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Woodall Creative Group Honored with 2 Communicator Awards for Smart Bubblegum Rebrand

Educational apps company - Smart Bubblegum

Atlanta-Based Branding Agency Heralded for Integrated Brand Campaign on Behalf of Educational App Company Devoted Helping Young Learners “Play More. Get Smarter.”

Atlanta, August 19, 2021 – Taking an established brand and completely transforming its image to better fit a forward-looking vision and the changing needs of a customer base is just one of the services offered by Atlanta-based branding agency, Woodall Creative Group (WCG). In 2020, it did just that for a company named ABC Apps – transforming it to Smart Bubblegum through an integrated branding campaign that included the premier of a new logo and launch of a new website, supported by a video marketing campaign, social media campaign, digital advertising, email marketing and more. In addition to a successful launch that has led to the promising growth of the educational apps company in the year since the rebrand, Woodall Creative Group’s work caught the eye of the Academy of Interactive and Visual Arts (AIVA). The AIVA recognized WCG with two Communicator Awards of Excellence – top honors from the assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Selected from more than 6,000 entries, included among WCG’s recognitions were the Communicator Award of Excellence for an Integrated Branding Campaign and the Communicator Award of Excellence for an Integrated Business-to-Consumer Campaign.

“We are honored to have our work once again recognized by the Academy of Interactive and Visual Arts and look forward to adding two more Communicator Awards to our trophy case,” said Tracy Woodall, President of Woodall Creative Group. “Branding is our agency’s sweet spot, and this was such a fun campaign for our creative team to tackle – led by our talented and innovative Creative Director, Jim Balke. We were fueled by the passion the leadership team at ABC Apps demonstrated for their work – that sense of purpose is a powerful foundation for any branding campaign. Given our expertise in working with child and family-related products and services, we were an ideal creative partner to guide them through the rebranding process. We have since become their Agency of Record and look forward to having front row seats to their continued success as a leader in education.”

Driven by a goal to have a positive impact on world literacy, Smart Bubblegum has its sights set on being the go-to resource for parents, grandparents, teachers and students seeking educational apps, websites, books, games, videos, test prep, advice and more to enhance the scholastic experience and engage the user. Rather than trying to find a needle in the haystack and downloading ineffective apps along the way, parents, grandparents and teachers can save time and money by partnering with Smart Bubblegum – which is a membership-based program. Its expansive catalogue of award-winning tools paired with a proprietary indexing system helps parents build their child’s Learning Bubble, customized to fulfill their child’s specific needs. This resource can evolve as their child grows and their needs change – all the way from infancy to high school.

“My team and I were drawn to Woodall Creative Group for their depth of experience with all the aspects of marketing including branding and website design,” said Bob Twaalfhoven, Founder and President of SmartBubblegum.com. “We also really liked the fact that they were so familiar with our target audience through their work with other educational and child-focused companies. It has been an extremely rewarding experience. They took us from a bland image and company name to what we believe will quickly become a memorable brand.”

In addition to Smart Bubblegum, Woodall Creative Group has earned trusted partnerships with brands in a wide variety of industries, from local businesses to large global corporations. While it excels at branding, Woodall’s long list of services include marketing strategy, content creation, digital marketing, video production, campaign design, website innovation, social media analytics and more. Unlike a traditional advertising agency, Woodall Creative Group offers an immersive experience founded in its proprietary GrowthMap ProcessTM to solidify their clients’ vision, showcase their advantages, generate growth, and ultimately make an impact. Companies that wish to start a dialogue with Tracy Woodall and her award-winning team are encouraged to visit www.woodallcreative.com or call (706) 658-0244.

About Woodall Creative Group: With nearly three decades of award-winning strategic marketing to its credit, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Rytech Water Damage Restoration, MyGeorgia Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering, Tucker Door & Trim, and ProMaterials Direct. WCG will make sure your project gets the full creative attention that ensures success! To learn more about Woodall Creative Group and its portfolio of services, interested parties are invited to visit www.woodallcreative.com.

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.

The Communicator Awards are judged and curated by the Academy of Interactive and Visual Arts (AIVA). The AIVA is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including GE Digital, Spotify, Condè Nast, Disney, Republica, Majestyk, Fast Company, Upstatement, and many others. See aiva.org for more information.

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Woodall Creative Group Named Agency of Record for SmartBubblegum.com

Award-winning digital marketing agency led complete rebrand of educational App company devoted to helping young learners “Play More. Get Smarter.”

