Tag Archive for: Tracy Woodall

Educational apps company - Smart Bubblegum

Atlanta-Based Branding Agency Heralded for Integrated Brand Campaign on Behalf of Educational App Company Devoted Helping Young Learners “Play More. Get Smarter.”

Atlanta, August 19, 2021 – Taking an established brand and completely transforming its image to better fit a forward-looking vision and the changing needs of a customer base is just one of the services offered by Atlanta-based branding agency, Woodall Creative Group (WCG). In 2020, it did just that for a company named ABC Apps – transforming it to Smart Bubblegum through an integrated branding campaign that included the premier of a new logo and launch of a new website, supported by a video marketing campaign, social media campaign, digital advertising, email marketing and more. In addition to a successful launch that has led to the promising growth of the educational apps company in the year since the rebrand, Woodall Creative Group’s work caught the eye of the Academy of Interactive and Visual Arts (AIVA). The AIVA recognized WCG with two Communicator Awards of Excellence – top honors from the assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Selected from more than 6,000 entries, included among WCG’s recognitions were the Communicator Award of Excellence for an Integrated Branding Campaign and the Communicator Award of Excellence for an Integrated Business-to-Consumer Campaign.

“We are honored to have our work once again recognized by the Academy of Interactive and Visual Arts and look forward to adding two more Communicator Awards to our trophy case,” said Tracy Woodall, President of Woodall Creative Group. “Branding is our agency’s sweet spot, and this was such a fun campaign for our creative team to tackle – led by our talented and innovative Creative Director, Jim Balke. We were fueled by the passion the leadership team at ABC Apps demonstrated for their work – that sense of purpose is a powerful foundation for any branding campaign. Given our expertise in working with child and family-related products and services, we were an ideal creative partner to guide them through the rebranding process. We have since become their Agency of Record and look forward to having front row seats to their continued success as a leader in education.”

Driven by a goal to have a positive impact on world literacy, Smart Bubblegum has its sights set on being the go-to resource for parents, grandparents, teachers and students seeking educational apps, websites, books, games, videos, test prep, advice and more to enhance the scholastic experience and engage the user. Rather than trying to find a needle in the haystack and downloading ineffective apps along the way, parents, grandparents and teachers can save time and money by partnering with Smart Bubblegum – which is a membership-based program. Its expansive catalogue of award-winning tools paired with a proprietary indexing system helps parents build their child’s Learning Bubble, customized to fulfill their child’s specific needs. This resource can evolve as their child grows and their needs change – all the way from infancy to high school.

“My team and I were drawn to Woodall Creative Group for their depth of experience with all the aspects of marketing including branding and website design,” said Bob Twaalfhoven, Founder and President of SmartBubblegum.com. “We also really liked the fact that they were so familiar with our target audience through their work with other educational and child-focused companies. It has been an extremely rewarding experience. They took us from a bland image and company name to what we believe will quickly become a memorable brand.”

In addition to Smart Bubblegum, Woodall Creative Group has earned trusted partnerships with brands in a wide variety of industries, from local businesses to large global corporations. While it excels at branding, Woodall’s long list of services include marketing strategy, content creation, digital marketing, video production, campaign design, website innovation, social media analytics and more. Unlike a traditional advertising agency, Woodall Creative Group offers an immersive experience founded in its proprietary GrowthMap ProcessTM to solidify their clients’ vision, showcase their advantages, generate growth, and ultimately make an impact. Companies that wish to start a dialogue with Tracy Woodall and her award-winning team are encouraged to visit www.woodallcreative.com or call (706) 658-0244.

About Woodall Creative Group: With nearly three decades of award-winning strategic marketing to its credit, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Rytech Water Damage Restoration, MyGeorgia Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering, Tucker Door & Trim, and ProMaterials Direct. WCG will make sure your project gets the full creative attention that ensures success! To learn more about Woodall Creative Group and its portfolio of services, interested parties are invited to visit www.woodallcreative.com.

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.

The Communicator Awards are judged and curated by the Academy of Interactive and Visual Arts (AIVA). The AIVA is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including GE Digital, Spotify, Condè Nast, Disney, Republica, Majestyk, Fast Company, Upstatement, and many others. See aiva.org for more information.

Award-Winning Digital Marketing Agency to Enhance Art Department with New Talent and Seasoned Industry Pro at the Helm.

