and grow business. Tracy has implemented integrated marketing plans for local businesses, national companies, and franchise organizations, as well as actively serves on multiple boards.


Jim Balke Creative Director
Jim oversees the creative process and the design/production team. Recognized as a key leader within the agency, he drives strategy, brand standards, marketing initiatives, and digital innovation. Jim delivers from the concept phase to finished designs and consistently exceeds customer expectations.