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Award-Winning Digital Marketing Agency to Enhance Art Department with New Talent and Seasoned Industry Pro at the Helm

Atlanta, February 18, 2020 – Positioned as a results-driven, award-winning and highly strategic creative think tank with a history that spans more than a quarter century, Woodall Creative Group (WCG) announced today that it has named Jim Balke as Creative Director. Balke brings more than 25 years of experience as a seasoned industry veteran, nearly half of which was spent in senior level management. Throughout the course of his colorful career, he has worked with such recognizable brands as Coca-Cola®, Chick-fil-A®, The Home Depot®, MetLife®, Porsche®, UNICEF® and Kids ‘R’ Kids Learning Academies®. He has served the last year and a half as WCG’s Art Director, but as the agency looks to expand its Art Department with new talent to meet growing client demand, agency founder and president – Tracy Woodall – believed Balke was the ideal candidate to help lead the Art Department’s evolution.

“Jim wins on all three crucial levels of our company culture… he consistently provides superior design, facilitates smooth project coordination and fosters genuine client relationships,” said Woodall. “A consummate artist who always views every project through a big picture lens, he has proven himself with our team and our clients. I look forward to more exciting growth in our Art Department under his leadership as Creative Director.”

Seeking to start its expansion with the addition of a hybrid graphic designer whose experience dips into print, as well as digital design, Woodall Creative Group recently renovated its Art Department space with an updated modern look that serves as an homage to creativity.

“Our expanding team will include talent that is hardwired to all things social media and digital via both strategy, trends & technical savvy,” said Balke. “With an exploding new project landscape, the future is very upbeat for WCG as we build on the achievements and accomplishments of a wide range of award-winning work, which we also plan on expanding. We are dedicated to creating stronger brands and stronger brand image perceptions for our clients. I am impressed with the established supportive culture Tracy has cultivated here, which is huge to me and I will continue to foster this approach to our people and work. In addition to expanding our Art Department, I am excited about expanding our client base and continuing to raise the bar on design esthetic and discipline.”

Born and raised in Milwaukee, Wisconsin, Balke eventually migrated south to the foothills of North Carolina before moving further south to Georgia to attend classes at the Art Institute of Atlanta. Today, he lives in Lilburn with his wife Cathy and their two children, Bryce and Grace. Three cats, one dog and a bird round out the Balke family.

Candidates interested in applying for the open Graphic Designer position at Woodall Creative Group are asked to send resume, salary history and portfolio to design@woodallcreative.com.

About Woodall Creative Group: With nearly three decades of award-winning strategic marketing to its credit, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Rytech Water Damage Restoration, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering, Tucker Door & Trim, and ProMaterials Direct. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallcreative.com.

Congrats to the Kansas City Chiefs on their win over the San Francisco 49er’s during Super Bowl LIV. While most fans tuned in for some incredible football, members of the Woodall Creative Group team were dialed in to watch every glorious moment of advertising – each with an estimated price tag of $5M just to PLACE their spot during the Big Game. Here are our picks for the real winners of the Super Bowl – from a marketing perspective…

Tracy Woodall – WCG Founder and President

If there was a Super Bowl for the marketing industry, Tracy is the “coach” who would lead our team to victory. These are her picks for the most effective ads during SBLIV:

Watch: The Amazing Things 5G Won’t Do from Verizon

 “Using powerful still images and beautifully wrought messaging, this ad focused on the care, courage and sacrifice of serving others. While the benefits of the 5G product were effectively highlighted, the “Amazing Things” ad serves as proof positive that a high budget production is not required to create an impactful commercial.”

Watch: Be the One from Microsoft

 “How appropriate to highlight the 49ers female offensive assistant coach during this specific Super Bowl while subtly spotlighting the Microsoft Surface during coaching scenes. Using video and photos from Katie Sowers’ youth blended with sequences of her coaching the players and being “interviewed” in the locker room (a compelling image of a woman breaking the glass ceiling) with some terrific photos of young girls dressed out in football gear for a strong end, this is another example of an ad that didn’t require a high budget production to create an impactful message. As the leader of a woman-owned agency, I particularly love the powerful message, spoken by Katie herself: ‘I’m not trying to be the best female coach. I’m trying to be the best coach. All it takes is one. All it takes is one and then it opens the door for so many.’”