Positioned as a results-driven, award-winning and highly strategic creative think tank with a history that spans more than a quarter century, Woodall Creative Group (WCG) announced today that it has named Jim Balke as Creative Director. Balke brings more than 25 years of experience as a seasoned industry veteran, nearly half of which was spent in senior level management. Throughout the course of his colorful career, he has worked with such recognizable brands as Coca-Cola®, Chick-fil-A®, The Home Depot®, MetLife®, Porsche®, UNICEF® and Kids ‘R’ Kids Learning Academies®. He has served the last year and a half as WCG’s Art Director, but as the agency looks to expand its Art Department with new talent to meet growing client demand, agency founder and president – Tracy Woodall – believed Balke was the ideal candidate to help lead the Art Department’s evolution.

“Jim wins on all three crucial levels of our company culture… he consistently provides superior design, facilitates smooth project coordination and fosters genuine client relationships,” said Woodall. “A consummate artist who always views every project through a big picture lens, he has proven himself with our team and our clients. I look forward to more exciting growth in our Art Department under his leadership as Creative Director.”

Seeking to start its expansion with the addition of a hybrid graphic designer whose experience dips into print, as well as digital design, Woodall Creative Group recently renovated its Art Department space with an updated modern look that serves as an homage to creativity.

“Our expanding team will include talent that is hardwired to all things social media and digital via both strategy, trends & technical savvy,” said Balke. “With an exploding new project landscape, the future is very upbeat for WCG as we build on the achievements and accomplishments of a wide range of award-winning work, which we also plan on expanding. We are dedicated to creating stronger brands and stronger brand image perceptions for our clients. I am impressed with the established supportive culture Tracy has cultivated here, which is huge to me and I will continue to foster this approach to our people and work. In addition to expanding our Art Department, I am excited about expanding our client base and continuing to raise the bar on design esthetic and discipline.”

Born and raised in Milwaukee, Wisconsin, Balke eventually migrated south to the foothills of North Carolina before moving further south to Georgia to attend classes at the Art Institute of Atlanta. Today, he lives in Lilburn with his wife Cathy and their two children, Bryce and Grace. Three cats, one dog and a bird round out the Balke family.

Candidates interested in applying for the open Graphic Designer position at Woodall Creative Group are asked to send resume, salary history and portfolio to design@woodallcreative.com.

About Woodall Creative Group: With nearly three decades of award-winning strategic marketing to its credit, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Rytech Water Damage Restoration, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering, Tucker Door & Trim, and ProMaterials Direct. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

Award-Winning Digital Marketing Agency Brings Home Several W3 and Davey Awards for Campaigns Created on Behalf of Kids ‘R’ Kids Learning Academies.

On the cusp of the release of the 2019 back-to-school campaign on behalf of its long-term client – Kids ‘R’ Kids Learning Academies, Atlanta-based Woodall Creative Group is proud to announce that they were recently honored with W3 Awards from the Academy of Interactive and Visual Arts (AIVA) for last year’s fall enrollment campaign. The award-winning, full-service marketing agency was recognized with two Silver W3 Awards – one for a social media campaign and the other for a video campaign created to support the 2018 “Kids ‘R Growing” fall enrollment program. WCG was also the recipient of two Davey Awards – including a Best in Show for a brochure to promote the Kids ‘R’ Kids School Age Program and a Silver Award for the overall Business-to-Consumer School Age Program integrated campaign.

“It’s always so much fun to work on projects with a client that not only loves what they do but can still get excited about it after more than 30 years,” said Tracy Woodall, President of Woodall Creative Group. “That excitement is not only contagious, but it comes through in the marketing campaigns we create with them. Every project we undertake with the team at Kids ‘R’ Kids is a true collaboration – as it has been for the last 25 years that we’ve been proud to work with this industry leader and watch them grow in their vision, scope and reach throughout the United States. We mean it when we say these awards are just as much theirs as they are ours. On behalf of Woodall Creative Group and Kids ‘R’ Kids International, we are once again honored by these prestigious recognitions from the Academy of Interactive and Visual Arts.”

Both the Davey Awards and the W3 Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms and companies worldwide, while the W3 Awards focuses primarily on the digital experience by honoring outstanding websites, web marketing, web video, mobile sites/apps & social content created by some of the best interactive agencies, designers, and creators on the planet.

Woodall Creative Group has been recognized with several W3 and Davey Awards in recent years, including a highly coveted Gold for the “Smart Choice, Smarter Child” campaign the agency created on behalf of Kids ‘R’ Kids Learning Academies. Established in 1985 and headquartered in Duluth, Kids ‘R’ Kids is a national early education and childcare franchise that boasts over 170 locations all across the United States. Each academy provides a secure, nurturing, and educational environment for children between the ages of 6 weeks and 12 years.

