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Congrats to the Kansas City Chiefs on their win over the San Francisco 49er’s during Super Bowl LIV. While most fans tuned in for some incredible football, members of the Woodall Creative Group team were dialed in to watch every glorious moment of advertising – each with an estimated price tag of $5M just to PLACE their spot during the Big Game. Here are our picks for the real winners of the Super Bowl – from a marketing perspective…

Tracy Woodall – WCG Founder and President

If there was a Super Bowl for the marketing industry, Tracy is the “coach” who would lead our team to victory. These are her picks for the most effective ads during SBLIV:

Watch: The Amazing Things 5G Won’t Do from Verizon

 “Using powerful still images and beautifully wrought messaging, this ad focused on the care, courage and sacrifice of serving others. While the benefits of the 5G product were effectively highlighted, the “Amazing Things” ad serves as proof positive that a high budget production is not required to create an impactful commercial.”

Watch: Be the One from Microsoft

 “How appropriate to highlight the 49ers female offensive assistant coach during this specific Super Bowl while subtly spotlighting the Microsoft Surface during coaching scenes. Using video and photos from Katie Sowers’ youth blended with sequences of her coaching the players and being “interviewed” in the locker room (a compelling image of a woman breaking the glass ceiling) with some terrific photos of young girls dressed out in football gear for a strong end, this is another example of an ad that didn’t require a high budget production to create an impactful message. As the leader of a woman-owned agency, I particularly love the powerful message, spoken by Katie herself: ‘I’m not trying to be the best female coach. I’m trying to be the best coach. All it takes is one. All it takes is one and then it opens the door for so many.’”

Jim Balke – WCG Creative Director

Our resident “quarterback” Jim offers up not just ONE, but two picks for best SBLIV ad as well as a couple of honorable mentions:

Watch: Typical American from Budweiser

“The best part about this for me is the cynical tone of the narrative in contrast to the good and heroic deeds visuals. Not just good and heroic but actual caught on video-put on the internet VIRAL good and heroic deeds performed by average folks (for the most part). Who drinks this average beverage but your average folks with whom they were connecting? Payoff product cap pop-off at the end with an inspiring common man exclamation point at the end, nice.”

 Watch: Password Paradise from Dashlane

“I’ve been on this boat. So relatable and kudos to an incredibly entertaining way of presenting the password predicament, covering all the usual PW blocks. Dashlane showed up big with a high quality, very entertaining ad for one of the few non-household named products.”

Jim also names these notables (because there were so many): AFM Shopping Network by Avocados From Mexico and Before Alexa from Amazon.

Nonni Csoka – WCG Client Relations

Our agency’s cheerleader, Nonni, also offers up two ads as her choices for the day’s playmakers:

Watch: Let it Rock from Facebook Groups

 “Displaying all the different ways to ‘rock,’I really liked the creative editing between scene transitions and superb timing on stopping – starting the song with what’s going on in the scene. This ad featured a great blend of ‘real’ types of activities that people may do along with some ‘funny/suggested’ types of groups. Great closing in bringing in Chris ROCK and ROCKy Balboa (aka Sylvester Stallone). The messaging was concise, and the SUGGESTIVE tone was ideal with just enough text appearing to let the audience know what’s going on and why. I was inspired to look through all the groups if for nothing more than for a light-hearted giggle.”

Watch: The Cool Ranch from DORITOS

“Always a contender, we can count on DORITOS to bring something new and fresh to the Super Bowl each year. The humor of this new take on a showdown featuring a dance off in place of a classic Old West gun fight was refreshing with a fun play on words with the ‘cool’ ranch. I particularly loved the quick humor from the horses. The theme ‘Cool Ranch Just Got Cooler’ works specifically for THIS commercial, but not seeing it long term. Maybe Doritos should have planned out a better slogan, that way they could have segued to future, less costly commercials. If that WAS their slogan, I can’t see it expanding to be very effective, seems limited. Not sure if it’s as memorable as Lays ‘You Can’t Eat Just One’.”

