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On Super Bowl Sunday, an estimated 98.2 million people tuned in to either watch the Rams take on the Patriots, Maroon 5 tackle the Halftime Show or see what delights advertisers had in store for us this year. By most accounts, it was a disappointing performance on all fronts. Still, several members of the team at Woodall Creative Group stayed glued to our HDTVs to select our personal favorites from the world of advertising. By our estimation, here are our picks for the best ads of Super Bowl LIII:

Tracy Woodall (company founder): Microsoft’s ad for the Xbox Adaptive Controller

This commercial shines the spotlight on physically challenged children who share the same desires as most kids their age… to have fun and play video games. To that end, Microsoft introduces the Adaptive Controller to help level the playing field. I am impressed that Microsoft used the large and diverse Super Bowl marketplace to promote a product that will meet the needs of a smaller audience. Microsoft focused on what is right and not what is most lucrative. Demonstrating a blend of innovation and compassion, this commercial will no doubt bring bigger dividends. Their slogan at the end of the commercial sums it up… “When everyone plays, we all win.” Watch Microsoft’s “We All Win”

Jim Balke (senior graphic designer): TIE… Burger King’s Andy Warhol Ad and NFL’s 100th Season

The NFL ad hit a lot of different demographics with historically noteworthy and legendary players spanning multiple generations of fans. It’s an entertaining “who’s who” of football that held my attention from beginning to end set against the fun backdrop of a tuxedo event. Watch SBLIII’s “The 100-Year Game” I also loved the Burger King spot featuring the late great Andy Warhol. Just like him, it was unexpected and different from all the other ads with its low-profile production. Its effectiveness may be questionable, but it was a gutsy move for BK marketing. Probably most importantly, I remember what was being sold, which wasn’t the case for most of the overly produced Super Bowl ads aired. Watch Burger King’s “Eat Like Andy”

David Wynett (senior strategy consultant): Amazon’s “Not Everything Makes the Cut”

What made this ad so memorable was that Amazon poked fun at itself by showcasing failed Alexia launches. It was hilarious to see the Boston Terrier ordering dog food again and again. Appropriate humor in advertising is always memorable.  Tie that with a leading brand, Hollywood legend Harrison Ford and you have magic! Amazon was successful in creating an ad that was not only talked about at the water cooler but was shared tens of thousands of times.  Humor in advertising can make ads quickly go viral spreading your message to millions who need a light-hearted break during the day. When your advertising budget is low look to humor to spread your message. Watch Amazon’s “Not Everything Makes the Cut”

Nonni Csoka (client relations): Budweiser Clydesdale Ad

OMG – where to start… this ad was an amalgamation of so many elements, so let’s break them down: 1 – the pooch with the wind blowing his flappy jaws… I was expecting to see his head sticking out a car window as the camera panned out, to find he was on top of the wagon – made us all giggle; 2 – the wheat fields that looked like fields of melted gold – was a magnificent way of communicating the purity of the wheat used for making their beer; 3 – Then of course the Clydesdales — they radiate beauty, strength, resilience, power and are a long-standing symbol for the brand; 4 – THEN the fact that they are utilizing wind power as a supplement goes straight to the heart for those of us who care about our earth and energy usage. It felt like a departure from Budweiser’s Super Bowl ads of old but was still highly effective. Watch Budweiser’s “Wind Never Felt Better”

Kasie Bolling (content specialist): Hyundai’s “The Elevator”

Call me shallow, but I really LOVE Jason Bateman. I also really HATE the car buying process. This ad resonated most with me because it combined those two things and delivered them with a healthy dose of good humor. Shot inside an elevator and likening the act of car buying with the pain of a root canal, the drudgery of jury duty, the discomfort of the middle seat on an airplane and the awkwardness of “the talk,” Hyundai holds your attention – without ever showing its product until 45 seconds in. A risky move but it paid off. Used as a “vehicle” (forgive the pun) to introduce its new Shopper Assurance program, the ad ends with a ride to the top of experiences where it’s all classical music, blue skies, feng shui, a top-of-the-line Hyundai SUV and some well-delivered messaging served with the promise that “it’s car shopping made better.”  Watch Hyundai’s “The Elevator”

Do you have a personal fave from Super Bowl Sunday?  We want to hear about it!

