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Educational apps company - Smart Bubblegum

Atlanta-Based Branding Agency Heralded for Integrated Brand Campaign on Behalf of Educational App Company Devoted Helping Young Learners “Play More. Get Smarter.”

Atlanta, August 19, 2021 – Taking an established brand and completely transforming its image to better fit a forward-looking vision and the changing needs of a customer base is just one of the services offered by Atlanta-based branding agency, Woodall Creative Group (WCG). In 2020, it did just that for a company named ABC Apps – transforming it to Smart Bubblegum through an integrated branding campaign that included the premier of a new logo and launch of a new website, supported by a video marketing campaign, social media campaign, digital advertising, email marketing and more. In addition to a successful launch that has led to the promising growth of the educational apps company in the year since the rebrand, Woodall Creative Group’s work caught the eye of the Academy of Interactive and Visual Arts (AIVA). The AIVA recognized WCG with two Communicator Awards of Excellence – top honors from the assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Selected from more than 6,000 entries, included among WCG’s recognitions were the Communicator Award of Excellence for an Integrated Branding Campaign and the Communicator Award of Excellence for an Integrated Business-to-Consumer Campaign.

“We are honored to have our work once again recognized by the Academy of Interactive and Visual Arts and look forward to adding two more Communicator Awards to our trophy case,” said Tracy Woodall, President of Woodall Creative Group. “Branding is our agency’s sweet spot, and this was such a fun campaign for our creative team to tackle – led by our talented and innovative Creative Director, Jim Balke. We were fueled by the passion the leadership team at ABC Apps demonstrated for their work – that sense of purpose is a powerful foundation for any branding campaign. Given our expertise in working with child and family-related products and services, we were an ideal creative partner to guide them through the rebranding process. We have since become their Agency of Record and look forward to having front row seats to their continued success as a leader in education.”

Driven by a goal to have a positive impact on world literacy, Smart Bubblegum has its sights set on being the go-to resource for parents, grandparents, teachers and students seeking educational apps, websites, books, games, videos, test prep, advice and more to enhance the scholastic experience and engage the user. Rather than trying to find a needle in the haystack and downloading ineffective apps along the way, parents, grandparents and teachers can save time and money by partnering with Smart Bubblegum – which is a membership-based program. Its expansive catalogue of award-winning tools paired with a proprietary indexing system helps parents build their child’s Learning Bubble, customized to fulfill their child’s specific needs. This resource can evolve as their child grows and their needs change – all the way from infancy to high school.

“My team and I were drawn to Woodall Creative Group for their depth of experience with all the aspects of marketing including branding and website design,” said Bob Twaalfhoven, Founder and President of SmartBubblegum.com. “We also really liked the fact that they were so familiar with our target audience through their work with other educational and child-focused companies. It has been an extremely rewarding experience. They took us from a bland image and company name to what we believe will quickly become a memorable brand.”

In addition to Smart Bubblegum, Woodall Creative Group has earned trusted partnerships with brands in a wide variety of industries, from local businesses to large global corporations. While it excels at branding, Woodall’s long list of services include marketing strategy, content creation, digital marketing, video production, campaign design, website innovation, social media analytics and more. Unlike a traditional advertising agency, Woodall Creative Group offers an immersive experience founded in its proprietary GrowthMap ProcessTM to solidify their clients’ vision, showcase their advantages, generate growth, and ultimately make an impact. Companies that wish to start a dialogue with Tracy Woodall and her award-winning team are encouraged to visit www.woodallcreative.com or call (706) 658-0244.

About Woodall Creative Group: With nearly three decades of award-winning strategic marketing to its credit, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Rytech Water Damage Restoration, MyGeorgia Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering, Tucker Door & Trim, and ProMaterials Direct. WCG will make sure your project gets the full creative attention that ensures success! To learn more about Woodall Creative Group and its portfolio of services, interested parties are invited to visit www.woodallcreative.com.

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.

The Communicator Awards are judged and curated by the Academy of Interactive and Visual Arts (AIVA). The AIVA is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including GE Digital, Spotify, Condè Nast, Disney, Republica, Majestyk, Fast Company, Upstatement, and many others. See aiva.org for more information.

Award-Winning Digital Marketing Agency Rounds Out Design Team with Seasoned Industry Veteran Who Has Led Campaigns for Coca-Cola, Chick-Fil-A, The Home Depot, MetLife, Porsche and UNICEF.

 Atlanta, September 10, 2018 (Press Release) – Jim Balke has joined the design team at Woodall Creative Group (WCG). A graduate of the Art Institute of Atlanta, Balke has served such recognizable brands as Coca-Cola®, Chick-fil-A®, The Home Depot®, MetLife®, Porsche® and UNICEF®. In his new role as Lead Designer at WCG, he will be implementing design trends and strategy throughout the full suite of marketing services WCG offers to its clients.