“Big wins like these only serve to fuel our creativity,” said Jeffrey Love, Creative Director for Woodall Creative Group. “Award or not, our team is always pushing to outdo last year’s campaign. We might take a moment to pat ourselves on the back, but then we’re back to asking the question ‘how can we do it better?’ I’m confident that our 2019 Fall Enrollment Campaign is already shaping up to be even better than last year. This year’s campaign relies heavily on innovation with engaging elements of social media marketing, video marketing and more for a fully integrated program that we believe will really get people talking and – most importantly – considering Kids ‘R’ Kids as one of the best options to meet their children’s early education and after school programming needs.”

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).

About The W3 Awards: The W³ Awards honors creative excellence on the Web and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. For more information about the W³ Awards, please visit www.w3award.com.

About The Davey Awards: The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do each year. The annual International Davey Awards honors the achievements of the “Creative Davids”, who derive their strength from big ideas rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller agencies as they compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information. ist T

Award-Winning Digital Marketing Agency Rounds Out Design Team with Seasoned Industry Veteran Who Has Led Campaigns for Coca-Cola, Chick-Fil-A, The Home Depot, MetLife, Porsche and UNICEF.

 Atlanta, September 10, 2018 (Press Release) – Jim Balke has joined the design team at Woodall Creative Group (WCG). A graduate of the Art Institute of Atlanta, Balke has served such recognizable brands as Coca-Cola®, Chick-fil-A®, The Home Depot®, MetLife®, Porsche® and UNICEF®. In his new role as Lead Designer at WCG, he will be implementing design trends and strategy throughout the full suite of marketing services WCG offers to its clients.

“There is a rare culture of mutual respect and dedication to the clients here,” said Balke. “I find myself among like-minded design strategists who love what they do. Accustomed to giving 200% to my clients, I value the fact that WCG really connects with the small businesses and brands it serves through a personalized, service-oriented, above and beyond approach.”

Balke defines his foundational career strength as an artistic approach to design. His love of typography has been honed into a true forte that has been used with great success for a wide variety of clients and projects. Included among his career highlights to date are his role as a two-time winner of the Peachtree Road Race T-Shirt Design, five-time winner of the Graphic Design USA Award, and his work with both UNICEF and Chick-fil-A.

“The addition of Jim to our award-winning team further solidifies our position as one of Atlanta’s most exciting digital marketing agencies and reaffirms our dedication to serving our clients in the best possible way,” said Tracy Woodall, Founder and President of Woodall Creative Group. “In addition to his incredible talent as a consummate artist, Jim is a seasoned marketing veteran with more than 25 years agency experience – ten of those years spent in senior-level management. In just the short time that he has been a member of the team at Woodall Creative Group, Jim has already proven himself to be a real asset – not just for his artistry, but also for his ideas. He works beautifully with the rest of the creative team – as we fuel one another to reach even higher levels of excellence in the work we produce for our clients.”

Born and raised in Milwaukee, Wisconsin, Balke eventually migrated south to the foothills of North Carolina before moving further south to Georgia to attend classes at the Art Institute of Atlanta. Today, he lives in Lilburn with his wife Cathy and their two children, Bryce and Grace. Three cats, one dog and a bird round out the Balke family.

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

Atlanta Marketing Agency Recognized with One Gold and Two Silver Communicator Awards.

The Winners of the 24th Annual Communicator Awards have been announced by the Academy of Interactive and Visual Arts (AIVA) and Atlanta-based marketing agency, Woodall Creative Group, is honored to be among them. With entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.

“We are extremely proud to recognize the work received for the 24th Annual Communicator Awards,” stated Derek Howard, director of the AIVA in a recent Communicator Award press release. “This year’s class of entries embodies the ever-evolving marketing and communications industry. On behalf the Academy members, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

The Communicator Awards are judged and overseen by AIVA, a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: PureMatter, Condè Nast, Disney, Republica, Sesame Workshop, MTV, Starbucks, Time Inc., Tribal DDB, Yahoo!, and many others.

