Posts

Metro Atlanta Digital Marketing Agency Recognized for Trio of Campaigns Created on Behalf of Kids ‘R’ Kids Learning Academies

Atlanta, August 8, 2019 – In May 2019, the winners of the 25th Annual Communicator Awards were officially announced by the Academy of Interactive and Visual Arts. With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.  2019 winners who received Communicator Awards include ESPN Films, Forbes Media, PepsiCo, WWE, and Metro Atlanta’s own Woodall Creative Group. Recognized with three Awards of Distinction for work created on behalf of its long-term client – Kids ‘R’ Kids Learning Academies – the digital marketing agency shows no signs of slowing. It’s already at work on its newest round of award-worthy work for the early childhood education provider with a national presence. 

“Winning ONE Communicator Award is a big accomplishment – but earning three tells a story of our capability to develop captivating campaigns,” said Jeffrey Love, Creative Director for Woodall Creative Group.  “While each award served a slightly different purpose, the collective talent between our creative team and the marketing department at KRK worked together to hammer-out details that targets the market effectively.  Developing new ways to reach the parents and excite them about their child’s potential is the goal! We have to let the parents know they are not alone in the decisions they face with their young children.  Through the course of our 20+ year relationship with KRK, we have accomplished impressive results, and we will continue to do so.””

The three campaigns recognized with a Communicator Award of Distinction include:

  • Camp Kaleidoscope 360 – a fully integrated business-to-consumer campaign designed to promote Kids ‘R’ Kids’ 2019 Summer Camp through online video, comprehensive social media campaign, digital banner ads, posters, counter cards, direct mail, logo and more. CLICK HERE to View the Full Campaign.
  • Child’s Best Interests at Heart – a fully integrated business-to-consumer campaign designed to promote Kids ‘R’ Kids’ Infant, Toddler and Preschool Programs.  Various marketing elements included online video, social media graphics, banner ads, flip book, brochures, postcards, flyers, print ads, incentive coupons and more. CLICK HERE to View the Full Campaign.
  • School-Age Program – a fully integrated business-to-consumer campaign designed to promote Kids ‘R’ Kids’ After School Program for school age children. A full color 8.5″ x 6″ multi-page brochure set the theme through positive messaging and doodle art. That theme was also expanded to include a multitude of support and campaign materials such as posters, digital media, stickers, incentive coupons and more. CLICK HERE to View the Full Campaign.

“We are extremely proud to recognize the work received in the 25th Annual Communicator Awards. This class of entries we received this season embody the ever-evolving marketing and communications industry” noted Derek Howard, director of the AIVA. “On behalf of the Academy, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

In addition to its three newest Communicator Awards, Woodall Creative Group has been recognized with two W3 Awards, two Davey Awards and – most recently – a highly coveted Telly Award over the course of just eight months.

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallcreative.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).  

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: PureMatter, Condè Nast, Disney, Republica, Tinder, MTV, Starbucks, Fast Company, Tribal DDB, Yahoo!, and many others. Please visit www.aiva.org or www.communicatorawards.com for more information.

Metro Atlanta Digital Marketing Agency Recognized with a Bronze Telly for Summer Camp Social Media Video Created on Behalf of Kids ‘R’ Kids Learning Academies

Atlanta, July 30, 2019 – Marking its 40th anniversary as the world’s largest honor for video and television content across all screens, The Telly Awards announced this year’s winners in late May. Metro Atlanta’s Woodall Creative Group was proud to be included among them, alongside such well-known brands as CNN, DC Entertainment, Netflix, CBS Interactive, ESPN and PBS. This year, the award-winning digital marketing agency was recognized with a Bronze Telly for its Kaleidoscope 360 Summer Camp Video – produced on behalf of long-term client, Kids ‘R’ Kids Learning Academies. This award marks the second Telly Award in Woodall Creative Group’s history, as well as the agency’s eighth national accolade in as many months.

“What’s great about receiving the news of winning is that this campaign’s subject is currently underway at Kids ‘R’ Kids Learning Academies all over the U.S.,” said Jeffrey Love, Creative Director for Woodall Creative Group. “Kaleidoscope 360 has been promoted online and in schools since the beginning of the year and now the schools are filled with campers experiencing all of the fun!  That is the result of countless sessions between our team and the Marketing and Curriculum teams at KRK. We’ve worked with this client for more than two decades, and every campaign brings new challenges that we successfully overcome.  Kids ‘R’ Kids is experiencing a positive reaction from campers, their families and franchise owners. It’s very rewarding to know that what we’re creating makes an impact.”

CLICK HERE TO SEE THE AWARD-WINNING VIDEO!

Founded in 1979, the Telly Awards honors video and television made for all screens and is judged by The Telly Award Judging Council; a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerging technology.