Kasie Bolling – WCG Content Specialist

In true Kasie fashion as the team’s “publicist,” her two picks evoke a variety of emotions:

Watch: Comfortable from Rocket Mortgage

“Featuring the ever so dreamy Jason Mamoa, this ad addresses what the concept of home means to all of us – a sanctuary where we can ‘let our guard down’, a place where we can ‘kick back and be completely comfortable in our own skin’… home is where you can ‘be yourself.’ As Jason utters each of these words, he sheds his boots – taking several inches off his height, sheds his signature well-muscled arms to reveal a couple of skinny little numbers, sheds his brawny torso in favor of a slender trunk, and – for the coup de gras – he removes his glorious head of hair. This ad proves that you can be hilarious while delivering a highly effective message: ‘Home is where you feel the most comfortable and Rocket Mortgage helps you feel comfortable financing that home with a personalized and convenient experience centered around you.’  What I liked most – besides Jason’s stunning set of peepers – is the staying power of this commercial. People were talking about it the next day, the day after that and so on. Between the price tag to land Marvel’s Aqua Man and the impressive CGI effects, it was an expensive gamble that likely paid off.”

Watch: Loretta from Google

“Okay, so it wouldn’t be ME if I didn’t include a tear-jerker on my list – and Google came through in spades with its Loretta ad. Featuring a widower seeking ways ‘to not forget,’ he asks Google to show him photos of his Loretta. As he looks through the time-worn images and videos of their life together, types a place they vacationed in the search bar and interacts verbally with Google’s search assistant as he reminisces the love of his life, my tears FLOWED. Not something one would expect from a Super Bowl ad. The final message was from Google… ‘a little help with the little things.’ This one will stay with me – and likely many of the 102 million total viewers who tuned in for Super Bowl LIV. Putting a personal face on what some might deem an impersonal search engine – well done, Google.”

Whether you were surprised to learn the recent news of Google+’s impending demise in April 2019 or you saw it coming for some time, chances are that – if Google+ is part of your social media repertoire – you may be seeking some refreshing alternatives. Premier Atlanta marketing agency Woodall Creative Group is pleased to present you with three substitutions that could convert Google+’s loss to your gain…

Place a Renewed Focus on Your Google My Business Page

If you don’t already own and manage your company’s Google My Business Page, claim your business listing ASAP and make sure all the information on your page is accurate. Your business address, phone number(s), web address, hours and other information that may prove relevant to clients and/or customers is also significant to Google – and more importantly your company’s Google ranking. Your company name, address and phone number (aka NAP) on file on your Google My Business Page serves as your digital landscape calling card. Post them everywhere you can – in blogs, in directories, in press release, etc. – and this can serve as a nice little SEO boost, as well. Best of all, Google now offers a user-friendly mobile app – making it even easier to update your page and engage with customers.

Explore Previously Unchartered Social Media Sites

All the content and energy you used to devote to your Google+ page can now be rechanneled to new social media networking sites. In addition to the major players like Facebook, YouTube and Twitter, if you’re not already on Instagram – with its 1 billion + users, NOW is a great time to jump onboard. Depending on your target audience and product/service mix, you may also want to consider LinkedIn, Snapchat, and Pinterest, among others.

Increase Your Reach on All of Your Current Social Media Sites

Of course, you could also take the energy you once reserved for Google+ and use it to grow your fanbase on all your current social media sites. Since social media is an ever-changing animal and social media users are moving targets, it’s wise to become a student of the best days/times to post on the channels where your company currently has a presence. Also look at your content mix to ensure that you are happy with your messaging. If it’s not engaging the audience, switch it up to find what will. Not all posts should be a novella – some of the best performing posts on Facebook are just 80 characters or less. Find unique ways to get your message across, use a blend of videos when able and avoid the temptation to make every post self-promotional. Of course, if you really want to grow your fanbase – consider putting your money where your mouth is and running a series of social media ads. Facebook, in particular, has an easy to use platform for creating and launching ads.