All told, Woodall Creative Group received three Communicator Awards this year:

  • 2018 Communicator Excellence Award (GOLD): Summer Camp Campaign for Kids ’R’ Kids Learning Academies; Category – Business to Consumer for Integrated Campaign. VIEW AWARD-WINNING VIDEO AND CAMPAIGN MATERIALS!
  • 2018 Communicator Distinction Award (SILVER): Internal Teacher Training Video for Kids ‘R’ Kids Learning Academies; Category – Education for Online Video.
  • 2018 Communicator Distinction Award (SILVER): AMA Marketing Brochure; Category – General Business to Business for Brochure.  VIEW

“The entire team is thrilled to have been recognized once again by the Academy of Interactive and Visual Arts for our work,” said Tracy Woodall, Founder and President of Woodall Creative Group. “I’m particularly proud of the fact that one of the campaigns honored was for a new client – AMA Consultants, and the other two were for our client of nearly 25 years – Kids ‘R’ Kids Learning Academies. We strive to bring the same levels of talent, professionalism and marketing expertise to every client with which we partner. These awards serve as proof that we’re accomplishing what we set out to do.”

Woodall Creative Group serves a wide variety of clients from a broad array of industries. Organizations and companies seeking a creative partner to aid them with brand development, strategic design and digital innovation are encouraged to contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

About Woodall Creative Group: With twenty-seven years and several International Davey Awards to its credit, Woodall Creative Group excels at combining artistry with strategy, regularly implementing imaginative corporate branding campaigns and designing top-quality collateral materials such logos, brochures, marketing materials, social media branding, and packaging – among others. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Naturally Fresh, My Friend’s Place and Carino’s Italian Grill, just to name a few. Additional services available at Woodall Creative Group include website development and design, advertising, marketing, social media management, public relations, promotional products and more. To learn more, please visit www.woodallc.wpengine.com.

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information.

The Importance of Consistency and Multiple Touchpoints in Marketing

Rolling out an effective marketing plan is not unlike planting season on a farm. If executed properly, you’ll get to reap the rewards later for all of the preparation and promoting you do today. Just like at a farm, you till the soil, sow your seeds, keep watch to ensure growth and prepare for the harvest.

Dr. Jeffrey Lant – professor, author of more than 60 books and internationally renowned expert on the subjects of marketing, business development, copywriting and more – put forth the “Rule of Seven” marketing principle decades ago. The principle dictates that it takes an average of seven touchpoints before a customer remembers your brand message and feels compelled to act.  That’s a lot of marketing seeds to plant. While the advent of the internet and social media has served to speed up the process considerably from the original 18-month period for the Rule of Seven to take root, there are a number of things to take into consideration when planting those seeds…

Tilling the Soil: When planning your marketing campaign, make an effort to really stir things up. Do your research to see if there’s an audience segment you may have missed with prior campaigns who might be the next great thing for your brand. Also, dig DEEP to come up with a marketing campaign that will really grab your intended audience’s attention. Phone it in, and that will not only come through in your less-than-stellar messaging – but also in customer’s response.

“In a crowded marketplace, you want your message to stand out,” said Tracy Woodall, founder of Metro Atlanta-based Woodall Creative Group. “Be sure to outline all of the differentiators that set your company apart from the competition – everything that makes you ‘special.’ Stay true to the look and feel of previous campaigns for brand consistency, unless it’s time for a complete company rebrand – which is an excellent way to really shake things up and attract members from a new, previously underserved market.

Sowing the Seeds: Once you have a fairly clear plan in place, it’s time to start sowing the seeds through the design of your campaign and identification of the various modes of delivery you will use to reach your audience. Rather than planting just ONE kind of seed, use a variety of means to get your message out there. Think of the rows in your garden as streams of communication: website, digital marketing, e-mail marketing, social media, direct mail, print ads, TV commercials, radio ads, billboards, promotional items, experiential marketing and MORE. Because today’s marketplace is so crowded and noisy, multiple touchpoints are the key to success. Don’t merely select one avenue at one time – it will be the marketing equivalent of shouting into the wind. After you’ve identified the best modes of delivery, start creating designs to fit.

“If design is not your strength, consider outsourcing to an agency,” shared Woodall. “You may be highly skilled at identifying your audience, brainstorming ideas and media buying, but if you’re lacking in the design department – your entire campaign will suffer. To compound matters, you may even be compromising your company’s brand image. Professionally designed digital and print pieces can have a completely opposite effect, propelling your brand in a positive direction in the eyes of your audience.”

Keep Watch to Ensure Growth: Once you launch your campaign, don’t take your eye off the ball. Track results and make adjustments when necessary. If you notice that your digital efforts are really taking off, whereas your print campaign might be falling short – you may want to reallocate any remaining budget to the digital side for continued traction.