In addition to the winning Social Media Video, Woodall Creative Group created a fully integrated campaign to promote Kaleidoscope 360 for Kids ‘R’ Kids Learning Academies that included Summer Camp Logo Design, Weekly Theme Logo Designs, Print Materials like In-School Posters and Counter Cards, a comprehensive Social Media Campaign and Digital Banner Ads. As well as the Telly Award, Woodall Creative Group has been recognized with two Silver W3 Awards, two Davey Awards and – most recently – three Communicator Awards over the course of just eight months, all from the highly respected Academy of Interactive and Visual Arts (AIVA).

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallcreative.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).  

About The Telly Awards: The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, StudioDaily, Stash Magazine, Storyhunter, ProductionHub, VR/AR Association, The Wrap and Digiday.


Award-Winning Digital Marketing Agency Brings Home Several W3 and Davey Awards for Campaigns Created on Behalf of Kids ‘R’ Kids Learning Academies

On the cusp of the release of the 2019 back-to-school campaign on behalf of its long-term client – Kids ‘R’ Kids Learning Academies, Atlanta-based Woodall Creative Group is proud to announce that they were recently honored with W3 Awards from the Academy of Interactive and Visual Arts (AIVA) for last year’s fall enrollment campaign. The award-winning, full-service marketing agency was recognized with two Silver W3 Awards – one for a social media campaign and the other for a video campaign created to support the 2018 “Kids ‘R Growing” fall enrollment program. WCG was also the recipient of two Davey Awards – including a Best in Show for a brochure to promote the Kids ‘R’ Kids School Age Program and a Silver Award for the overall Business-to-Consumer School Age Program integrated campaign.

“It’s always so much fun to work on projects with a client that not only loves what they do but can still get excited about it after more than 30 years,” said Tracy Woodall, President of Woodall Creative Group. “That excitement is not only contagious, but it comes through in the marketing campaigns we create with them. Every project we undertake with the team at Kids ‘R’ Kids is a true collaboration – as it has been for the last 25 years that we’ve been proud to work with this industry leader and watch them grow in their vision, scope and reach throughout the United States. We mean it when we say these awards are just as much theirs as they are ours. On behalf of Woodall Creative Group and Kids ‘R’ Kids International, we are once again honored by these prestigious recognitions from the Academy of Interactive and Visual Arts.”

Both the Davey Awards and the W3 Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms and companies worldwide, while the W3 Awards focuses primarily on the digital experience by honoring outstanding websites, web marketing, web video, mobile sites/apps & social content created by some of the best interactive agencies, designers, and creators on the planet.

Woodall Creative Group has been recognized with several W3 and Davey Awards in recent years, including a highly coveted Gold for the “Smart Choice, Smarter Child” campaign the agency created on behalf of Kids ‘R’ Kids Learning Academies. Established in 1985 and headquartered in Duluth, Kids ‘R’ Kids is a national early education and childcare franchise that boasts over 170 locations all across the United States. Each academy provides a secure, nurturing, and educational environment for children between the ages of 6 weeks and 12 years.

“Big wins like these only serve to fuel our creativity,” said Jeffrey Love, Creative Director for Woodall Creative Group. “Award or not, our team is always pushing to outdo last year’s campaign. We might take a moment to pat ourselves on the back, but then we’re back to asking the question ‘how can we do it better?’ I’m confident that our 2019 Fall Enrollment Campaign is already shaping up to be even better than last year. This year’s campaign relies heavily on innovation with engaging elements of social media marketing, video marketing and more for a fully integrated program that we believe will really get people talking and – most importantly – considering Kids ‘R’ Kids as one of the best options to meet their children’s early education and after school programming needs.”

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallcreative.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).

About The W3 Awards: The W³ Awards honors creative excellence on the Web and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. For more information about the W³ Awards, please visit www.w3award.com.

About The Davey Awards: The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do each year. The annual International Davey Awards honors the achievements of the “Creative Davids”, who derive their strength from big ideas rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller agencies as they compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information. ist T

Now that Spring is in full swing and first quarter is in the rearview mirror, it’s a great time to take a long, hard look at one of your company’s greatest marketing assets… your website. There are over 5 billion searches on Google every day. A percentage of those people searching may be looking for EXACTLY what your company does. Therefore, it’s important that your website not only shows up in their search, but that it compels them to click on the link and keeps them engaged while they’re on your site. After all, the average person only has an attention span of EIGHT SECONDS according to Microsoft. That’s why you need to have attention-grabbing content on your site. Here are just a few suggestions of ways you can Spring Clean your website so that it’s functioning at its optimum level in time for summer…

Time for Some Repairs

When’s the last time you visited your website? This should be a regular practice for you and other members of your team. While you’re there, check to make sure all your images are showing up and that there are no broken links. Even one broken link could suggest to your visitors that you’re not on top of your game. After all, your website is an online extension of your company and you want all first impressions to be positive ones. Even if – after you make it through the rest of this list – you decide a complete refresh is in order, a little maintenance will go a long way in the interim.