Jim Balke – WCG Creative Director

Our resident “quarterback” Jim offers up not just ONE, but two picks for best SBLIV ad as well as a couple of honorable mentions:

Watch: Typical American from Budweiser

“The best part about this for me is the cynical tone of the narrative in contrast to the good and heroic deeds visuals. Not just good and heroic but actual caught on video-put on the internet VIRAL good and heroic deeds performed by average folks (for the most part). Who drinks this average beverage but your average folks with whom they were connecting? Payoff product cap pop-off at the end with an inspiring common man exclamation point at the end, nice.”

 Watch: Password Paradise from Dashlane

“I’ve been on this boat. So relatable and kudos to an incredibly entertaining way of presenting the password predicament, covering all the usual PW blocks. Dashlane showed up big with a high quality, very entertaining ad for one of the few non-household named products.”

Jim also names these notables (because there were so many): AFM Shopping Network by Avocados From Mexico and Before Alexa from Amazon.

Nonni Csoka – WCG Client Relations

Our agency’s cheerleader, Nonni, also offers up two ads as her choices for the day’s playmakers:

Watch: Let it Rock from Facebook Groups

 “Displaying all the different ways to ‘rock,’I really liked the creative editing between scene transitions and superb timing on stopping – starting the song with what’s going on in the scene. This ad featured a great blend of ‘real’ types of activities that people may do along with some ‘funny/suggested’ types of groups. Great closing in bringing in Chris ROCK and ROCKy Balboa (aka Sylvester Stallone). The messaging was concise, and the SUGGESTIVE tone was ideal with just enough text appearing to let the audience know what’s going on and why. I was inspired to look through all the groups if for nothing more than for a light-hearted giggle.”

Watch: The Cool Ranch from DORITOS

“Always a contender, we can count on DORITOS to bring something new and fresh to the Super Bowl each year. The humor of this new take on a showdown featuring a dance off in place of a classic Old West gun fight was refreshing with a fun play on words with the ‘cool’ ranch. I particularly loved the quick humor from the horses. The theme ‘Cool Ranch Just Got Cooler’ works specifically for THIS commercial, but not seeing it long term. Maybe Doritos should have planned out a better slogan, that way they could have segued to future, less costly commercials. If that WAS their slogan, I can’t see it expanding to be very effective, seems limited. Not sure if it’s as memorable as Lays ‘You Can’t Eat Just One’.”

Kasie Bolling – WCG Content Specialist

In true Kasie fashion as the team’s “publicist,” her two picks evoke a variety of emotions:

Watch: Comfortable from Rocket Mortgage

“Featuring the ever so dreamy Jason Mamoa, this ad addresses what the concept of home means to all of us – a sanctuary where we can ‘let our guard down’, a place where we can ‘kick back and be completely comfortable in our own skin’… home is where you can ‘be yourself.’ As Jason utters each of these words, he sheds his boots – taking several inches off his height, sheds his signature well-muscled arms to reveal a couple of skinny little numbers, sheds his brawny torso in favor of a slender trunk, and – for the coup de gras – he removes his glorious head of hair. This ad proves that you can be hilarious while delivering a highly effective message: ‘Home is where you feel the most comfortable and Rocket Mortgage helps you feel comfortable financing that home with a personalized and convenient experience centered around you.’  What I liked most – besides Jason’s stunning set of peepers – is the staying power of this commercial. People were talking about it the next day, the day after that and so on. Between the price tag to land Marvel’s Aqua Man and the impressive CGI effects, it was an expensive gamble that likely paid off.”

Watch: Loretta from Google

“Okay, so it wouldn’t be ME if I didn’t include a tear-jerker on my list – and Google came through in spades with its Loretta ad. Featuring a widower seeking ways ‘to not forget,’ he asks Google to show him photos of his Loretta. As he looks through the time-worn images and videos of their life together, types a place they vacationed in the search bar and interacts verbally with Google’s search assistant as he reminisces the love of his life, my tears FLOWED. Not something one would expect from a Super Bowl ad. The final message was from Google… ‘a little help with the little things.’ This one will stay with me – and likely many of the 102 million total viewers who tuned in for Super Bowl LIV. Putting a personal face on what some might deem an impersonal search engine – well done, Google.”

Award-Winning Digital Marketing Agency Brings Home a Silver Davey Award for Back 2 School Campaign Created on Behalf of Kids ‘R’ Kids Learning Academies

Atlanta, December 12, 2019 – Full enrollment rosters at Kids ‘R’ Kids Learning Academies are one indication of how well the early childhood education company’s Back 2 School campaign was received by families with young children. Another key indicator – particularly for the agency that created the campaign –  is a recognition by industry experts. Atlanta-based Woodall Creative Group has been honored with a 2019 Silver Davey Award for its Business-to-Consumer Integrated Campaign to promote Back 2 School at Kids ‘R’ Kids Learning Academies everywhere. This marks the second year in a row that Woodall Creative Group received a Davey Award for campaigns created on behalf of Kids ‘R’ Kids Learning Academies.