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Award-Winning Digital Marketing Agency Rounds Out Design Team with Seasoned Industry Veteran Who Has Led Campaigns for Coca-Cola, Chick-Fil-A, The Home Depot, MetLife, Porsche and UNICEF.

 Atlanta, September 10, 2018 (Press Release) – Jim Balke has joined the design team at Woodall Creative Group (WCG). A graduate of the Art Institute of Atlanta, Balke has served such recognizable brands as Coca-Cola®, Chick-fil-A®, The Home Depot®, MetLife®, Porsche® and UNICEF®. In his new role as Lead Designer at WCG, he will be implementing design trends and strategy throughout the full suite of marketing services WCG offers to its clients.

“There is a rare culture of mutual respect and dedication to the clients here,” said Balke. “I find myself among like-minded design strategists who love what they do. Accustomed to giving 200% to my clients, I value the fact that WCG really connects with the small businesses and brands it serves through a personalized, service-oriented, above and beyond approach.”

Balke defines his foundational career strength as an artistic approach to design. His love of typography has been honed into a true forte that has been used with great success for a wide variety of clients and projects. Included among his career highlights to date are his role as a two-time winner of the Peachtree Road Race T-Shirt Design, five-time winner of the Graphic Design USA Award, and his work with both UNICEF and Chick-fil-A.

“The addition of Jim to our award-winning team further solidifies our position as one of Atlanta’s most exciting digital marketing agencies and reaffirms our dedication to serving our clients in the best possible way,” said Tracy Woodall, Founder and President of Woodall Creative Group. “In addition to his incredible talent as a consummate artist, Jim is a seasoned marketing veteran with more than 25 years agency experience – ten of those years spent in senior-level management. In just the short time that he has been a member of the team at Woodall Creative Group, Jim has already proven himself to be a real asset – not just for his artistry, but also for his ideas. He works beautifully with the rest of the creative team – as we fuel one another to reach even higher levels of excellence in the work we produce for our clients.”

Born and raised in Milwaukee, Wisconsin, Balke eventually migrated south to the foothills of North Carolina before moving further south to Georgia to attend classes at the Art Institute of Atlanta. Today, he lives in Lilburn with his wife Cathy and their two children, Bryce and Grace. Three cats, one dog and a bird round out the Balke family.

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallcreative.com.

Atlanta Marketing Agency Recognized with One Gold and Two Silver Communicator Awards

Atlanta, June 12, 2018 (Press Release) – The Winners of the 24th Annual Communicator Awards have been announced by the Academy of Interactive and Visual Arts (AIVA) and Atlanta-based marketing agency, Woodall Creative Group, is honored to be among them. With entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.

“We are extremely proud to recognize the work received for the 24th Annual Communicator Awards,” stated Derek Howard, director of the AIVA in a recent Communicator Award press release. “This year’s class of entries embodies the ever-evolving marketing and communications industry. On behalf the Academy members, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

The Communicator Awards are judged and overseen by AIVA, a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: PureMatter, Condè Nast, Disney, Republica, Sesame Workshop, MTV, Starbucks, Time Inc., Tribal DDB, Yahoo!, and many others.

All told, Woodall Creative Group received three Communicator Awards this year:

  • 2018 Communicator Excellence Award (GOLD): Summer Camp Campaign for Kids ’R’ Kids Learning Academies; Category – Business to Consumer for Integrated Campaign. VIEW AWARD-WINNING VIDEO AND CAMPAIGN MATERIALS!
  • 2018 Communicator Distinction Award (SILVER): Internal Teacher Training Video for Kids ‘R’ Kids Learning Academies; Category – Education for Online Video.
  • 2018 Communicator Distinction Award (SILVER): AMA Marketing Brochure; Category – General Business to Business for Brochure.  VIEW

“The entire team is thrilled to have been recognized once again by the Academy of Interactive and Visual Arts for our work,” said Tracy Woodall, Founder and President of Woodall Creative Group. “I’m particularly proud of the fact that one of the campaigns honored was for a new client – AMA Consultants, and the other two were for our client of nearly 25 years – Kids ‘R’ Kids Learning Academies. We strive to bring the same levels of talent, professionalism and marketing expertise to every client with which we partner. These awards serve as proof that we’re accomplishing what we set out to do.”