“There is a rare culture of mutual respect and dedication to the clients here,” said Balke. “I find myself among like-minded design strategists who love what they do. Accustomed to giving 200% to my clients, I value the fact that WCG really connects with the small businesses and brands it serves through a personalized, service-oriented, above and beyond approach.”

Balke defines his foundational career strength as an artistic approach to design. His love of typography has been honed into a true forte that has been used with great success for a wide variety of clients and projects. Included among his career highlights to date are his role as a two-time winner of the Peachtree Road Race T-Shirt Design, five-time winner of the Graphic Design USA Award, and his work with both UNICEF and Chick-fil-A.

“The addition of Jim to our award-winning team further solidifies our position as one of Atlanta’s most exciting digital marketing agencies and reaffirms our dedication to serving our clients in the best possible way,” said Tracy Woodall, Founder and President of Woodall Creative Group. “In addition to his incredible talent as a consummate artist, Jim is a seasoned marketing veteran with more than 25 years agency experience – ten of those years spent in senior-level management. In just the short time that he has been a member of the team at Woodall Creative Group, Jim has already proven himself to be a real asset – not just for his artistry, but also for his ideas. He works beautifully with the rest of the creative team – as we fuel one another to reach even higher levels of excellence in the work we produce for our clients.”

Born and raised in Milwaukee, Wisconsin, Balke eventually migrated south to the foothills of North Carolina before moving further south to Georgia to attend classes at the Art Institute of Atlanta. Today, he lives in Lilburn with his wife Cathy and their two children, Bryce and Grace. Three cats, one dog and a bird round out the Balke family.

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

Atlanta Agency Honored for Kids ‘R’ Kids Learning Academies® Marketing Campaign.

The Winners of the 12th Annual W3 Awards have been announced by the Academy of Interactive and Visual Arts and Atlanta-based marketing agency, Woodall Creative Group, is honored to be among them. Receiving over 5,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide.

“The creativity and quality of this season’s entries raised the bar once again. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity across the world.” said Derek Howard, the director of the AIVA. “On behalf of the over 750 members of The Academy of Interactive and Visual Arts, we applaud the talents and dedication our winners showcased and commend all of this year’s entrants for their commitment to furthering the quality of the content we view online.”

Woodall Creative Group’s award-winning entry – which was recognized with a Silver W3 Award – was a comprehensive marketing campaign created on behalf of Kids ‘R’ Kids Learning Academies® to promote school enrollment. Established in 1985 and headquartered in Duluth, Kids ‘R’ Kids Learning Academies is a national early education and childcare franchise that boasts over 160 locations all across the United States. Each academy provides a secure, nurturing, and educational environment for children between the ages of 6 weeks and 12 years.

“Collaborating with the corporate team at Kids ‘R’ Kids is always a joy,” explained Tracy Woodall, President of Woodall Creative Group. “They understand the early education industry like no other and are passionate about what they do. Their marketing department places an emphasis on not only growing the brand nationwide, but also ensuring that enrollment remains high at the local level. Having worked with them for nearly 25 years, our agency has a deep understanding of not only their core strengths and differentiators, but also of their target audience. The award-winning campaign was titled “We ‘R’ Ready” and included a video, social media graphics, banner ads, postcards, flyers, print ads, incentive coupons and more – all of which could be customized for each school. The messaging on a whole spoke directly to the parent – communicating the fact that they might not always be ready to see their kids grow up and head off to school, but their children and the staff at Kids ‘R’ Kids Learning Academies are always ready for a fun, highly educational experience.”

Click here to view Campaign

Woodall Creative Group serves a wide variety of clients from a broad array of industries. Organizations and companies seeking a creative partner to aid them with brand development, strategic design and digital innovation are encouraged to contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

View Video below:

Jeffrey Love (Creative Director) and Tracy Woodall (President)

About Woodall Creative Group: With twenty-seven years and several International Davey Awards to its credit, Woodall Creative Group excels at combining artistry with strategy, regularly implementing imaginative corporate branding campaigns and designing top-quality collateral materials such logos, brochures, marketing materials, social media branding, and packaging – among others. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Naturally Fresh, My Friend’s Place, Tri-State Tire and Carino’s Italian Grill, just to name a few. Additional services available at Woodall Creative Group include website development and design, advertising, marketing, social media management, public relations, promotional products and more. To learn more, please visit www.woodallc.wpengine.com.

About The W3 Awards: The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. For more information about the W³ Awards, please visit www.w3award.com.