“Many companies miss this step,” said Woodall. “They send their campaign out into the world, then watch their sales results to measure its success. There are a variety of ways to track results and measure success – not merely by watching one’s bottom line. “

Prepare for the Harvest: Another often overlooked step many companies miss is to communicate the upcoming campaign to its employees. It’s SO IMPORTANT to share your marketing direction with the folks in the trenches.

“An internal campaign rollout is a great way to get team members excited and to encourage them to reinforce that same messaging to customers,” suggests Woodall. “Try to practice patience. The results won’t always be immediate. However, if your marketing campaign is truly successful, your employees will be better prepared for a bountiful harvest of happy customers. Not to mention the fact that your product or service had better live up to the hype, or that new customer you just worked so hard to earn might not return in the future.”

Begin Planning for Next Year’s Planting Season:  Once your campaign has hit the market and you’ve begun to reap the rewards of your hard work, it’s not time to rest on your laurels. It’s time to start projecting and laying the groundwork for NEXT YEAR’S marketing campaign.

“Take a look at your tracking to assess what worked and what didn’t,” said Woodall. “If everything worked, pat yourself on the back and determine what had the strongest impact on your campaign’s success: mode of delivery, audience identification, the message itself or a combination of all of the above. If some elements were stronger than others, start considering ways to make the weaker elements stronger the next go-around for even BETTER results next year.”

Woodall Creative Group is a trusted resource for marketing managers and company leaders throughout the Southeast seeking a creative partner to share their company’s unique brand story with the world. If you need help planning for a harvest of your own, contact the team at Woodall Creative Group at 706-658-0244, info@woodallcreative.com or via our convenient online contact form. To learn more about what we do and sneak a peek inside our extensive portfolio, visit www.woodallc.wpengine.com.

Atlanta Agency Honored for Kids ‘R’ Kids Learning Academies® Marketing Campaign.

The Winners of the 12th Annual W3 Awards have been announced by the Academy of Interactive and Visual Arts and Atlanta-based marketing agency, Woodall Creative Group, is honored to be among them. Receiving over 5,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide.

“The creativity and quality of this season’s entries raised the bar once again. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity across the world.” said Derek Howard, the director of the AIVA. “On behalf of the over 750 members of The Academy of Interactive and Visual Arts, we applaud the talents and dedication our winners showcased and commend all of this year’s entrants for their commitment to furthering the quality of the content we view online.”

Woodall Creative Group’s award-winning entry – which was recognized with a Silver W3 Award – was a comprehensive marketing campaign created on behalf of Kids ‘R’ Kids Learning Academies® to promote school enrollment. Established in 1985 and headquartered in Duluth, Kids ‘R’ Kids Learning Academies is a national early education and childcare franchise that boasts over 160 locations all across the United States. Each academy provides a secure, nurturing, and educational environment for children between the ages of 6 weeks and 12 years.

“Collaborating with the corporate team at Kids ‘R’ Kids is always a joy,” explained Tracy Woodall, President of Woodall Creative Group. “They understand the early education industry like no other and are passionate about what they do. Their marketing department places an emphasis on not only growing the brand nationwide, but also ensuring that enrollment remains high at the local level. Having worked with them for nearly 25 years, our agency has a deep understanding of not only their core strengths and differentiators, but also of their target audience. The award-winning campaign was titled “We ‘R’ Ready” and included a video, social media graphics, banner ads, postcards, flyers, print ads, incentive coupons and more – all of which could be customized for each school. The messaging on a whole spoke directly to the parent – communicating the fact that they might not always be ready to see their kids grow up and head off to school, but their children and the staff at Kids ‘R’ Kids Learning Academies are always ready for a fun, highly educational experience.”

Click here to view Campaign

Woodall Creative Group serves a wide variety of clients from a broad array of industries. Organizations and companies seeking a creative partner to aid them with brand development, strategic design and digital innovation are encouraged to contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

View Video below:

Jeffrey Love (Creative Director) and Tracy Woodall (President)

About Woodall Creative Group: With twenty-seven years and several International Davey Awards to its credit, Woodall Creative Group excels at combining artistry with strategy, regularly implementing imaginative corporate branding campaigns and designing top-quality collateral materials such logos, brochures, marketing materials, social media branding, and packaging – among others. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Naturally Fresh, My Friend’s Place, Tri-State Tire and Carino’s Italian Grill, just to name a few. Additional services available at Woodall Creative Group include website development and design, advertising, marketing, social media management, public relations, promotional products and more. To learn more, please visit www.woodallc.wpengine.com.

About The W3 Awards: The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. For more information about the W³ Awards, please visit www.w3award.com.