“We love trophies and are very honored to add another Davey to our growing collection,” said Jeffrey Love, Creative Director for Woodall Creative Group. “As wonderful as it is to be recognized for our creativity and originality, the real rewards come from knowing our campaign truly WORKED. Measuring became a very important element of this campaign, and we were thrilled with what we learned from the metrics gathered. They will certainly help shape future campaigns. We really delved deeply into the overall strategy of this campaign, and social media was at the heart of it all. It’s also very rewarding to have a wonderful partner in Kids ‘R’ Kids Learning Academies. They are passionate about serving the families in the communities surrounding their schools and maintaining their standing as being the Smart Choice for a Smarter Child. That passion is positively contagious and helps fuel our creative team’s ingenuity.”

In addition to the Davey Awards it won on behalf of campaigns designed for Kids ‘R’ Kids Learning Academies in 2018 and 2019 (and two more in 2015), Woodall Creative Group has a number of other Davey’s in its trophy case recognizing campaigns created for Tristate Tire, Naturally Fresh, Stronghaven, Chestnut Mountain Church, e-Transform and Tradewinds. Woodall Creative Group has also been honored with a number of W3 Awards and Telly Awards – among them a highly coveted Gold for the “Smart Choice, Smarter Child” campaign and a “Best In Show” for a School-Age Brochure to promote Kids ‘R’ Kids’ After School Program.

This year marked the 15th Annual Davey Awards, which is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Condé Nast, Disney, GE, Johns Hopkins Medicine, Microsoft, Tinder, MTV, Sesame Workshops, Yahoo!, and many others.

“We are proud to once again showcase the outstanding work that comes from small shops across the globe. The Davey Awards recognize those who utilize flawless execution, groundbreaking technology, and a fresh approach to the thought process to produce top-tier content” noted Derek Howard, Executive Director of the AIVA. He added “On behalf of the Daveys and the Academy, we want to applaud this year’s entrants for their dedication and commitment to their craft. We offer our congratulations once again to those selected as winners as they truly embody the spirit of the award.”                

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallcreative.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).  

About The Davey Awards: The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do each year. The annual International Davey Awards honors the achievements of the “Creative Davids”, who derive their strength from big ideas rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller agencies as they compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.

Metro Atlanta Digital Marketing Agency Recognized for Trio of Campaigns Created on Behalf of Kids ‘R’ Kids Learning Academies

Atlanta, August 8, 2019 – In May 2019, the winners of the 25th Annual Communicator Awards were officially announced by the Academy of Interactive and Visual Arts. With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.  2019 winners who received Communicator Awards include ESPN Films, Forbes Media, PepsiCo, WWE, and Metro Atlanta’s own Woodall Creative Group. Recognized with three Awards of Distinction for work created on behalf of its long-term client – Kids ‘R’ Kids Learning Academies – the digital marketing agency shows no signs of slowing. It’s already at work on its newest round of award-worthy work for the early childhood education provider with a national presence. 

“Winning ONE Communicator Award is a big accomplishment – but earning three tells a story of our capability to develop captivating campaigns,” said Jeffrey Love, Creative Director for Woodall Creative Group.  “While each award served a slightly different purpose, the collective talent between our creative team and the marketing department at KRK worked together to hammer-out details that targets the market effectively.  Developing new ways to reach the parents and excite them about their child’s potential is the goal! We have to let the parents know they are not alone in the decisions they face with their young children.  Through the course of our 20+ year relationship with KRK, we have accomplished impressive results, and we will continue to do so.””

The three campaigns recognized with a Communicator Award of Distinction include:

  • Camp Kaleidoscope 360 – a fully integrated business-to-consumer campaign designed to promote Kids ‘R’ Kids’ 2019 Summer Camp through online video, comprehensive social media campaign, digital banner ads, posters, counter cards, direct mail, logo and more. CLICK HERE to View the Full Campaign.
  • Child’s Best Interests at Heart – a fully integrated business-to-consumer campaign designed to promote Kids ‘R’ Kids’ Infant, Toddler and Preschool Programs.  Various marketing elements included online video, social media graphics, banner ads, flip book, brochures, postcards, flyers, print ads, incentive coupons and more. CLICK HERE to View the Full Campaign.
  • School-Age Program – a fully integrated business-to-consumer campaign designed to promote Kids ‘R’ Kids’ After School Program for school age children. A full color 8.5″ x 6″ multi-page brochure set the theme through positive messaging and doodle art. That theme was also expanded to include a multitude of support and campaign materials such as posters, digital media, stickers, incentive coupons and more. CLICK HERE to View the Full Campaign.

