Tag Archive for: Jeffrey Love

Award-Winning Digital Marketing Agency Brings Home a Silver Davey Award for Back 2 School Campaign Created on Behalf of Kids ‘R’ Kids Learning Academies.

Full enrollment rosters at Kids ‘R’ Kids Learning Academies are one indication of how well the early childhood education company’s Back 2 School campaign was received by families with young children. Another key indicator – particularly for the agency that created the campaign –  is a recognition by industry experts. Atlanta-based Woodall Creative Group has been honored with a 2019 Silver Davey Award for its Business-to-Consumer Integrated Campaign to promote Back 2 School at Kids ‘R’ Kids Learning Academies everywhere. This marks the second year in a row that Woodall Creative Group received a Davey Award for campaigns created on behalf of Kids ‘R’ Kids Learning Academies.

“We love trophies and are very honored to add another Davey to our growing collection,” said Jeffrey Love, Creative Director for Woodall Creative Group. “As wonderful as it is to be recognized for our creativity and originality, the real rewards come from knowing our campaign truly WORKED. Measuring became a very important element of this campaign, and we were thrilled with what we learned from the metrics gathered. They will certainly help shape future campaigns. We really delved deeply into the overall strategy of this campaign, and social media was at the heart of it all. It’s also very rewarding to have a wonderful partner in Kids ‘R’ Kids Learning Academies. They are passionate about serving the families in the communities surrounding their schools and maintaining their standing as being the Smart Choice for a Smarter Child. That passion is positively contagious and helps fuel our creative team’s ingenuity.”

In addition to the Davey Awards it won on behalf of campaigns designed for Kids ‘R’ Kids Learning Academies in 2018 and 2019 (and two more in 2015), Woodall Creative Group has a number of other Davey’s in its trophy case recognizing campaigns created for Tristate Tire, Naturally Fresh, Stronghaven, Chestnut Mountain Church, e-Transform and Tradewinds. Woodall Creative Group has also been honored with a number of W3 Awards and Telly Awards – among them a highly coveted Gold for the “Smart Choice, Smarter Child” campaign and a “Best In Show” for a School-Age Brochure to promote Kids ‘R’ Kids’ After School Program.

This year marked the 15th Annual Davey Awards, which is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Condé Nast, Disney, GE, Johns Hopkins Medicine, Microsoft, Tinder, MTV, Sesame Workshops, Yahoo!, and many others.

“We are proud to once again showcase the outstanding work that comes from small shops across the globe. The Davey Awards recognize those who utilize flawless execution, groundbreaking technology, and a fresh approach to the thought process to produce top-tier content” noted Derek Howard, Executive Director of the AIVA. He added “On behalf of the Daveys and the Academy, we want to applaud this year’s entrants for their dedication and commitment to their craft. We offer our congratulations once again to those selected as winners as they truly embody the spirit of the award.”                

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).  

About The Davey Awards: The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do each year. The annual International Davey Awards honors the achievements of the “Creative Davids”, who derive their strength from big ideas rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller agencies as they compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.

Metro Atlanta Digital Marketing Agency Recognized for Trio of Campaigns Created on Behalf of Kids ‘R’ Kids Learning Academies.

The winners of the 25th Annual Communicator Awards were officially announced by the Academy of Interactive and Visual Arts. With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.  2019 winners who received Communicator Awards include ESPN Films, Forbes Media, PepsiCo, WWE, and Metro Atlanta’s own Woodall Creative Group. Recognized with three Awards of Distinction for work created on behalf of its long-term client – Kids ‘R’ Kids Learning Academies – the digital marketing agency shows no signs of slowing. It’s already at work on its newest round of award-worthy work for the early childhood education provider with a national presence. 