The 5-Second Rule x 3 for Websites

We’ve all heard of the 5-second rule where dropped food is concerned. Pick it up before 5 seconds has passed, blow it off and enjoy – right?!?!  Well, unless you’re looking to drop 55% of all visitors to your site, you have approximately 15 SECONDS to grab their attention and keep them engaged. To improve your average “dwell time,” you need to make sure your graphics and content are engaging and that your messaging is spot on. Improving your UX/UI design (user experience/user interface) should be a major component of your website refresh.

Are You Hitting Your Target?

One issue many companies run into is that by trying to be all things to all people, their brand image gets muddied and they have trouble connecting with their target audience. Some companies aren’t entirely sure WHO their target audience is. To have a website that’s serving as one of the strongest tools in your company’s marketing and sales arsenal, you’ve got to nail down your target audience and create content/messaging that’s geared primarily towards them. If your current content is too ambiguous, it’s definitely time for a refresh.

Embrace the S-Word… SEO!

There’s been some confusion in the industry whether SEO is a dying art form or if it’s still vital to a website’s success. According to Target Marketing Magazine, while some of the tactics have changed over the years, Search Engine Optimization is still alive and well. The publication suggests a number of important tools to give your current site an SEO checkup, such as Google Analytics and Google Search Console, Yoast SEO, Bing Webmasters Tools and more. If, after a little analyzing, you find that your website is NOT getting it done in the SEO department, it’s well-worth the investment to partner with a digital marketing agency that offers website design and SEO among its specialties.

Big Screen to Small Screen

Just as some people prefer to view their Summer Blockbusters on the big screen (complete with buttered popcorn) and others prefer to wait until it comes out on DVD so they can view it on the small screen at home (in their PJs), the same holds true for internet exploring. Mobile traffic was responsible for 52.2 percent of Internet traffic in 2018 — that’s up nearly two percentage points from the year prior and those numbers are expected to climb even higher in the years to come. How does your website measure up when viewed on a mobile device?  If it’s not great, you either need to make responsive design part of your website refresh OR have a dedicated mobile site designed. Not sure that it’s worth the investment? Well…. according to Nectafy, 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.

How Are Sales?

If you had a salesperson on staff who was not making his or her quota, their job would be in trouble. You should apply that same logic to your website. If you have an e-commerce element on your site that’s not getting the job done, you might want to completely revamp the system. First explore WHY it’s not getting the job done. Is your online store not prominently featured on your current site? Is it not easy to use? Are the images/copy not compelling enough? Your redesign should DRIVE customers either to your brick-and-mortar location or to your online store and close the sale.

Call in Reinforcements

Given the fact that your website should be one of the most powerful tools in your arsenal, getting it in tip-top shape shouldn’t be a one-person job. Assign a committee – or if you have a smaller staff, the whole team – to comb through your current site and list what they love/don’t love about it. Also have them recommend sites that they like and why. Be careful not to fall into the “death by committee” trap, though. Ask for their help initially, but then keep all decisions related to your website refresh (or redesign, if determined that’s needed) to just a few key team members. If you hire an agency to aid with your refresh, you should have one or two “point people” they can look to in order to keep the project moving along. Plan a “reveal” party for all the team members who initially weighed in with their thoughts as thanks for their contributions.

If you DO decide to go all in on your website refresh, you might want to consider adding video and/or a blog if you haven’t already and optimizing your site for voice search (a rapidly growing trend) – among other things. Don’t try to go it alone, either. Partner with a skilled digital marketing agency – like Atlanta’s Woodall Creative Group – to serve as your online Sherpa and elevate your company’s digital game.

Sources: https://www.websitehostingrating.com/internet-statistics-facts/

http://time.com/3858309/attention-spans-goldfish/

http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/

https://www.nectafy.com/blog/mobile-marketing-trends-mash-up

Top 10 SEO Tools for 2019 – Target Marketing Magazine

Internet Stats & Facts for 2019 – HostingFacts.com

Whether you were surprised to learn the recent news of Google+’s impending demise in April 2019 or you saw it coming for some time, chances are that – if Google+ is part of your social media repertoire – you may be seeking some refreshing alternatives. Premier Atlanta marketing agency Woodall Creative Group is pleased to present you with three substitutions that could convert Google+’s loss to your gain…

Place a Renewed Focus on Your Google My Business Page

If you don’t already own and manage your company’s Google My Business Page, claim your business listing ASAP and make sure all the information on your page is accurate. Your business address, phone number(s), web address, hours and other information that may prove relevant to clients and/or customers is also significant to Google – and more importantly your company’s Google ranking. Your company name, address and phone number (aka NAP) on file on your Google My Business Page serves as your digital landscape calling card. Post them everywhere you can – in blogs, in directories, in press release, etc. – and this can serve as a nice little SEO boost, as well. Best of all, Google now offers a user-friendly mobile app – making it even easier to update your page and engage with customers.