“We are extremely proud to recognize the work received in the 25th Annual Communicator Awards. This class of entries we received this season embody the ever-evolving marketing and communications industry” noted Derek Howard, director of the AIVA. “On behalf of the Academy, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

In addition to its three newest Communicator Awards, Woodall Creative Group has been recognized with two W3 Awards, two Davey Awards and – most recently – a highly coveted Telly Award over the course of just eight months.

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallcreative.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).  

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: PureMatter, Condè Nast, Disney, Republica, Tinder, MTV, Starbucks, Fast Company, Tribal DDB, Yahoo!, and many others. Please visit www.aiva.org or www.communicatorawards.com for more information.

Metro Atlanta Digital Marketing Agency Recognized with a Bronze Telly for Summer Camp Social Media Video Created on Behalf of Kids ‘R’ Kids Learning Academies

Atlanta, July 30, 2019 – Marking its 40th anniversary as the world’s largest honor for video and television content across all screens, The Telly Awards announced this year’s winners in late May. Metro Atlanta’s Woodall Creative Group was proud to be included among them, alongside such well-known brands as CNN, DC Entertainment, Netflix, CBS Interactive, ESPN and PBS. This year, the award-winning digital marketing agency was recognized with a Bronze Telly for its Kaleidoscope 360 Summer Camp Video – produced on behalf of long-term client, Kids ‘R’ Kids Learning Academies. This award marks the second Telly Award in Woodall Creative Group’s history, as well as the agency’s eighth national accolade in as many months.

“What’s great about receiving the news of winning is that this campaign’s subject is currently underway at Kids ‘R’ Kids Learning Academies all over the U.S.,” said Jeffrey Love, Creative Director for Woodall Creative Group. “Kaleidoscope 360 has been promoted online and in schools since the beginning of the year and now the schools are filled with campers experiencing all of the fun!  That is the result of countless sessions between our team and the Marketing and Curriculum teams at KRK. We’ve worked with this client for more than two decades, and every campaign brings new challenges that we successfully overcome.  Kids ‘R’ Kids is experiencing a positive reaction from campers, their families and franchise owners. It’s very rewarding to know that what we’re creating makes an impact.”

CLICK HERE TO SEE THE AWARD-WINNING VIDEO!

Founded in 1979, the Telly Awards honors video and television made for all screens and is judged by The Telly Award Judging Council; a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerging technology.

In addition to the winning Social Media Video, Woodall Creative Group created a fully integrated campaign to promote Kaleidoscope 360 for Kids ‘R’ Kids Learning Academies that included Summer Camp Logo Design, Weekly Theme Logo Designs, Print Materials like In-School Posters and Counter Cards, a comprehensive Social Media Campaign and Digital Banner Ads. As well as the Telly Award, Woodall Creative Group has been recognized with two Silver W3 Awards, two Davey Awards and – most recently – three Communicator Awards over the course of just eight months, all from the highly respected Academy of Interactive and Visual Arts (AIVA).

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallcreative.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).  

About The Telly Awards: The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, StudioDaily, Stash Magazine, Storyhunter, ProductionHub, VR/AR Association, The Wrap and Digiday.


Award-Winning Digital Marketing Agency Brings Home Several W3 and Davey Awards for Campaigns Created on Behalf of Kids ‘R’ Kids Learning Academies

On the cusp of the release of the 2019 back-to-school campaign on behalf of its long-term client – Kids ‘R’ Kids Learning Academies, Atlanta-based Woodall Creative Group is proud to announce that they were recently honored with W3 Awards from the Academy of Interactive and Visual Arts (AIVA) for last year’s fall enrollment campaign. The award-winning, full-service marketing agency was recognized with two Silver W3 Awards – one for a social media campaign and the other for a video campaign created to support the 2018 “Kids ‘R Growing” fall enrollment program. WCG was also the recipient of two Davey Awards – including a Best in Show for a brochure to promote the Kids ‘R’ Kids School Age Program and a Silver Award for the overall Business-to-Consumer School Age Program integrated campaign.

