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Award-winning digital marketing agency led complete rebrand of educational App company devoted to helping young learners “Play More. Get Smarter.”

With more than a quarter century in the marketing industry and dozens of awards to its credit – many of which are for campaigns for child and family-focused companies, Woodall Creative Group (WCG) announced today that it has been named Agency of Record for SmartBubblegum.com. Formerly known as ABC Apps and driven by a goal to have a positive impact on world literacy, SmartBubblegum.com has its sights set on being the go-to resource for parents, grandparents, teachers and students seeking educational apps, websites, books, games, videos, test prep, advice and more to enhance the scholastic experience and engage the user. Unbiased and impartial, their team of education specialists, teachers, parent reviewers and kid testers seek out the best digital assets to fill learning gaps, so parents don’t have to.

Under its former name, as the company’s scope began to grow beyond apps, the decision was made for a complete overhaul of the brand. Woodall Creative Group led the recently debuted rebrand, including the new name “SmartBubblegum.com,” logo, website, video marketing campaign, social media marketing campaign, digital advertising, email marketing and more.

“At Woodall Creative Group, we align best with companies who seek to have a positive impact in the world,” said Tracy Woodall, President of Woodall Creative Group. “Their passion for their work fuels our creativity and serves as a powerful foundation for a branding campaign. Both teams are extremely excited about the new direction for the company under their new name, website and brand messaging. We look forward to continuing to partner with them far into the future as they inspire and impact kids.”

Rather than trying to find a needle in the haystack and downloading ineffective apps along the way, parents, grandparents and teachers can save time and money by partnering with SmartBubblegum.com – which is a membership-based program. Its expansive catalogue of award-winning tools paired with a proprietary indexing system helps parents build their child’s Learning Bubble, customized to fulfill their child’s specific needs. This resource can evolve as their child grows and their needs change – all the way from infancy to high school.

“We had vetted a dozen marketing companies to help us become a known entity,” said Bob Twaalfhoven, Founder and President of SmartBubblegum.com. “My team and I were drawn to Woodall Creative Group for their depth of experience with all the aspects of marketing including branding and website design. We also really liked the fact that they were so familiar with our target audience through their work with other educational and child-focused companies. It has been an extremely rewarding experience. Their approach is very inspiring. They took us from a bland image and company name to what we believe will quickly become a memorable brand.”

 Much like its new role as Agency of Record for SmartBubblegum.com, Woodall Creative Group has earned trusted partnerships with brands in a wide variety of industries, from local businesses to large global corporations. While it excels at branding, Woodall’s long list of services include marketing strategy, content creation, digital marketing, video production, campaign design, website innovation, social media analytics and more. Unlike a run-of-the-mill advertising agency, Woodall Creative Group offers an immersive experience founded in the proprietary GrowthMAP ProcessTM to solidify their clients’ vision, showcase their advantages, generate growth, and ultimately make an impact. Companies that wish to start a dialogue with Tracy Woodall and her team are encouraged to visit www.woodallcreative.com or call (706) 658-0244.

 

About Woodall Creative Group: With nearly three decades of award-winning strategic marketing to its credit, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Rytech Water Damage Restoration, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering, Tucker Door & Trim, and ProMaterials Direct. WCG will make sure your project gets the full creative attention that ensures success! To learn more about Woodall Creative Group and its portfolio of services, interested parties are invited to visit www.woodallcreative.com.

Award-Winning Digital Marketing Agency Rounds Out Design Team with Seasoned Industry Veteran Who Has Led Campaigns for Coca-Cola, Chick-Fil-A, The Home Depot, MetLife, Porsche and UNICEF.

 Atlanta, September 10, 2018 (Press Release) – Jim Balke has joined the design team at Woodall Creative Group (WCG). A graduate of the Art Institute of Atlanta, Balke has served such recognizable brands as Coca-Cola®, Chick-fil-A®, The Home Depot®, MetLife®, Porsche® and UNICEF®. In his new role as Lead Designer at WCG, he will be implementing design trends and strategy throughout the full suite of marketing services WCG offers to its clients.

“There is a rare culture of mutual respect and dedication to the clients here,” said Balke. “I find myself among like-minded design strategists who love what they do. Accustomed to giving 200% to my clients, I value the fact that WCG really connects with the small businesses and brands it serves through a personalized, service-oriented, above and beyond approach.”

Balke defines his foundational career strength as an artistic approach to design. His love of typography has been honed into a true forte that has been used with great success for a wide variety of clients and projects. Included among his career highlights to date are his role as a two-time winner of the Peachtree Road Race T-Shirt Design, five-time winner of the Graphic Design USA Award, and his work with both UNICEF and Chick-fil-A.

“The addition of Jim to our award-winning team further solidifies our position as one of Atlanta’s most exciting digital marketing agencies and reaffirms our dedication to serving our clients in the best possible way,” said Tracy Woodall, Founder and President of Woodall Creative Group. “In addition to his incredible talent as a consummate artist, Jim is a seasoned marketing veteran with more than 25 years agency experience – ten of those years spent in senior-level management. In just the short time that he has been a member of the team at Woodall Creative Group, Jim has already proven himself to be a real asset – not just for his artistry, but also for his ideas. He works beautifully with the rest of the creative team – as we fuel one another to reach even higher levels of excellence in the work we produce for our clients.”

Born and raised in Milwaukee, Wisconsin, Balke eventually migrated south to the foothills of North Carolina before moving further south to Georgia to attend classes at the Art Institute of Atlanta. Today, he lives in Lilburn with his wife Cathy and their two children, Bryce and Grace. Three cats, one dog and a bird round out the Balke family.