Explore Previously Unchartered Social Media Sites

All the content and energy you used to devote to your Google+ page can now be rechanneled to new social media networking sites. In addition to the major players like Facebook, YouTube and Twitter, if you’re not already on Instagram – with its 1 billion + users, NOW is a great time to jump onboard. Depending on your target audience and product/service mix, you may also want to consider LinkedIn, Snapchat, and Pinterest, among others.

Increase Your Reach on All of Your Current Social Media Sites

Of course, you could also take the energy you once reserved for Google+ and use it to grow your fanbase on all your current social media sites. Since social media is an ever-changing animal and social media users are moving targets, it’s wise to become a student of the best days/times to post on the channels where your company currently has a presence. Also look at your content mix to ensure that you are happy with your messaging. If it’s not engaging the audience, switch it up to find what will. Not all posts should be a novella – some of the best performing posts on Facebook are just 80 characters or less. Find unique ways to get your message across, use a blend of videos when able and avoid the temptation to make every post self-promotional. Of course, if you really want to grow your fanbase – consider putting your money where your mouth is and running a series of social media ads. Facebook, in particular, has an easy to use platform for creating and launching ads.

If you’re mourning the imminent loss of Google+ and want some help to breathe new life into your social media marketing, the talented team at Woodall Creative Group stands at the ready. From eye-catching graphics and engaging content to strategically-planned social media calendars, we can help you take your social media presence to the next level. To get started, simply call us today at (706) 658-0244, email us at info@woodallcreative.com or fill out our convenient online contact form and one of our team members will be in touch with you shortly!

On Super Bowl Sunday, an estimated 98.2 million people tuned in to either watch the Rams take on the Patriots, Maroon 5 tackle the Halftime Show or see what delights advertisers had in store for us this year. By most accounts, it was a disappointing performance on all fronts. Still, several members of the team at Woodall Creative Group stayed glued to our HDTVs to select our personal favorites from the world of advertising. By our estimation, here are our picks for the best ads of Super Bowl LIII:

Tracy Woodall (company founder): Microsoft’s ad for the Xbox Adaptive Controller

This commercial shines the spotlight on physically challenged children who share the same desires as most kids their age… to have fun and play video games. To that end, Microsoft introduces the Adaptive Controller to help level the playing field. I am impressed that Microsoft used the large and diverse Super Bowl marketplace to promote a product that will meet the needs of a smaller audience. Microsoft focused on what is right and not what is most lucrative. Demonstrating a blend of innovation and compassion, this commercial will no doubt bring bigger dividends. Their slogan at the end of the commercial sums it up… “When everyone plays, we all win.” Watch Microsoft’s “We All Win”

Jim Balke (senior graphic designer): TIE… Burger King’s Andy Warhol Ad and NFL’s 100th Season

The NFL ad hit a lot of different demographics with historically noteworthy and legendary players spanning multiple generations of fans. It’s an entertaining “who’s who” of football that held my attention from beginning to end set against the fun backdrop of a tuxedo event. Watch SBLIII’s “The 100-Year Game” I also loved the Burger King spot featuring the late great Andy Warhol. Just like him, it was unexpected and different from all the other ads with its low-profile production. Its effectiveness may be questionable, but it was a gutsy move for BK marketing. Probably most importantly, I remember what was being sold, which wasn’t the case for most of the overly produced Super Bowl ads aired. Watch Burger King’s “Eat Like Andy”

David Wynett (senior strategy consultant): Amazon’s “Not Everything Makes the Cut”

What made this ad so memorable was that Amazon poked fun at itself by showcasing failed Alexia launches. It was hilarious to see the Boston Terrier ordering dog food again and again. Appropriate humor in advertising is always memorable.  Tie that with a leading brand, Hollywood legend Harrison Ford and you have magic! Amazon was successful in creating an ad that was not only talked about at the water cooler but was shared tens of thousands of times.  Humor in advertising can make ads quickly go viral spreading your message to millions who need a light-hearted break during the day. When your advertising budget is low look to humor to spread your message. Watch Amazon’s “Not Everything Makes the Cut”