“It’s always so much fun to work on projects with a client that not only loves what they do but can still get excited about it after more than 30 years,” said Tracy Woodall, President of Woodall Creative Group. “That excitement is not only contagious, but it comes through in the marketing campaigns we create with them. Every project we undertake with the team at Kids ‘R’ Kids is a true collaboration – as it has been for the last 25 years that we’ve been proud to work with this industry leader and watch them grow in their vision, scope and reach throughout the United States. We mean it when we say these awards are just as much theirs as they are ours. On behalf of Woodall Creative Group and Kids ‘R’ Kids International, we are once again honored by these prestigious recognitions from the Academy of Interactive and Visual Arts.”

Both the Davey Awards and the W3 Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms and companies worldwide, while the W3 Awards focuses primarily on the digital experience by honoring outstanding websites, web marketing, web video, mobile sites/apps & social content created by some of the best interactive agencies, designers, and creators on the planet.

Woodall Creative Group has been recognized with several W3 and Davey Awards in recent years, including a highly coveted Gold for the “Smart Choice, Smarter Child” campaign the agency created on behalf of Kids ‘R’ Kids Learning Academies. Established in 1985 and headquartered in Duluth, Kids ‘R’ Kids is a national early education and childcare franchise that boasts over 170 locations all across the United States. Each academy provides a secure, nurturing, and educational environment for children between the ages of 6 weeks and 12 years.

“Big wins like these only serve to fuel our creativity,” said Jeffrey Love, Creative Director for Woodall Creative Group. “Award or not, our team is always pushing to outdo last year’s campaign. We might take a moment to pat ourselves on the back, but then we’re back to asking the question ‘how can we do it better?’ I’m confident that our 2019 Fall Enrollment Campaign is already shaping up to be even better than last year. This year’s campaign relies heavily on innovation with engaging elements of social media marketing, video marketing and more for a fully integrated program that we believe will really get people talking and – most importantly – considering Kids ‘R’ Kids as one of the best options to meet their children’s early education and after school programming needs.”

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallcreative.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).

About The W3 Awards: The W³ Awards honors creative excellence on the Web and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. For more information about the W³ Awards, please visit www.w3award.com.

About The Davey Awards: The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do each year. The annual International Davey Awards honors the achievements of the “Creative Davids”, who derive their strength from big ideas rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller agencies as they compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information. ist T

Now that Spring is in full swing and first quarter is in the rearview mirror, it’s a great time to take a long, hard look at one of your company’s greatest marketing assets… your website. There are over 5 billion searches on Google every day. A percentage of those people searching may be looking for EXACTLY what your company does. Therefore, it’s important that your website not only shows up in their search, but that it compels them to click on the link and keeps them engaged while they’re on your site. After all, the average person only has an attention span of EIGHT SECONDS according to Microsoft. That’s why you need to have attention-grabbing content on your site. Here are just a few suggestions of ways you can Spring Clean your website so that it’s functioning at its optimum level in time for summer…

Time for Some Repairs

When’s the last time you visited your website? This should be a regular practice for you and other members of your team. While you’re there, check to make sure all your images are showing up and that there are no broken links. Even one broken link could suggest to your visitors that you’re not on top of your game. After all, your website is an online extension of your company and you want all first impressions to be positive ones. Even if – after you make it through the rest of this list – you decide a complete refresh is in order, a little maintenance will go a long way in the interim.

The 5-Second Rule x 3 for Websites

We’ve all heard of the 5-second rule where dropped food is concerned. Pick it up before 5 seconds has passed, blow it off and enjoy – right?!?!  Well, unless you’re looking to drop 55% of all visitors to your site, you have approximately 15 SECONDS to grab their attention and keep them engaged. To improve your average “dwell time,” you need to make sure your graphics and content are engaging and that your messaging is spot on. Improving your UX/UI design (user experience/user interface) should be a major component of your website refresh.

Are You Hitting Your Target?

One issue many companies run into is that by trying to be all things to all people, their brand image gets muddied and they have trouble connecting with their target audience. Some companies aren’t entirely sure WHO their target audience is. To have a website that’s serving as one of the strongest tools in your company’s marketing and sales arsenal, you’ve got to nail down your target audience and create content/messaging that’s geared primarily towards them. If your current content is too ambiguous, it’s definitely time for a refresh.

Embrace the S-Word… SEO!