If you’re mourning the imminent loss of Google+ and want some help to breathe new life into your social media marketing, the talented team at Woodall Creative Group stands at the ready. From eye-catching graphics and engaging content to strategically-planned social media calendars, we can help you take your social media presence to the next level. To get started, simply call us today at (706) 658-0244, email us at info@woodallcreative.com or fill out our convenient online contact form and one of our team members will be in touch with you shortly!

Award-Winning Digital Marketing Agency Rounds Out Design Team with Seasoned Industry Veteran Who Has Led Campaigns for Coca-Cola, Chick-Fil-A, The Home Depot, MetLife, Porsche and UNICEF.

 Atlanta, September 10, 2018 (Press Release) – Jim Balke has joined the design team at Woodall Creative Group (WCG). A graduate of the Art Institute of Atlanta, Balke has served such recognizable brands as Coca-Cola®, Chick-fil-A®, The Home Depot®, MetLife®, Porsche® and UNICEF®. In his new role as Lead Designer at WCG, he will be implementing design trends and strategy throughout the full suite of marketing services WCG offers to its clients.

“There is a rare culture of mutual respect and dedication to the clients here,” said Balke. “I find myself among like-minded design strategists who love what they do. Accustomed to giving 200% to my clients, I value the fact that WCG really connects with the small businesses and brands it serves through a personalized, service-oriented, above and beyond approach.”

Balke defines his foundational career strength as an artistic approach to design. His love of typography has been honed into a true forte that has been used with great success for a wide variety of clients and projects. Included among his career highlights to date are his role as a two-time winner of the Peachtree Road Race T-Shirt Design, five-time winner of the Graphic Design USA Award, and his work with both UNICEF and Chick-fil-A.

“The addition of Jim to our award-winning team further solidifies our position as one of Atlanta’s most exciting digital marketing agencies and reaffirms our dedication to serving our clients in the best possible way,” said Tracy Woodall, Founder and President of Woodall Creative Group. “In addition to his incredible talent as a consummate artist, Jim is a seasoned marketing veteran with more than 25 years agency experience – ten of those years spent in senior-level management. In just the short time that he has been a member of the team at Woodall Creative Group, Jim has already proven himself to be a real asset – not just for his artistry, but also for his ideas. He works beautifully with the rest of the creative team – as we fuel one another to reach even higher levels of excellence in the work we produce for our clients.”

Born and raised in Milwaukee, Wisconsin, Balke eventually migrated south to the foothills of North Carolina before moving further south to Georgia to attend classes at the Art Institute of Atlanta. Today, he lives in Lilburn with his wife Cathy and their two children, Bryce and Grace. Three cats, one dog and a bird round out the Balke family.

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallcreative.com.

Atlanta Marketing Agency Recognized with One Gold and Two Silver Communicator Awards

Atlanta, June 12, 2018 (Press Release) – The Winners of the 24th Annual Communicator Awards have been announced by the Academy of Interactive and Visual Arts (AIVA) and Atlanta-based marketing agency, Woodall Creative Group, is honored to be among them. With entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.

“We are extremely proud to recognize the work received for the 24th Annual Communicator Awards,” stated Derek Howard, director of the AIVA in a recent Communicator Award press release. “This year’s class of entries embodies the ever-evolving marketing and communications industry. On behalf the Academy members, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

The Communicator Awards are judged and overseen by AIVA, a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: PureMatter, Condè Nast, Disney, Republica, Sesame Workshop, MTV, Starbucks, Time Inc., Tribal DDB, Yahoo!, and many others.