Woodall Creative Group serves a wide variety of clients from a broad array of industries. Organizations and companies seeking a creative partner to aid them with brand development, strategic design and digital innovation are encouraged to contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallcreative.com.

About Woodall Creative Group: With twenty-seven years and several International Davey Awards to its credit, Woodall Creative Group excels at combining artistry with strategy, regularly implementing imaginative corporate branding campaigns and designing top-quality collateral materials such logos, brochures, marketing materials, social media branding, and packaging – among others. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Naturally Fresh, My Friend’s Place and Carino’s Italian Grill, just to name a few. Additional services available at Woodall Creative Group include website development and design, advertising, marketing, social media management, public relations, promotional products and more. To learn more, please visit www.woodallcreative.com.

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information.

The Importance of Consistency and Multiple Touchpoints in Marketing

Rolling out an effective marketing plan is not unlike planting season on a farm. If executed properly, you’ll get to reap the rewards later for all of the preparation and promoting you do today. Just like at a farm, you till the soil, sow your seeds, keep watch to ensure growth and prepare for the harvest.

Dr. Jeffrey Lant – professor, author of more than 60 books and internationally renowned expert on the subjects of marketing, business development, copywriting and more – put forth the “Rule of Seven” marketing principle decades ago. The principle dictates that it takes an average of seven touchpoints before a customer remembers your brand message and feels compelled to act.  That’s a lot of marketing seeds to plant. While the advent of the internet and social media has served to speed up the process considerably from the original 18-month period for the Rule of Seven to take root, there are a number of things to take into consideration when planting those seeds…

Tilling the Soil: When planning your marketing campaign, make an effort to really stir things up. Do your research to see if there’s an audience segment you may have missed with prior campaigns who might be the next great thing for your brand. Also, dig DEEP to come up with a marketing campaign that will really grab your intended audience’s attention. Phone it in, and that will not only come through in your less-than-stellar messaging – but also in customer’s response.

“In a crowded marketplace, you want your message to stand out,” said Tracy Woodall, founder of Metro Atlanta-based Woodall Creative Group. “Be sure to outline all of the differentiators that set your company apart from the competition – everything that makes you ‘special.’ Stay true to the look and feel of previous campaigns for brand consistency, unless it’s time for a complete company rebrand – which is an excellent way to really shake things up and attract members from a new, previously underserved market.

Sowing the Seeds: Once you have a fairly clear plan in place, it’s time to start sowing the seeds through the design of your campaign and identification of the various modes of delivery you will use to reach your audience. Rather than planting just ONE kind of seed, use a variety of means to get your message out there. Think of the rows in your garden as streams of communication: website, digital marketing, e-mail marketing, social media, direct mail, print ads, TV commercials, radio ads, billboards, promotional items, experiential marketing and MORE. Because today’s marketplace is so crowded and noisy, multiple touchpoints are the key to success. Don’t merely select one avenue at one time – it will be the marketing equivalent of shouting into the wind. After you’ve identified the best modes of delivery, start creating designs to fit.

“If design is not your strength, consider outsourcing to an agency,” shared Woodall. “You may be highly skilled at identifying your audience, brainstorming ideas and media buying, but if you’re lacking in the design department – your entire campaign will suffer. To compound matters, you may even be compromising your company’s brand image. Professionally designed digital and print pieces can have a completely opposite effect, propelling your brand in a positive direction in the eyes of your audience.”

Keep Watch to Ensure Growth: Once you launch your campaign, don’t take your eye off the ball. Track results and make adjustments when necessary. If you notice that your digital efforts are really taking off, whereas your print campaign might be falling short – you may want to reallocate any remaining budget to the digital side for continued traction.

“Many companies miss this step,” said Woodall. “They send their campaign out into the world, then watch their sales results to measure its success. There are a variety of ways to track results and measure success – not merely by watching one’s bottom line. “

Prepare for the Harvest: Another often overlooked step many companies miss is to communicate the upcoming campaign to its employees. It’s SO IMPORTANT to share your marketing direction with the folks in the trenches.

