CHALLENGE
My Friends Place is an Atlanta-based deli & catering Franchise that is well-known for its delicious variety of sandwiches, wraps & salads – prepared fresh, simply delicious every day.
Seasonally, the Franchise rolls out limited time offer menu items. There was a need to create awareness of the new menu to existing and prospective customers for boosting the brand and drive sales.
SOLUTION
To introduce the new LTO menu items to My Friends Place fans, our team developed imaginative descriptions of each new item, updated menus, and created a four-walls marketing campaign that included window clings, ceiling danglers, table tents, and more.
The results showed trackable boosts in sales during the promotional period. During this time, we also assisted My Friends Place with the development of the company’s franchise recruitment brochure – as it sought to grow the company and sales.