All told, Woodall Creative Group received three Communicator Awards this year:

  • 2018 Communicator Excellence Award (GOLD): Summer Camp Campaign for Kids ’R’ Kids Learning Academies; Category – Business to Consumer for Integrated Campaign. VIEW AWARD-WINNING VIDEO AND CAMPAIGN MATERIALS!
  • 2018 Communicator Distinction Award (SILVER): Internal Teacher Training Video for Kids ‘R’ Kids Learning Academies; Category – Education for Online Video.
  • 2018 Communicator Distinction Award (SILVER): AMA Marketing Brochure; Category – General Business to Business for Brochure.  VIEW

“The entire team is thrilled to have been recognized once again by the Academy of Interactive and Visual Arts for our work,” said Tracy Woodall, Founder and President of Woodall Creative Group. “I’m particularly proud of the fact that one of the campaigns honored was for a new client – AMA Consultants, and the other two were for our client of nearly 25 years – Kids ‘R’ Kids Learning Academies. We strive to bring the same levels of talent, professionalism and marketing expertise to every client with which we partner. These awards serve as proof that we’re accomplishing what we set out to do.”

Woodall Creative Group serves a wide variety of clients from a broad array of industries. Organizations and companies seeking a creative partner to aid them with brand development, strategic design and digital innovation are encouraged to contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallcreative.com.

About Woodall Creative Group: With twenty-seven years and several International Davey Awards to its credit, Woodall Creative Group excels at combining artistry with strategy, regularly implementing imaginative corporate branding campaigns and designing top-quality collateral materials such logos, brochures, marketing materials, social media branding, and packaging – among others. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Naturally Fresh, My Friend’s Place and Carino’s Italian Grill, just to name a few. Additional services available at Woodall Creative Group include website development and design, advertising, marketing, social media management, public relations, promotional products and more. To learn more, please visit www.woodallcreative.com.

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information.

On January 11, 2018, Facebook founder – Mark Zuckerberg – announced a “major change” on his social media site. He conveyed that this change is intended to ensure that time spent on Facebook is time well-spent. To that end, the Facebook Newsfeed – a go-to resource for more than 2 billion monthly active users for the latest news, gossip, pick-me-up memes, hilarious videos and pictures of what your best friend had for dinner – will soon feature LESS content from businesses and news sources and MORE updates from friends, family members and groups. But worry not, business owners, CEOs and marketing managers – this is certainly not Facebook’s first algorithm change, nor will it be their last. Still, you may be wondering… what do these changes mean for your company?

Simply put… it’s means we’re all going to have to be MORE CREATIVE
(something we LOVE to do)!

That’s why it’s more important now than ever before to align yourself with a creative partner that can not only help you navigate the uncertain waters of Facebook’s latest evolution, but also to conceptualize and design content that’s intended to engage a more elusive audience. Social media marketing should always be intentional and strategic, rather than a fly by the seat of your pants approach – as one might employ in their own personal daily life. At Woodall Creative Group, we believe the key to continued social media success on Facebook will lie in the following:

  • The development of a more premeditated social media marketing strategy that involves engaging and interactive content. Facebook suggests that content that sparks conversations and meaningful interactions – such as live videos and events – will receive priority in the News Feed.
  • The adoption of the 80/20 rule to make your company a valued member of the Facebook community. 80% of your posts should reflect shareable content, uplifting posts, interesting facts and positive news, while only 20% of your posts will be dedicated to truly marketing your company or its products.
  • Convince people to “love” your company. They already “like” you – there’s no harm in asking them to opt to add your page to the “See First in the News Feed” in their setting preferences. This will help ensure that you don’t see a drop off in impressions.
  • Strike a more inviting tone and adopt a “soft sell” to a “hard sell” approach overall. Stop selling products and start marketing a lifestyle. Instead of wowing them with facts, give them a user-friendly experience they’ll remember – and hopefully even share with others.
  • Set aside a portion of your marketing budget to Facebook ads to gain a larger share of the audience for important marketing moments such as a product roll-out, limited time offer, special discounts and more.

Woodall Creative Group is keeping a proverbial finger on the pulse of these latest changes to the social media landscape. Through it all, we continue to be an excellent resource for businesses seeking to maneuver these changes and successfully reach their target. One thing is for certain, social media will continue to evolve in the coming months and years, but we have complete faith that online marketing will remain a strategic and cost-effective method for growing your brand’s recognition and reach. To learn more about Woodall Creative Group and the many ways we can help your company promote its unique brand – both in print and in the digital space – we invite you to visit us online at www.woodallcreative.com