There’s been some confusion in the industry whether SEO is a dying art form or if it’s still vital to a website’s success. According to Target Marketing Magazine, while some of the tactics have changed over the years, Search Engine Optimization is still alive and well. The publication suggests a number of important tools to give your current site an SEO checkup, such as Google Analytics and Google Search Console, Yoast SEO, Bing Webmasters Tools and more. If, after a little analyzing, you find that your website is NOT getting it done in the SEO department, it’s well-worth the investment to partner with a digital marketing agency that offers website design and SEO among its specialties.

Big Screen to Small Screen

Just as some people prefer to view their Summer Blockbusters on the big screen (complete with buttered popcorn) and others prefer to wait until it comes out on DVD so they can view it on the small screen at home (in their PJs), the same holds true for internet exploring. Mobile traffic was responsible for 52.2 percent of Internet traffic in 2018 — that’s up nearly two percentage points from the year prior and those numbers are expected to climb even higher in the years to come. How does your website measure up when viewed on a mobile device?  If it’s not great, you either need to make responsive design part of your website refresh OR have a dedicated mobile site designed. Not sure that it’s worth the investment? Well…. according to Nectafy, 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.

How Are Sales?

If you had a salesperson on staff who was not making his or her quota, their job would be in trouble. You should apply that same logic to your website. If you have an e-commerce element on your site that’s not getting the job done, you might want to completely revamp the system. First explore WHY it’s not getting the job done. Is your online store not prominently featured on your current site? Is it not easy to use? Are the images/copy not compelling enough? Your redesign should DRIVE customers either to your brick-and-mortar location or to your online store and close the sale.

Call in Reinforcements

Given the fact that your website should be one of the most powerful tools in your arsenal, getting it in tip-top shape shouldn’t be a one-person job. Assign a committee – or if you have a smaller staff, the whole team – to comb through your current site and list what they love/don’t love about it. Also have them recommend sites that they like and why. Be careful not to fall into the “death by committee” trap, though. Ask for their help initially, but then keep all decisions related to your website refresh (or redesign, if determined that’s needed) to just a few key team members. If you hire an agency to aid with your refresh, you should have one or two “point people” they can look to in order to keep the project moving along. Plan a “reveal” party for all the team members who initially weighed in with their thoughts as thanks for their contributions.

If you DO decide to go all in on your website refresh, you might want to consider adding video and/or a blog if you haven’t already and optimizing your site for voice search (a rapidly growing trend) – among other things. Don’t try to go it alone, either. Partner with a skilled digital marketing agency – like Atlanta’s Woodall Creative Group – to serve as your online Sherpa and elevate your company’s digital game.

Sources: https://www.websitehostingrating.com/internet-statistics-facts/

http://time.com/3858309/attention-spans-goldfish/

http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/

https://www.nectafy.com/blog/mobile-marketing-trends-mash-up

Top 10 SEO Tools for 2019 – Target Marketing Magazine

Internet Stats & Facts for 2019 – HostingFacts.com

Whether you were surprised to learn the recent news of Google+’s impending demise in April 2019 or you saw it coming for some time, chances are that – if Google+ is part of your social media repertoire – you may be seeking some refreshing alternatives. Premier Atlanta marketing agency Woodall Creative Group is pleased to present you with three substitutions that could convert Google+’s loss to your gain…

Place a Renewed Focus on Your Google My Business Page

If you don’t already own and manage your company’s Google My Business Page, claim your business listing ASAP and make sure all the information on your page is accurate. Your business address, phone number(s), web address, hours and other information that may prove relevant to clients and/or customers is also significant to Google – and more importantly your company’s Google ranking. Your company name, address and phone number (aka NAP) on file on your Google My Business Page serves as your digital landscape calling card. Post them everywhere you can – in blogs, in directories, in press release, etc. – and this can serve as a nice little SEO boost, as well. Best of all, Google now offers a user-friendly mobile app – making it even easier to update your page and engage with customers.

Explore Previously Unchartered Social Media Sites

All the content and energy you used to devote to your Google+ page can now be rechanneled to new social media networking sites. In addition to the major players like Facebook, YouTube and Twitter, if you’re not already on Instagram – with its 1 billion + users, NOW is a great time to jump onboard. Depending on your target audience and product/service mix, you may also want to consider LinkedIn, Snapchat, and Pinterest, among others.

Increase Your Reach on All of Your Current Social Media Sites

Of course, you could also take the energy you once reserved for Google+ and use it to grow your fanbase on all your current social media sites. Since social media is an ever-changing animal and social media users are moving targets, it’s wise to become a student of the best days/times to post on the channels where your company currently has a presence. Also look at your content mix to ensure that you are happy with your messaging. If it’s not engaging the audience, switch it up to find what will. Not all posts should be a novella – some of the best performing posts on Facebook are just 80 characters or less. Find unique ways to get your message across, use a blend of videos when able and avoid the temptation to make every post self-promotional. Of course, if you really want to grow your fanbase – consider putting your money where your mouth is and running a series of social media ads. Facebook, in particular, has an easy to use platform for creating and launching ads.