Nonni Csoka (client relations): Budweiser Clydesdale Ad

OMG – where to start… this ad was an amalgamation of so many elements, so let’s break them down: 1 – the pooch with the wind blowing his flappy jaws… I was expecting to see his head sticking out a car window as the camera panned out, to find he was on top of the wagon – made us all giggle; 2 – the wheat fields that looked like fields of melted gold – was a magnificent way of communicating the purity of the wheat used for making their beer; 3 – Then of course the Clydesdales — they radiate beauty, strength, resilience, power and are a long-standing symbol for the brand; 4 – THEN the fact that they are utilizing wind power as a supplement goes straight to the heart for those of us who care about our earth and energy usage. It felt like a departure from Budweiser’s Super Bowl ads of old but was still highly effective. Watch Budweiser’s “Wind Never Felt Better”

Kasie Bolling (content specialist): Hyundai’s “The Elevator”

Call me shallow, but I really LOVE Jason Bateman. I also really HATE the car buying process. This ad resonated most with me because it combined those two things and delivered them with a healthy dose of good humor. Shot inside an elevator and likening the act of car buying with the pain of a root canal, the drudgery of jury duty, the discomfort of the middle seat on an airplane and the awkwardness of “the talk,” Hyundai holds your attention – without ever showing its product until 45 seconds in. A risky move but it paid off. Used as a “vehicle” (forgive the pun) to introduce its new Shopper Assurance program, the ad ends with a ride to the top of experiences where it’s all classical music, blue skies, feng shui, a top-of-the-line Hyundai SUV and some well-delivered messaging served with the promise that “it’s car shopping made better.”  Watch Hyundai’s “The Elevator”

Do you have a personal fave from Super Bowl Sunday?  We want to hear about it!

Weigh in on our Facebook page!

The world of advertising and marketing is an ever-changing animal, evolving at faster rates than ever witnessed before as marketers continue to explore the vast expanse of the digital landscape. For that reason (and many others), it’s wise to stay on top of the trends when developing your strategic planning from one year to the next. Since the New Year is particularly NEW, it’s the perfect time to take a peek at a few of the hottest marketing trends that will be ruling the business world over the course of the coming months… and years. The future is NOW and if you’re not already incorporating the following tools to your marketing arsenal, you may want to seriously consider what they could do for your company’s brand in 2019 and beyond…

  1. Traditional Advertising Gives Way to Influencers and Content Marketing: While it seems there will always be a place for traditional advertising, the move towards connecting with influencers and having them connect with your target audience continues to gain steam. Brands will team up with celebrities, YouTubers and bloggers to gain a little clout and credibility. Content marketing is another way of positioning your company and/or product as a must have. Develop and distribute relevant content consistently – not just on your own website, but also on others as a guest contributor. Editors of online publications are often on the lookout for great content that allows them to share new insights with their readers. If done properly, content marketing can not only position your company for success, but it can also position its leadership members (for whom the content can be ghost-written, if needed) as industry experts. Pair those two things with the ever-growing love affair consumers have with social media and you’ve got a recipe for success for digital marketing in 2019.
  2. A Personal Touch Trumps Technology: Although automation has made life SO much easier for countless marketers, it’s important that your brand retains is unique “voice” and dedication to the customer experience. A more conversational tone in content marketing, email marketing and social media paired with tactics geared toward engagement will aid in this, as will a dedicated effort to balance the somewhat impersonal nature of automation by putting a human face on your company whenever possible – through face-to-face interactions and phone calls to webinars, speaking engagements and experiential marketing.
  3. Voice Search is Surging: While the phrase “Google it!” remains entirely viable, the calls for Alexa, Siri and Cortana to search for our most burning queries are rapidly rising. By 2020, ComScore estimates that 50% of all search-based queries will be made by voice. And since people tend to speak differently than they might text, this is another important reason to begin infusing a more conversational tone to your copywriting. You’ll also want to think like your target audience, begin researching the most common searches related to your industry/services/product line, and start creating cornerstone content that will begin leading your target audience TO YOU.
  4. Amplify Your UI experience with Chatbots: Of course, chatbots are nothing new, but the way they interface with website visitors is evolving. Again, a more conversational tone comes into play as more and more companies are using chatbots to not only act as data collectors and to encourage engagement, but also as a friendly extension of their brand image. Research comes into play once more as you try to predict the conversations your guests might want to have with your chatbot – including the questions they might ask and the pleasant responses they will receive. If done properly, it will amplify your UI experience AND enhance your guest’s customer service experience – aiding in conversions from prospect to viable consumer.
  5. Creativity is (STILL) King: As the internet becomes an ever-increasingly busy marketplace – with more and more competitors vying for the same target audience – the need to find new ways to stand out is potentially greater than ever before. Creativity and innovation serve as the barkers on the sidewalks of old – beckoning potential customers to “step inside” your website and see what’s new. Video is currently one of the most powerful tools in your creativity arsenal – particularly video that provides “news they can use” and something they are likely to share with others. White papers are another terrific tool – once again, research is your friend when trying to gain insight to your target audience’s collective mindset – helping you to predict what they might want most to learn about. You can also combine the two concepts for the development of a webinar. The point is, it’s vital to be proactive in the enhancement of your content in such a way that will consistently DRIVE traffic to your website AND keep them there.

