Tag Archive for: Marketing Agency

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Woodall Creative Group Named Agency of Record for SmartBubblegum.com

Award-winning digital marketing agency led complete rebrand of educational App company devoted to helping young learners “Play More. Get Smarter.”

With more than a quarter century in the marketing industry and dozens of awards to its credit – many of which are for campaigns for child and family-focused companies, Woodall Creative Group (WCG) announced today that it has been named Agency of Record for SmartBubblegum.com. Formerly known as ABC Apps and driven by a goal to have a positive impact on world literacy, SmartBubblegum.com has its sights set on being the go-to resource for parents, grandparents, teachers and students seeking educational apps, websites, books, games, videos, test prep, advice and more to enhance the scholastic experience and engage the user. Unbiased and impartial, their team of education specialists, teachers, parent reviewers and kid testers seek out the best digital assets to fill learning gaps, so parents don’t have to.

Under its former name, as the company’s scope began to grow beyond apps, the decision was made for a complete overhaul of the brand. Woodall Creative Group led the recently debuted rebrand, including the new name “SmartBubblegum.com,” logo, website, video marketing campaign, social media marketing campaign, digital advertising, email marketing and more.

“At Woodall Creative Group, we align best with companies who seek to have a positive impact in the world,” said Tracy Woodall, President of Woodall Creative Group. “Their passion for their work fuels our creativity and serves as a powerful foundation for a branding campaign. Both teams are extremely excited about the new direction for the company under their new name, website and brand messaging. We look forward to continuing to partner with them far into the future as they inspire and impact kids.”

Rather than trying to find a needle in the haystack and downloading ineffective apps along the way, parents, grandparents and teachers can save time and money by partnering with SmartBubblegum.com – which is a membership-based program. Its expansive catalogue of award-winning tools paired with a proprietary indexing system helps parents build their child’s Learning Bubble, customized to fulfill their child’s specific needs. This resource can evolve as their child grows and their needs change – all the way from infancy to high school.

“We had vetted a dozen marketing companies to help us become a known entity,” said Bob Twaalfhoven, Founder and President of SmartBubblegum.com. “My team and I were drawn to Woodall Creative Group for their depth of experience with all the aspects of marketing including branding and website design. We also really liked the fact that they were so familiar with our target audience through their work with other educational and child-focused companies. It has been an extremely rewarding experience. Their approach is very inspiring. They took us from a bland image and company name to what we believe will quickly become a memorable brand.”

 Much like its new role as Agency of Record for SmartBubblegum.com, Woodall Creative Group has earned trusted partnerships with brands in a wide variety of industries, from local businesses to large global corporations. While it excels at branding, Woodall’s long list of services include marketing strategy, content creation, digital marketing, video production, campaign design, website innovation, social media analytics and more. Unlike a run-of-the-mill advertising agency, Woodall Creative Group offers an immersive experience founded in the proprietary GrowthMAP ProcessTM to solidify their clients’ vision, showcase their advantages, generate growth, and ultimately make an impact. Companies that wish to start a dialogue with Tracy Woodall and her team are encouraged to visit www.woodallcreative.com or call (706) 658-0244.

 

About Woodall Creative Group: With nearly three decades of award-winning strategic marketing to its credit, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Rytech Water Damage Restoration, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering, Tucker Door & Trim, and ProMaterials Direct. WCG will make sure your project gets the full creative attention that ensures success! To learn more about Woodall Creative Group and its portfolio of services, interested parties are invited to visit www.woodallcreative.com.

Why Your Social Media Presence Should Never Take a Vacation

The key to success in social media marketing is CONSISTENCY – particularly for any company that puts a lot of stock in its social media presence!  Strive for consistency in your company’s brand image, consistency in your messaging (which should always sound as though it is coming from the same centralized figure/being/collective group), consistency of response times and – most importantly – consistency in the number of posts you share with your audience each week. While the statistics may vary with regard to timing and frequency, once your company has found its sweet spot (which often varies by industry and region) – STICK TO IT! In other words, YOU may take a vacation, but your social media presence should NOT. You’ve fought long and hard to build up a following on social media, it would be a shame to lose touch with your core audience – even for a week – only to potentially face weeks of fighting to get in front of them again. That valuable time lost when your competition might have gotten the upper hand! Fortunately for all of us who yearn to put our toes in the sand or ski the slopes from time to time, there are some really great options that mean your social media presence will never have to skip a beat. To save you some time and research, Woodall Creative Group has compiled a number of those options for you here:

  1. Look to Your Creative Partner:  If you already collaborate with an agency on the design of your social media graphics and/or messaging, you may want to look to them to “housesit” your social media accounts while you’re away. You might be pleasantly surprised by the results and may even want to consider making that a permanent gig for them – allowing you the freedom to focus on other more pressing aspects of your job. If they’re really good at what they do (like the award-winning creative team at Woodall Creative Group), they’ll be able to study your posts from the past, discover what resonates most with your core audience, channel the brand image you’ve worked so hard to build and maybe even try a few new tricks to grow and engage your audience. Having a strong social media partner that can get results is worth its weight in gold.
  2. Tap a Social Media Savvy Member of Your Team:  Not that we’re ever ones to stereotype, but millennials are typically social media savvy and may prove a great resource for when you’re going to be out of the office on vacation. However, you don’t want to run the risk of a potential “house party” while you’re away – possibly alienating your core audience with some inconsistent messaging and/or graphics that doesn’t quite jive your brand image. Assign your most reliable team member who ALSO knows their way around your social media channels to pull together 5 to 7 days of messaging and accompanying images PRIOR to your departure for your approval. Once approved, they can stick to the agreed upon plan and post every day that you’re away, giving you the peace of mind you deserve to enjoy your vacation. If they do a good job, you know you can rely on them again during your NEXT vacation.
  3. Build a Social Media Calendar and Automate:  In the event that you manage more than one social media channel and you have yet to discover the joys of automation, be prepared to have your mind blown! In #2 of this list, we suggested you have your social media savvy team member pull together 5 to 7 days of messaging. In the event that you DON’T have a social media savvy and reliable team member to whom you can turn (or you just prefer to do things yourself), YOU can be the one to plan ahead, pull together a social media calendar of 5 to 7 days of messaging (or however long you plan to be gone) and upload/schedule those messages through an automation tool such as HootSuite, Sprout Social or Loomly. Not only will they allow you the freedom to pre-schedule your posts, but they will also allow you to post content to multiple social media platforms. While this may mean more work for you in the days leading up to your vacation, at least it assures you a stress-free, well-deserved break from the office once that glorious time arrives. Best of all, many of these automation tools offer free trial periods. You can try several to see which proves the best fit for you and your needs. You may find one that you love SO MUCH that you continue to use it after your vacation – cutting your posting time dramatically and providing you with valuable insights.

Now that you know the reasons WHY you can’t let your social media presence lapse – even for a week – AND three potential ways to cover your social media responsibilities while you’re away, Woodall Creative Group wishes you a peaceful and relaxing vacation! Bon Voyage!!!

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To learn more about Woodall Creative Group and the many ways we can help your company promote its unique brand – both in print and in the digital space – we invite you to visit us online at www.woodallc.wpengine.com.