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

Atlanta Marketing Agency Recognized with One Gold and Two Silver Communicator Awards.

The Winners of the 24th Annual Communicator Awards have been announced by the Academy of Interactive and Visual Arts (AIVA) and Atlanta-based marketing agency, Woodall Creative Group, is honored to be among them. With entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.

“We are extremely proud to recognize the work received for the 24th Annual Communicator Awards,” stated Derek Howard, director of the AIVA in a recent Communicator Award press release. “This year’s class of entries embodies the ever-evolving marketing and communications industry. On behalf the Academy members, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

The Communicator Awards are judged and overseen by AIVA, a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: PureMatter, Condè Nast, Disney, Republica, Sesame Workshop, MTV, Starbucks, Time Inc., Tribal DDB, Yahoo!, and many others.

All told, Woodall Creative Group received three Communicator Awards this year:

  • 2018 Communicator Excellence Award (GOLD): Summer Camp Campaign for Kids ’R’ Kids Learning Academies; Category – Business to Consumer for Integrated Campaign. VIEW AWARD-WINNING VIDEO AND CAMPAIGN MATERIALS!
  • 2018 Communicator Distinction Award (SILVER): Internal Teacher Training Video for Kids ‘R’ Kids Learning Academies; Category – Education for Online Video.
  • 2018 Communicator Distinction Award (SILVER): AMA Marketing Brochure; Category – General Business to Business for Brochure.  VIEW

“The entire team is thrilled to have been recognized once again by the Academy of Interactive and Visual Arts for our work,” said Tracy Woodall, Founder and President of Woodall Creative Group. “I’m particularly proud of the fact that one of the campaigns honored was for a new client – AMA Consultants, and the other two were for our client of nearly 25 years – Kids ‘R’ Kids Learning Academies. We strive to bring the same levels of talent, professionalism and marketing expertise to every client with which we partner. These awards serve as proof that we’re accomplishing what we set out to do.”

Woodall Creative Group serves a wide variety of clients from a broad array of industries. Organizations and companies seeking a creative partner to aid them with brand development, strategic design and digital innovation are encouraged to contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

About Woodall Creative Group: With twenty-seven years and several International Davey Awards to its credit, Woodall Creative Group excels at combining artistry with strategy, regularly implementing imaginative corporate branding campaigns and designing top-quality collateral materials such logos, brochures, marketing materials, social media branding, and packaging – among others. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Naturally Fresh, My Friend’s Place and Carino’s Italian Grill, just to name a few. Additional services available at Woodall Creative Group include website development and design, advertising, marketing, social media management, public relations, promotional products and more. To learn more, please visit www.woodallc.wpengine.com.

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information.

On January 11, 2018, Facebook founder – Mark Zuckerberg – announced a “major change” on his social media site. He conveyed that this change is intended to ensure that time spent on Facebook is time well-spent. To that end, the Facebook Newsfeed – a go-to resource for more than 2 billion monthly active users for the latest news, gossip, pick-me-up memes, hilarious videos and pictures of what your best friend had for dinner – will soon feature LESS content from businesses and news sources and MORE updates from friends, family members and groups. But worry not, business owners, CEOs and marketing managers – this is certainly not Facebook’s first algorithm change, nor will it be their last. Still, you may be wondering… what do these changes mean for your company?

Simply put… it’s means we’re all going to have to be MORE CREATIVE
(something we LOVE to do)!

That’s why it’s more important now than ever before to align yourself with a creative partner that can not only help you navigate the uncertain waters of Facebook’s latest evolution, but also to conceptualize and design content that’s intended to engage a more elusive audience. Social media marketing should always be intentional and strategic, rather than a fly by the seat of your pants approach – as one might employ in their own personal daily life. At Woodall Creative Group, we believe the key to continued social media success on Facebook will lie in the following:

  • The development of a more premeditated social media marketing strategy that involves engaging and interactive content. Facebook suggests that content that sparks conversations and meaningful interactions – such as live videos and events – will receive priority in the News Feed.
  • The adoption of the 80/20 rule to make your company a valued member of the Facebook community. 80% of your posts should reflect shareable content, uplifting posts, interesting facts and positive news, while only 20% of your posts will be dedicated to truly marketing your company or its products.
  • Convince people to “love” your company. They already “like” you – there’s no harm in asking them to opt to add your page to the “See First in the News Feed” in their setting preferences. This will help ensure that you don’t see a drop off in impressions.
  • Strike a more inviting tone and adopt a “soft sell” to a “hard sell” approach overall. Stop selling products and start marketing a lifestyle. Instead of wowing them with facts, give them a user-friendly experience they’ll remember – and hopefully even share with others.
  • Set aside a portion of your marketing budget to Facebook ads to gain a larger share of the audience for important marketing moments such as a product roll-out, limited time offer, special discounts and more.

Woodall Creative Group is keeping a proverbial finger on the pulse of these latest changes to the social media landscape. Through it all, we continue to be an excellent resource for businesses seeking to maneuver these changes and successfully reach their target. One thing is for certain, social media will continue to evolve in the coming months and years, but we have complete faith that online marketing will remain a strategic and cost-effective method for growing your brand’s recognition and reach. To learn more about Woodall Creative Group and the many ways we can help your company promote its unique brand – both in print and in the digital space – we invite you to visit us online at www.woodallc.wpengine.com