If you’re mourning the imminent loss of Google+ and want some help to breathe new life into your social media marketing, the talented team at Woodall Creative Group stands at the ready. From eye-catching graphics and engaging content to strategically-planned social media calendars, we can help you take your social media presence to the next level. To get started, simply call us today at (706) 658-0244, email us at info@woodallcreative.com or fill out our convenient online contact form and one of our team members will be in touch with you shortly!

On Super Bowl Sunday, an estimated 98.2 million people tuned in to either watch the Rams take on the Patriots, Maroon 5 tackle the Halftime Show or see what delights advertisers had in store for us this year. By most accounts, it was a disappointing performance on all fronts. Still, several members of the team at Woodall Creative Group stayed glued to our HDTVs to select our personal favorites from the world of advertising. By our estimation, here are our picks for the best ads of Super Bowl LIII:

Tracy Woodall (company founder): Microsoft’s ad for the Xbox Adaptive Controller

This commercial shines the spotlight on physically challenged children who share the same desires as most kids their age… to have fun and play video games. To that end, Microsoft introduces the Adaptive Controller to help level the playing field. I am impressed that Microsoft used the large and diverse Super Bowl marketplace to promote a product that will meet the needs of a smaller audience. Microsoft focused on what is right and not what is most lucrative. Demonstrating a blend of innovation and compassion, this commercial will no doubt bring bigger dividends. Their slogan at the end of the commercial sums it up… “When everyone plays, we all win.” Watch Microsoft’s “We All Win”

Jim Balke (senior graphic designer): TIE… Burger King’s Andy Warhol Ad and NFL’s 100th Season

The NFL ad hit a lot of different demographics with historically noteworthy and legendary players spanning multiple generations of fans. It’s an entertaining “who’s who” of football that held my attention from beginning to end set against the fun backdrop of a tuxedo event. Watch SBLIII’s “The 100-Year Game” I also loved the Burger King spot featuring the late great Andy Warhol. Just like him, it was unexpected and different from all the other ads with its low-profile production. Its effectiveness may be questionable, but it was a gutsy move for BK marketing. Probably most importantly, I remember what was being sold, which wasn’t the case for most of the overly produced Super Bowl ads aired. Watch Burger King’s “Eat Like Andy”

David Wynett (senior strategy consultant): Amazon’s “Not Everything Makes the Cut”

What made this ad so memorable was that Amazon poked fun at itself by showcasing failed Alexia launches. It was hilarious to see the Boston Terrier ordering dog food again and again. Appropriate humor in advertising is always memorable.  Tie that with a leading brand, Hollywood legend Harrison Ford and you have magic! Amazon was successful in creating an ad that was not only talked about at the water cooler but was shared tens of thousands of times.  Humor in advertising can make ads quickly go viral spreading your message to millions who need a light-hearted break during the day. When your advertising budget is low look to humor to spread your message. Watch Amazon’s “Not Everything Makes the Cut”

Nonni Csoka (client relations): Budweiser Clydesdale Ad

OMG – where to start… this ad was an amalgamation of so many elements, so let’s break them down: 1 – the pooch with the wind blowing his flappy jaws… I was expecting to see his head sticking out a car window as the camera panned out, to find he was on top of the wagon – made us all giggle; 2 – the wheat fields that looked like fields of melted gold – was a magnificent way of communicating the purity of the wheat used for making their beer; 3 – Then of course the Clydesdales — they radiate beauty, strength, resilience, power and are a long-standing symbol for the brand; 4 – THEN the fact that they are utilizing wind power as a supplement goes straight to the heart for those of us who care about our earth and energy usage. It felt like a departure from Budweiser’s Super Bowl ads of old but was still highly effective. Watch Budweiser’s “Wind Never Felt Better”

Kasie Bolling (content specialist): Hyundai’s “The Elevator”

Call me shallow, but I really LOVE Jason Bateman. I also really HATE the car buying process. This ad resonated most with me because it combined those two things and delivered them with a healthy dose of good humor. Shot inside an elevator and likening the act of car buying with the pain of a root canal, the drudgery of jury duty, the discomfort of the middle seat on an airplane and the awkwardness of “the talk,” Hyundai holds your attention – without ever showing its product until 45 seconds in. A risky move but it paid off. Used as a “vehicle” (forgive the pun) to introduce its new Shopper Assurance program, the ad ends with a ride to the top of experiences where it’s all classical music, blue skies, feng shui, a top-of-the-line Hyundai SUV and some well-delivered messaging served with the promise that “it’s car shopping made better.”  Watch Hyundai’s “The Elevator”

Do you have a personal fave from Super Bowl Sunday?  We want to hear about it!