“Winning ONE Communicator Award is a big accomplishment – but earning three tells a story of our capability to develop captivating campaigns,” said Jeffrey Love, Creative Director for Woodall Creative Group.  “While each award served a slightly different purpose, the collective talent between our creative team and the marketing department at KRK worked together to hammer-out details that targets the market effectively.  Developing new ways to reach the parents and excite them about their child’s potential is the goal! We have to let the parents know they are not alone in the decisions they face with their young children.  Through the course of our 20+ year relationship with KRK, we have accomplished impressive results, and we will continue to do so.””

The three campaigns recognized with a Communicator Award of Distinction include:

  • Camp Kaleidoscope 360 – a fully integrated business-to-consumer campaign designed to promote Kids ‘R’ Kids’ 2019 Summer Camp through online video, comprehensive social media campaign, digital banner ads, posters, counter cards, direct mail, logo and more. CLICK HERE to View the Full Campaign.
  • Child’s Best Interests at Heart – a fully integrated business-to-consumer campaign designed to promote Kids ‘R’ Kids’ Infant, Toddler and Preschool Programs.  Various marketing elements included online video, social media graphics, banner ads, flip book, brochures, postcards, flyers, print ads, incentive coupons and more. CLICK HERE to View the Full Campaign.
  • School-Age Program – a fully integrated business-to-consumer campaign designed to promote Kids ‘R’ Kids’ After School Program for school age children. A full color 8.5″ x 6″ multi-page brochure set the theme through positive messaging and doodle art. That theme was also expanded to include a multitude of support and campaign materials such as posters, digital media, stickers, incentive coupons and more. CLICK HERE to View the Full Campaign.

“We are extremely proud to recognize the work received in the 25th Annual Communicator Awards. This class of entries we received this season embody the ever-evolving marketing and communications industry” noted Derek Howard, director of the AIVA. “On behalf of the Academy, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

In addition to its three newest Communicator Awards, Woodall Creative Group has been recognized with two W3 Awards, two Davey Awards and – most recently – a highly coveted Telly Award over the course of just eight months.

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).  

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: PureMatter, Condè Nast, Disney, Republica, Tinder, MTV, Starbucks, Fast Company, Tribal DDB, Yahoo!, and many others. Please visit www.aiva.org or www.communicatorawards.com for more information.

Metro Atlanta Digital Marketing Agency Recognized with a Bronze Telly for Summer Camp Social Media Video Created on Behalf of Kids ‘R’ Kids Learning Academies.

Marking its 40th anniversary as the world’s largest honor for video and television content across all screens, The Telly Awards announced this year’s winners in late May. Metro Atlanta’s Woodall Creative Group was proud to be included among them, alongside such well-known brands as CNN, DC Entertainment, Netflix, CBS Interactive, ESPN and PBS. This year, the award-winning digital marketing agency was recognized with a Bronze Telly for its Kaleidoscope 360 Summer Camp Video – produced on behalf of long-term client, Kids ‘R’ Kids Learning Academies. This award marks the second Telly Award in Woodall Creative Group’s history, as well as the agency’s eighth national accolade in as many months.

“What’s great about receiving the news of winning is that this campaign’s subject is currently underway at Kids ‘R’ Kids Learning Academies all over the U.S.,” said Jeffrey Love, Creative Director for Woodall Creative Group. “Kaleidoscope 360 has been promoted online and in schools since the beginning of the year and now the schools are filled with campers experiencing all of the fun!  That is the result of countless sessions between our team and the Marketing and Curriculum teams at KRK. We’ve worked with this client for more than two decades, and every campaign brings new challenges that we successfully overcome.  Kids ‘R’ Kids is experiencing a positive reaction from campers, their families and franchise owners. It’s very rewarding to know that what we’re creating makes an impact.”

CLICK HERE TO SEE THE AWARD-WINNING VIDEO!

Founded in 1979, the Telly Awards honors video and television made for all screens and is judged by The Telly Award Judging Council; a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerging technology.