Don’t miss out on potential customers in the New Year! The award-winning team at Woodall Creative Group welcomes the chance to help your company implement any and all of the above marketing trends to your digital strategy in 2019. We’d love to start a dialogue with you to learn what your needs and wishes are for the coming year and well into the future. Call us today at (706) 658-0244, email us at info@woodallcreative.com or fill out our convenient online contact form and one of our team members will be in touch with you shortly!

Sources:  Forbes and Advertoscope 

Believe it or not, but the holidays will be upon us before we know it! There will be plenty of shopping, entertaining, decorating, wrapping, cooking, cleaning and merry-making to go around in the weeks leading up to the Holidays.

But – rather than adding the heavy responsibility of creating, printing, stuffing, sealing, labeling and posting a teetering tower of holiday cards to your to do list – why not take a cue from technology and make plans to send customized DIGITAL HOLIDAY CARD to your associates, vendors, and clients this year?

All you need to get started is a list of recipients and a strong creative partner to craft and send a professionally designed holiday e-card of which you can be proud. It’s like setting the table for a holiday feast and letting someone else take care of the cooking, serving and cleaning – all you have to do is sit back, relax and ENJOY!

Need a little more convincing? Here are a few more benefits to making the switch from tangible holiday cards to e-cards:

  1. E-Cards are Planet-Friendly: According to RecycleWorks.org, an estimated 2.6 billion holiday cards are sold each year in the United States. That’s enough to fill a football field 10 stories high! If we all sent one less card this year, we could save 50,000 cubic yards of paper (that’s THOUSANDS of TREES!) Electronic holiday greeting cards serve as a waste-free alternative.
  2. E-Cards are Cost-Effective: What good business leader ISN’T concerned with saving his or her company money? While e-cards are not cost-free – due to design costs and e-card platform subscription – you won’t have to pay for printing and posting, OR lost hours devoted to stuffing, labeling and sealing your paper cards.
  3. E-Cards Boast a Fast Turn-Around Time: Consider the time that goes into designing and printing a paper card, not to mention the flurry of activity that follows just to get that card to its intended destination. While an e-card does require design time, once approved – with your list of recipients uploaded to the e-card platform of choice – a click of the mouse is all it takes to send it to dozens, hundreds and thousands of inboxes.
  4. E-Cards are Trackable: When you post and mail a holiday card in the traditional way, you take it on faith that it will make it to its intended destination. Unless you receive a response thanking you for said card, you may never know for sure. E-cards – on the other hand – are trackable. You can see who opened your card, how many times they opened it and when.
  5. E-Cards are Excellent Marketing Tools: You may elect to send one paper card to a client in hopes that it will be displayed somewhere for everyone to see. A professionally designed e-card can be sent to any number of employees at one company to increase your reach and solidify your brand company-wide.
  6. E-Cards can be Animated: Why mail a flat printed card when you COULD send an e-card that virtually jumps off the computer screen. An animated e-card is far more engaging and more likely to be shared and talked about!
  7. E-Cards can be Shared on Social Media (and MORE!): It’s not uncommon to miss a person or two (or TWENTY) on your holiday card list. By sharing your e-card on all of your social media platforms, you increase your reach by leaps and bounds. Depending on the platform used to create it, you may even be able to share your e-card on your website – a terrific way to send Happy Holiday wishes to everyone who visits your website. If you feature a TV screen in your office lobby, you could even show your holiday card on a loop to share with everyone who walks through your front door.

Atlanta marketing agency, Woodall Creative Group is currently taking orders for Holiday E-cards! Get a jump on the holiday season by checking this very important item off your to do list!  Our talented team of graphic design elves is eager to get started on crafting an eye-catching e-card that promotes your company brand. Getting started is easy! Simply contact us at design@woodallcreative.com, call us at 706-658-0244 or fill out our convenient online contact form.

Looking for some design inspiration?
Here are just a few samples of e-cards we’ve designed for some of our awesome clients…

October proves an excellent time of year for companies to tweak their marketing calendar and nail down an incredible campaign or two (or more) leading into the holidays and the end of the year. It’s also a great opportunity to start giving shape to your marketing calendar for the COMING year. Unfortunately, October is ALSO 10 months into the year… following a change of seasons when the days grow shorter and nights grow longer… and your team may have their eyes firmly fixed on the holidays ahead and all of the promise a new year holds. Creative juices may have slowed to a trickle, BUT all hope is not lost. There are a number of ways to get those creative juices flowing again all while building a solid team, a sense of excitement and a series of marketing campaigns that are so good… they’re scary!

