Tag Archive for: Communicator Awards

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Woodall Creative Group Honored with 2 Communicator Awards for Smart Bubblegum Rebrand

Educational apps company - Smart Bubblegum

Atlanta-Based Branding Agency Heralded for Integrated Brand Campaign on Behalf of Educational App Company Devoted Helping Young Learners “Play More. Get Smarter.”

Atlanta, August 19, 2021 – Taking an established brand and completely transforming its image to better fit a forward-looking vision and the changing needs of a customer base is just one of the services offered by Atlanta-based branding agency, Woodall Creative Group (WCG). In 2020, it did just that for a company named ABC Apps – transforming it to Smart Bubblegum through an integrated branding campaign that included the premier of a new logo and launch of a new website, supported by a video marketing campaign, social media campaign, digital advertising, email marketing and more. In addition to a successful launch that has led to the promising growth of the educational apps company in the year since the rebrand, Woodall Creative Group’s work caught the eye of the Academy of Interactive and Visual Arts (AIVA). The AIVA recognized WCG with two Communicator Awards of Excellence – top honors from the assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Selected from more than 6,000 entries, included among WCG’s recognitions were the Communicator Award of Excellence for an Integrated Branding Campaign and the Communicator Award of Excellence for an Integrated Business-to-Consumer Campaign.

“We are honored to have our work once again recognized by the Academy of Interactive and Visual Arts and look forward to adding two more Communicator Awards to our trophy case,” said Tracy Woodall, President of Woodall Creative Group. “Branding is our agency’s sweet spot, and this was such a fun campaign for our creative team to tackle – led by our talented and innovative Creative Director, Jim Balke. We were fueled by the passion the leadership team at ABC Apps demonstrated for their work – that sense of purpose is a powerful foundation for any branding campaign. Given our expertise in working with child and family-related products and services, we were an ideal creative partner to guide them through the rebranding process. We have since become their Agency of Record and look forward to having front row seats to their continued success as a leader in education.”

Driven by a goal to have a positive impact on world literacy, Smart Bubblegum has its sights set on being the go-to resource for parents, grandparents, teachers and students seeking educational apps, websites, books, games, videos, test prep, advice and more to enhance the scholastic experience and engage the user. Rather than trying to find a needle in the haystack and downloading ineffective apps along the way, parents, grandparents and teachers can save time and money by partnering with Smart Bubblegum – which is a membership-based program. Its expansive catalogue of award-winning tools paired with a proprietary indexing system helps parents build their child’s Learning Bubble, customized to fulfill their child’s specific needs. This resource can evolve as their child grows and their needs change – all the way from infancy to high school.

“My team and I were drawn to Woodall Creative Group for their depth of experience with all the aspects of marketing including branding and website design,” said Bob Twaalfhoven, Founder and President of SmartBubblegum.com. “We also really liked the fact that they were so familiar with our target audience through their work with other educational and child-focused companies. It has been an extremely rewarding experience. They took us from a bland image and company name to what we believe will quickly become a memorable brand.”

In addition to Smart Bubblegum, Woodall Creative Group has earned trusted partnerships with brands in a wide variety of industries, from local businesses to large global corporations. While it excels at branding, Woodall’s long list of services include marketing strategy, content creation, digital marketing, video production, campaign design, website innovation, social media analytics and more. Unlike a traditional advertising agency, Woodall Creative Group offers an immersive experience founded in its proprietary GrowthMap ProcessTM to solidify their clients’ vision, showcase their advantages, generate growth, and ultimately make an impact. Companies that wish to start a dialogue with Tracy Woodall and her award-winning team are encouraged to visit www.woodallcreative.com or call (706) 658-0244.

About Woodall Creative Group: With nearly three decades of award-winning strategic marketing to its credit, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Rytech Water Damage Restoration, MyGeorgia Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering, Tucker Door & Trim, and ProMaterials Direct. WCG will make sure your project gets the full creative attention that ensures success! To learn more about Woodall Creative Group and its portfolio of services, interested parties are invited to visit www.woodallcreative.com.

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.

The Communicator Awards are judged and curated by the Academy of Interactive and Visual Arts (AIVA). The AIVA is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including GE Digital, Spotify, Condè Nast, Disney, Republica, Majestyk, Fast Company, Upstatement, and many others. See aiva.org for more information.

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Woodall Creative Group Receives Three Trophies During 25th Annual Communicator Awards

Metro Atlanta Digital Marketing Agency Recognized for Trio of Campaigns Created on Behalf of Kids ‘R’ Kids Learning Academies.

The winners of the 25th Annual Communicator Awards were officially announced by the Academy of Interactive and Visual Arts. With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.  2019 winners who received Communicator Awards include ESPN Films, Forbes Media, PepsiCo, WWE, and Metro Atlanta’s own Woodall Creative Group. Recognized with three Awards of Distinction for work created on behalf of its long-term client – Kids ‘R’ Kids Learning Academies – the digital marketing agency shows no signs of slowing. It’s already at work on its newest round of award-worthy work for the early childhood education provider with a national presence. 

