CHALLENGE
Kids ‘R’ Kids Learning Academies is a national early education and childcare Franchise with over 170 locations reaching across the United States.
During the back-to-school season the schools needed a strategy and multi-channel campaign to effectively reach parents and drive new enrollment for infants through school age children.
SOLUTION
Our team developed and launched a Back-2-School Campaign with a combination of print, video, social media, and digital marketing for wide range exposure.
This promoted consistent branding across the nation while at the same time provided the flexibility of customization for each location.
The campaign promoted Kids ‘R’ Kids as the “Smart Choice” for currently enrolled families and to new prospective families.
The measuring took place over a 6-week period of video ads for the Houston and Atlanta collaborative markets as well as video ads and 9-weeks of social media posts for 17 geographically dispersed locations.
Metrics confirmed increased brand awareness, social media engagement, traffic to the website, calls to the schools, and ultimately a boost in Fall enrollment that increased their bottom line.
The outcome of this campaign was very positive and sets a standard for future success and a broader scope of digital marketing for upcoming campaigns.