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The world of advertising and marketing is an ever-changing animal, evolving at faster rates than ever witnessed before as marketers continue to explore the vast expanse of the digital landscape. For that reason (and many others), it’s wise to stay on top of the trends when developing your strategic planning from one year to the next. Since the New Year is particularly NEW, it’s the perfect time to take a peek at a few of the hottest marketing trends that will be ruling the business world over the course of the coming months… and years. The future is NOW and if you’re not already incorporating the following tools to your marketing arsenal, you may want to seriously consider what they could do for your company’s brand in 2019 and beyond…

  1. Traditional Advertising Gives Way to Influencers and Content Marketing: While it seems there will always be a place for traditional advertising, the move towards connecting with influencers and having them connect with your target audience continues to gain steam. Brands will team up with celebrities, YouTubers and bloggers to gain a little clout and credibility. Content marketing is another way of positioning your company and/or product as a must have. Develop and distribute relevant content consistently – not just on your own website, but also on others as a guest contributor. Editors of online publications are often on the lookout for great content that allows them to share new insights with their readers. If done properly, content marketing can not only position your company for success, but it can also position its leadership members (for whom the content can be ghost-written, if needed) as industry experts. Pair those two things with the ever-growing love affair consumers have with social media and you’ve got a recipe for success for digital marketing in 2019.
  2. A Personal Touch Trumps Technology: Although automation has made life SO much easier for countless marketers, it’s important that your brand retains is unique “voice” and dedication to the customer experience. A more conversational tone in content marketing, email marketing and social media paired with tactics geared toward engagement will aid in this, as will a dedicated effort to balance the somewhat impersonal nature of automation by putting a human face on your company whenever possible – through face-to-face interactions and phone calls to webinars, speaking engagements and experiential marketing.
  3. Voice Search is Surging: While the phrase “Google it!” remains entirely viable, the calls for Alexa, Siri and Cortana to search for our most burning queries are rapidly rising. By 2020, ComScore estimates that 50% of all search-based queries will be made by voice. And since people tend to speak differently than they might text, this is another important reason to begin infusing a more conversational tone to your copywriting. You’ll also want to think like your target audience, begin researching the most common searches related to your industry/services/product line, and start creating cornerstone content that will begin leading your target audience TO YOU.
  4. Amplify Your UI experience with Chatbots: Of course, chatbots are nothing new, but the way they interface with website visitors is evolving. Again, a more conversational tone comes into play as more and more companies are using chatbots to not only act as data collectors and to encourage engagement, but also as a friendly extension of their brand image. Research comes into play once more as you try to predict the conversations your guests might want to have with your chatbot – including the questions they might ask and the pleasant responses they will receive. If done properly, it will amplify your UI experience AND enhance your guest’s customer service experience – aiding in conversions from prospect to viable consumer.
  5. Creativity is (STILL) King: As the internet becomes an ever-increasingly busy marketplace – with more and more competitors vying for the same target audience – the need to find new ways to stand out is potentially greater than ever before. Creativity and innovation serve as the barkers on the sidewalks of old – beckoning potential customers to “step inside” your website and see what’s new. Video is currently one of the most powerful tools in your creativity arsenal – particularly video that provides “news they can use” and something they are likely to share with others. White papers are another terrific tool – once again, research is your friend when trying to gain insight to your target audience’s collective mindset – helping you to predict what they might want most to learn about. You can also combine the two concepts for the development of a webinar. The point is, it’s vital to be proactive in the enhancement of your content in such a way that will consistently DRIVE traffic to your website AND keep them there.

Don’t miss out on potential customers in the New Year! The award-winning team at Woodall Creative Group welcomes the chance to help your company implement any and all of the above marketing trends to your digital strategy in 2019. We’d love to start a dialogue with you to learn what your needs and wishes are for the coming year and well into the future. Call us today at (706) 658-0244, email us at info@woodallcreative.com or fill out our convenient online contact form and one of our team members will be in touch with you shortly!

Sources:  Forbes and Advertoscope