It’s ALIVE… ALIVE!!!

Rather than merely “Frankensteining” together pieces and parts of ideas all by yourself to round out this year’s marketing calendar, brainstorming proves a terrific tool for bringing a team together around a common goal, encouraging the creation and sharing of ideas, and getting everyone excited about the remainder of this year and the year to come. Some important ways to facilitate an effective brainstorming session are:

  • Communicate clearly WHEN and WHERE the brainstorming session is set to take place, as well as WHAT you expect everyone to bring to the table (enthusiasm, ideas, statistics, etc…)
  • Have well-defined objectives set for your meeting. If you can clear everyone’s calendars for an entire day, you may want to tackle the end of the year’s marketing campaigns for the first half of the meeting, take a break and then reconvene to get a jump on NEXT year’s marketing calendar. In the event that you can only get a few hours out of everyone, you may want to schedule TWO meetings instead of just one.
  • Consider providing beverages, snacks and lunch to help recharge your people and fuel new ideas. Since sugar creates a sense of energy and euphoria, you may want to set out a couple of bowls throughout the room.
  • Create a theme for your meeting. By creating a theme, you could make your brainstorm session seem more like a celebration than a chore. You want everyone entering the room in the right frame of mind – ready to have some fun.
  • Provide plenty of breaks and time to stretch those legs. It’s important to let your meeting attendees break away from time to time to check their emails/voicemails, answer nature’s call and clear their heads so that when they return to the room, they’re ready to get their head back into the game.
  • Start your meeting with a fun team-building game. By kicking off your brainstorming session with a strong sense of teamwork and a little laughter, you’re setting your meeting up for success. Several AWESOME ideas are bound to come out of your time together.
  • Consider having a break-out session or two. Assign smaller teams for break-out sessions to help flesh out ideas. Some people are more likely to speak up and share their ideas among a smaller group. These ideas can then be brought back to the collective.
  • Embrace the concept that there ARE no bad ideas. Everyone in that room is likely to believe that their idea is the most creative and most worthy of being selected. Practice your poker face and use only words of encouragement. Once you shoot someone’s idea down, they are more likely to pull back and stop engaging with the group. Record all of the ideas and take a vote at the end of the meeting for the ones everyone likes best/believes will produce the best results.

Find Someone to Be the Hyde to Your Jekyll

A truly effective creative partner will serve as an extension of your own marketing team – almost like two halves of one whole (but in this case, one doesn’t have to be good while the other is evil – they can BOTH be good). You may elect to bring them in prior to the brainstorming session – not only will they bring GREAT original ideas to the table, but they will bring a fresh “outsiders” perspective to the meeting. Although, if you elect to bring them in AFTER your brainstorming session, they can flesh out and implement the ideas your team has brought to light. The BEST creative partners (like the award-winning team at Woodall Creative Group) will find ways to take those ideas and supercharge them for maximum benefit based on delivery mode(s), target audience and the strength of your messaging/images. When all is said and done (and we’ve done our job properly), you’ll be like Dr. Jekyll after Mr. Hyde’s had a night out on the town exclaiming, “WOW! I can’t believe we did all that!”

Are you ready to create marketing campaigns that are so good, they’re scary? Contact Woodall Creative Group at design@woodallcreative.com, call us at 706-658-0244 or fill out our convenient online contact form for frightfully stunning results!

Although marketing is an extremely wise investment when trying to build your company’s unique brand image and grow your bottom line, client base and reputation in the marketplace, not all forms of marketing call for large sums of cash to help get your story out there. As a marketing agency with more than 25 years, dozens of awards and a diverse roster of clients to its credit, Woodall Creative Group has not only guided its clients into using cost-effective – and sometimes cost-free – marketing tools, but has also applied all of the following tips to grow their own business. So let’s count down the 10 Marketing Tips That Don’t Cost a Dime:

  1. Be Proactive in the Marketing of Your Business: The first – and most important – bit of advice regarding marketing is to DO IT! All too often, companies allow the marketing of their brand to take a backseat to more pressing matters – only to learn later that they should have never taken their foot off the gas. Plan a marketing calendar – keeping it active and fairly steady year-round with spikes in activity leading into your most lucrative months or seasons. Never fly by the seat of your pants – your company’s success is far too important for that.
  2. Identify and Leverage your Competitive Advantage: Really focus on what makes your company special. What sets it apart from the competition? Next, ask yourself “What do prospective clients have to gain from this advantage?” Are you the least expensive or most experienced? Do you provide top-notch customer service or a proprietary product? Do you offer extended hours or specialized services? While gaining insights to your own business, become a student of your competitors in order to discover what you can do or provide that they cannot and then weave it into all of your messaging – from copy on your website to prospect communications to talking points at network events. Make your competitive advantage an integral part of your overall brand and remain consistent in your use of that advantage in all digital and traditional marketing.
  3. Make Sure Prospective Customers Can Find You: Did you know that nearly half of U.S. adults said they have Googled someone before doing business with them? With so much research being conducted online before a prospect ever picks up a phone or sets foot inside your brick-and-mortar location, you need to make sure your company is listed anywhere and everywhere possible. There are a wide variety of free options, such as social media sites, city business directories and websites like Google Local, YellowPages.com, BizHwy.com and more. If you’re a member of a Chamber of Commerce or industry-specific organization, make sure your company is listed in their online directory. Take care to research keywords that will help get your company noticed and weave them into your business description in every directory and take full advantage of each listing – filling out as much information as you can in hopes of driving traffic to your website and through your front door.
  4. They Like You, They Really Like You: You know when you’ve had a great customer interaction, or when they’ve had a positive experience. Don’t be shy! Ask for a positive review. If your company is set up for reviews on Facebook, ask your customers to share their experience with others. If you are on a site like Yelp, TripAdvisor or an industry-specific review site, ask them to review you there. Did you know that 84% of people trust online reviews as much as a personal recommendation and 74% of consumers say that positive reviews make them trust a local business more? It’s worth it to ask, and it might make that customer feel special to know they’re doing something to help a local small business. Even better, the best reviews can be repurposed as client testimonies for use on your website, in social media posts, in newsletters, as references to potential clients and more!
  5. Word of Mouth Still Reigns Supreme: In addition to reviews, you can also ask your best customers to serve as ambassadors and directly refer your company to friends, family, business associates, neighbors, church members, anyone and everyone who will listen. You can also take it one step further and look to your affiliates to do the same in a “you scratch my back, I’ll scratch yours” spirit of doing business. Related companies within the same or similar industries make great referrals, such as a dentist referring a patient to an orthodontist, an architect referring a client to an engineer or builder, etc… Make relationship building a major part of your marketing strategy. If you don’t have a referral rewards program in place, considering adding one to cultivate and reward referrals. Fostering a solid referral stream is one of the most effective ways to grow a business.
  6. Set Your Sights on Being an Industry Expert: It’s not enough to be the best at what you do – you have to let others know that you’re the best at what you do. Start positioning your company and members of its leadership team as experts in your industry. Create a personal brand for each expert in your company. Network, write blogs, create webinars, book speaking engagements, submit your work for awards, offer yourself as a source for local journalists and more in order to share your knowledge and grow your brand.
  7. Narrow Down Your Target Audience: While casting a wider net CAN work in catching customers, it’s far from ideal. Instead, really drill down to define your target audience – for instance, companies that might benefit from a relationship with your company. Identify the “Top 20” with which you’d like to get a foot in the door to start. Become familiar with each of their businesses and all of the key players you’d like to reach. When you do market to them, do so in a personal, authentic and approachable way while conveying your all-important brand image and communicating CLEARLY why they should do business with you.
  8. The Show Must Go On: Once you’ve narrowed down your target audience and begun making contact, meetings with prospects should soon follow. But don’t just hand over a proposal, thank them for their time and be on your merry way at the end of the meeting. Use this opportunity to set a date for the NEXT meeting. Before the next meeting takes place, keep the dialogue going in order to stay top of mind for that prospect and continue to build on that initial relationship. Chances are, you’re not the ONLY one in your industry with whom they’ve set a meeting. Stay in the game by sending a follow-up email and/or making a follow-up call, sharing relevant blogs, adding them to your e-newsletter database and more. All of these can be pre-designed and set to a schedule so it doesn’t require a lot of extra thought on your part. Just make sure these follow-ups feel fresh and personalized, rather than canned.
  9. Place an Emphasis on Long-Term Client Retention: In the pursuit of new customers, the existing customer is sometimes lost in the mix. A large part of your marketing calendar should include marketing to CURRENT customers with a goal of building long-term relationships. Let them know you appreciate them. BUILD on that existing relationship by offering additional services that could benefit them. After all, a happy customer is one of the best marketing tools you can have!
  10. Market, Rinse, Repeat: Once your marketing calendar is starting to wind down, it’s time to start building another one. Don’t take your eye off the ball. Track what elements worked and what didn’t. For those that didn’t work as well as you’d hoped, ask yourself WHY and consider tweaking those elements in hopes of achieving better results the next go-around. Build your new marketing calendar to be even stronger and more robust that the last.

When you ARE ready to invest part of your annual budget into marketing – from cutting edge digital means to tried-and-true traditional methods and everything in between – Woodall Creative Group welcomes the opportunity to add your company to our growing list of satisfied customers!

Statistics Source