“An internal campaign rollout is a great way to get team members excited and to encourage them to reinforce that same messaging to customers,” suggests Woodall. “Try to practice patience. The results won’t always be immediate. However, if your marketing campaign is truly successful, your employees will be better prepared for a bountiful harvest of happy customers. Not to mention the fact that your product or service had better live up to the hype, or that new customer you just worked so hard to earn might not return in the future.”

Begin Planning for Next Year’s Planting Season:  Once your campaign has hit the market and you’ve begun to reap the rewards of your hard work, it’s not time to rest on your laurels. It’s time to start projecting and laying the groundwork for NEXT YEAR’S marketing campaign.

“Take a look at your tracking to assess what worked and what didn’t,” said Woodall. “If everything worked, pat yourself on the back and determine what had the strongest impact on your campaign’s success: mode of delivery, audience identification, the message itself or a combination of all of the above. If some elements were stronger than others, start considering ways to make the weaker elements stronger the next go-around for even BETTER results next year.”

Woodall Creative Group is a trusted resource for marketing managers and company leaders throughout the Southeast seeking a creative partner to share their company’s unique brand story with the world. If you need help planning for a harvest of your own, contact the team at Woodall Creative Group at 706-658-0244, info@woodallcreative.com or via our convenient online contact form. To learn more about what we do and sneak a peek inside our extensive portfolio, visit www.woodallcreative.com.

Atlanta Agency Honored for Kids ‘R’ Kids Learning Academies® Marketing Campaign

Atlanta, January 9, 2018 – The Winners of the 12th Annual W3 Awards have been announced by the Academy of Interactive and Visual Arts and Atlanta-based marketing agency, Woodall Creative Group, is honored to be among them. Receiving over 5,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide.

“The creativity and quality of this season’s entries raised the bar once again. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity across the world.” said Derek Howard, the director of the AIVA. “On behalf of the over 750 members of The Academy of Interactive and Visual Arts, we applaud the talents and dedication our winners showcased and commend all of this year’s entrants for their commitment to furthering the quality of the content we view online.”

Woodall Creative Group’s award-winning entry – which was recognized with a Silver W3 Award – was a comprehensive marketing campaign created on behalf of Kids ‘R’ Kids Learning Academies® to promote school enrollment. Established in 1985 and headquartered in Duluth, Kids ‘R’ Kids Learning Academies is a national early education and childcare franchise that boasts over 160 locations all across the United States. Each academy provides a secure, nurturing, and educational environment for children between the ages of 6 weeks and 12 years.

“Collaborating with the corporate team at Kids ‘R’ Kids is always a joy,” explained Tracy Woodall, President of Woodall Creative Group. “They understand the early education industry like no other and are passionate about what they do. Their marketing department places an emphasis on not only growing the brand nationwide, but also ensuring that enrollment remains high at the local level. Having worked with them for nearly 25 years, our agency has a deep understanding of not only their core strengths and differentiators, but also of their target audience. The award-winning campaign was titled “We ‘R’ Ready” and included a video, social media graphics, banner ads, postcards, flyers, print ads, incentive coupons and more – all of which could be customized for each school. The messaging on a whole spoke directly to the parent – communicating the fact that they might not always be ready to see their kids grow up and head off to school, but their children and the staff at Kids ‘R’ Kids Learning Academies are always ready for a fun, highly educational experience.”

Click here to view Campaign

Woodall Creative Group serves a wide variety of clients from a broad array of industries. Organizations and companies seeking a creative partner to aid them with brand development, strategic design and digital innovation are encouraged to contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallcreative.com.

View Video below:

 

Jeffrey Love (Creative Director) and Tracy Woodall (President)

About Woodall Creative Group: With twenty-seven years and several International Davey Awards to its credit, Woodall Creative Group excels at combining artistry with strategy, regularly implementing imaginative corporate branding campaigns and designing top-quality collateral materials such logos, brochures, marketing materials, social media branding, and packaging – among others. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Naturally Fresh, My Friend’s Place, Tri-State Tire and Carino’s Italian Grill, just to name a few. Additional services available at Woodall Creative Group include website development and design, advertising, marketing, social media management, public relations, promotional products and more. To learn more, please visit www.woodallcreative.com.

About The W3 Awards: The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. For more information about the W³ Awards, please visit www.w3award.com.