In addition to the winning Social Media Video, Woodall Creative Group created a fully integrated campaign to promote Kaleidoscope 360 for Kids ‘R’ Kids Learning Academies that included Summer Camp Logo Design, Weekly Theme Logo Designs, Print Materials like In-School Posters and Counter Cards, a comprehensive Social Media Campaign and Digital Banner Ads. As well as the Telly Award, Woodall Creative Group has been recognized with two Silver W3 Awards, two Davey Awards and – most recently – three Communicator Awards over the course of just eight months, all from the highly respected Academy of Interactive and Visual Arts (AIVA).

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).  

About The Telly Awards: The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, StudioDaily, Stash Magazine, Storyhunter, ProductionHub, VR/AR Association, The Wrap and Digiday.


Award-Winning Digital Marketing Agency Brings Home Several W3 and Davey Awards for Campaigns Created on Behalf of Kids ‘R’ Kids Learning Academies.

On the cusp of the release of the 2019 back-to-school campaign on behalf of its long-term client – Kids ‘R’ Kids Learning Academies, Atlanta-based Woodall Creative Group is proud to announce that they were recently honored with W3 Awards from the Academy of Interactive and Visual Arts (AIVA) for last year’s fall enrollment campaign. The award-winning, full-service marketing agency was recognized with two Silver W3 Awards – one for a social media campaign and the other for a video campaign created to support the 2018 “Kids ‘R Growing” fall enrollment program. WCG was also the recipient of two Davey Awards – including a Best in Show for a brochure to promote the Kids ‘R’ Kids School Age Program and a Silver Award for the overall Business-to-Consumer School Age Program integrated campaign.

“It’s always so much fun to work on projects with a client that not only loves what they do but can still get excited about it after more than 30 years,” said Tracy Woodall, President of Woodall Creative Group. “That excitement is not only contagious, but it comes through in the marketing campaigns we create with them. Every project we undertake with the team at Kids ‘R’ Kids is a true collaboration – as it has been for the last 25 years that we’ve been proud to work with this industry leader and watch them grow in their vision, scope and reach throughout the United States. We mean it when we say these awards are just as much theirs as they are ours. On behalf of Woodall Creative Group and Kids ‘R’ Kids International, we are once again honored by these prestigious recognitions from the Academy of Interactive and Visual Arts.”

Both the Davey Awards and the W3 Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms and companies worldwide, while the W3 Awards focuses primarily on the digital experience by honoring outstanding websites, web marketing, web video, mobile sites/apps & social content created by some of the best interactive agencies, designers, and creators on the planet.

Woodall Creative Group has been recognized with several W3 and Davey Awards in recent years, including a highly coveted Gold for the “Smart Choice, Smarter Child” campaign the agency created on behalf of Kids ‘R’ Kids Learning Academies. Established in 1985 and headquartered in Duluth, Kids ‘R’ Kids is a national early education and childcare franchise that boasts over 170 locations all across the United States. Each academy provides a secure, nurturing, and educational environment for children between the ages of 6 weeks and 12 years.

“Big wins like these only serve to fuel our creativity,” said Jeffrey Love, Creative Director for Woodall Creative Group. “Award or not, our team is always pushing to outdo last year’s campaign. We might take a moment to pat ourselves on the back, but then we’re back to asking the question ‘how can we do it better?’ I’m confident that our 2019 Fall Enrollment Campaign is already shaping up to be even better than last year. This year’s campaign relies heavily on innovation with engaging elements of social media marketing, video marketing and more for a fully integrated program that we believe will really get people talking and – most importantly – considering Kids ‘R’ Kids as one of the best options to meet their children’s early education and after school programming needs.”

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).

About The W3 Awards: The W³ Awards honors creative excellence on the Web and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. For more information about the W³ Awards, please visit www.w3award.com.

About The Davey Awards: The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do each year. The annual International Davey Awards honors the achievements of the “Creative Davids”, who derive their strength from big ideas rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller agencies as they compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information. ist T