“Winning ONE Communicator Award is a big accomplishment – but earning three tells a story of our capability to develop captivating campaigns,” said Jeffrey Love, Creative Director for Woodall Creative Group.  “While each award served a slightly different purpose, the collective talent between our creative team and the marketing department at KRK worked together to hammer-out details that targets the market effectively.  Developing new ways to reach the parents and excite them about their child’s potential is the goal! We have to let the parents know they are not alone in the decisions they face with their young children.  Through the course of our 20+ year relationship with KRK, we have accomplished impressive results, and we will continue to do so.””

The three campaigns recognized with a Communicator Award of Distinction include:

  • Camp Kaleidoscope 360 – a fully integrated business-to-consumer campaign designed to promote Kids ‘R’ Kids’ 2019 Summer Camp through online video, comprehensive social media campaign, digital banner ads, posters, counter cards, direct mail, logo and more. CLICK HERE to View the Full Campaign.
  • Child’s Best Interests at Heart – a fully integrated business-to-consumer campaign designed to promote Kids ‘R’ Kids’ Infant, Toddler and Preschool Programs.  Various marketing elements included online video, social media graphics, banner ads, flip book, brochures, postcards, flyers, print ads, incentive coupons and more. CLICK HERE to View the Full Campaign.
  • School-Age Program – a fully integrated business-to-consumer campaign designed to promote Kids ‘R’ Kids’ After School Program for school age children. A full color 8.5″ x 6″ multi-page brochure set the theme through positive messaging and doodle art. That theme was also expanded to include a multitude of support and campaign materials such as posters, digital media, stickers, incentive coupons and more. CLICK HERE to View the Full Campaign.

“We are extremely proud to recognize the work received in the 25th Annual Communicator Awards. This class of entries we received this season embody the ever-evolving marketing and communications industry” noted Derek Howard, director of the AIVA. “On behalf of the Academy, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

In addition to its three newest Communicator Awards, Woodall Creative Group has been recognized with two W3 Awards, two Davey Awards and – most recently – a highly coveted Telly Award over the course of just eight months.

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).  

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: PureMatter, Condè Nast, Disney, Republica, Tinder, MTV, Starbucks, Fast Company, Tribal DDB, Yahoo!, and many others. Please visit www.aiva.org or www.communicatorawards.com for more information.

Woodall Creative Group Honored with Trio of Trophies from AIVA

Atlanta Marketing Agency Recognized with One Gold and Two Silver Communicator Awards.

The Winners of the 24th Annual Communicator Awards have been announced by the Academy of Interactive and Visual Arts (AIVA) and Atlanta-based marketing agency, Woodall Creative Group, is honored to be among them. With entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.

“We are extremely proud to recognize the work received for the 24th Annual Communicator Awards,” stated Derek Howard, director of the AIVA in a recent Communicator Award press release. “This year’s class of entries embodies the ever-evolving marketing and communications industry. On behalf the Academy members, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

The Communicator Awards are judged and overseen by AIVA, a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: PureMatter, Condè Nast, Disney, Republica, Sesame Workshop, MTV, Starbucks, Time Inc., Tribal DDB, Yahoo!, and many others.

All told, Woodall Creative Group received three Communicator Awards this year:

  • 2018 Communicator Excellence Award (GOLD): Summer Camp Campaign for Kids ’R’ Kids Learning Academies; Category – Business to Consumer for Integrated Campaign. VIEW AWARD-WINNING VIDEO AND CAMPAIGN MATERIALS!
  • 2018 Communicator Distinction Award (SILVER): Internal Teacher Training Video for Kids ‘R’ Kids Learning Academies; Category – Education for Online Video.
  • 2018 Communicator Distinction Award (SILVER): AMA Marketing Brochure; Category – General Business to Business for Brochure.  VIEW

“The entire team is thrilled to have been recognized once again by the Academy of Interactive and Visual Arts for our work,” said Tracy Woodall, Founder and President of Woodall Creative Group. “I’m particularly proud of the fact that one of the campaigns honored was for a new client – AMA Consultants, and the other two were for our client of nearly 25 years – Kids ‘R’ Kids Learning Academies. We strive to bring the same levels of talent, professionalism and marketing expertise to every client with which we partner. These awards serve as proof that we’re accomplishing what we set out to do.”

Woodall Creative Group serves a wide variety of clients from a broad array of industries. Organizations and companies seeking a creative partner to aid them with brand development, strategic design and digital innovation are encouraged to contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

About Woodall Creative Group: With twenty-seven years and several International Davey Awards to its credit, Woodall Creative Group excels at combining artistry with strategy, regularly implementing imaginative corporate branding campaigns and designing top-quality collateral materials such logos, brochures, marketing materials, social media branding, and packaging – among others. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Naturally Fresh, My Friend’s Place and Carino’s Italian Grill, just to name a few. Additional services available at Woodall Creative Group include website development and design, advertising, marketing, social media management, public relations, promotional products and more. To learn more, please visit www.woodallc.wpengine.com.

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information.