With more than a quarter century in the marketing industry and dozens of awards to its credit – many of which are for campaigns for child and family-focused companies, Woodall Creative Group (WCG) announced today that it has been named Agency of Record for SmartBubblegum.com. Formerly known as ABC Apps and driven by a goal to have a positive impact on world literacy, SmartBubblegum.com has its sights set on being the go-to resource for parents, grandparents, teachers and students seeking educational apps, websites, books, games, videos, test prep, advice and more to enhance the scholastic experience and engage the user. Unbiased and impartial, their team of education specialists, teachers, parent reviewers and kid testers seek out the best digital assets to fill learning gaps, so parents don’t have to.

Under its former name, as the company’s scope began to grow beyond apps, the decision was made for a complete overhaul of the brand. Woodall Creative Group led the recently debuted rebrand, including the new name “SmartBubblegum.com,” logo, website, video marketing campaign, social media marketing campaign, digital advertising, email marketing and more.

“At Woodall Creative Group, we align best with companies who seek to have a positive impact in the world,” said Tracy Woodall, President of Woodall Creative Group. “Their passion for their work fuels our creativity and serves as a powerful foundation for a branding campaign. Both teams are extremely excited about the new direction for the company under their new name, website and brand messaging. We look forward to continuing to partner with them far into the future as they inspire and impact kids.”

Rather than trying to find a needle in the haystack and downloading ineffective apps along the way, parents, grandparents and teachers can save time and money by partnering with SmartBubblegum.com – which is a membership-based program. Its expansive catalogue of award-winning tools paired with a proprietary indexing system helps parents build their child’s Learning Bubble, customized to fulfill their child’s specific needs. This resource can evolve as their child grows and their needs change – all the way from infancy to high school.

“We had vetted a dozen marketing companies to help us become a known entity,” said Bob Twaalfhoven, Founder and President of SmartBubblegum.com. “My team and I were drawn to Woodall Creative Group for their depth of experience with all the aspects of marketing including branding and website design. We also really liked the fact that they were so familiar with our target audience through their work with other educational and child-focused companies. It has been an extremely rewarding experience. Their approach is very inspiring. They took us from a bland image and company name to what we believe will quickly become a memorable brand.”

 Much like its new role as Agency of Record for SmartBubblegum.com, Woodall Creative Group has earned trusted partnerships with brands in a wide variety of industries, from local businesses to large global corporations. While it excels at branding, Woodall’s long list of services include marketing strategy, content creation, digital marketing, video production, campaign design, website innovation, social media analytics and more. Unlike a run-of-the-mill advertising agency, Woodall Creative Group offers an immersive experience founded in the proprietary GrowthMAP ProcessTM to solidify their clients’ vision, showcase their advantages, generate growth, and ultimately make an impact. Companies that wish to start a dialogue with Tracy Woodall and her team are encouraged to visit www.woodallcreative.com or call (706) 658-0244.

 

About Woodall Creative Group: With nearly three decades of award-winning strategic marketing to its credit, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Rytech Water Damage Restoration, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering, Tucker Door & Trim, and ProMaterials Direct. WCG will make sure your project gets the full creative attention that ensures success! To learn more about Woodall Creative Group and its portfolio of services, interested parties are invited to visit www.woodallcreative.com.

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Woodall Creative Group Taps Jim Balke as Creative Director

Award-Winning Digital Marketing Agency to Enhance Art Department with New Talent and Seasoned Industry Pro at the Helm.

Positioned as a results-driven, award-winning and highly strategic creative think tank with a history that spans more than a quarter century, Woodall Creative Group (WCG) announced today that it has named Jim Balke as Creative Director. Balke brings more than 25 years of experience as a seasoned industry veteran, nearly half of which was spent in senior level management. Throughout the course of his colorful career, he has worked with such recognizable brands as Coca-Cola®, Chick-fil-A®, The Home Depot®, MetLife®, Porsche®, UNICEF® and Kids ‘R’ Kids Learning Academies®. He has served the last year and a half as WCG’s Art Director, but as the agency looks to expand its Art Department with new talent to meet growing client demand, agency founder and president – Tracy Woodall – believed Balke was the ideal candidate to help lead the Art Department’s evolution.

“Jim wins on all three crucial levels of our company culture… he consistently provides superior design, facilitates smooth project coordination and fosters genuine client relationships,” said Woodall. “A consummate artist who always views every project through a big picture lens, he has proven himself with our team and our clients. I look forward to more exciting growth in our Art Department under his leadership as Creative Director.”

Seeking to start its expansion with the addition of a hybrid graphic designer whose experience dips into print, as well as digital design, Woodall Creative Group recently renovated its Art Department space with an updated modern look that serves as an homage to creativity.

“Our expanding team will include talent that is hardwired to all things social media and digital via both strategy, trends & technical savvy,” said Balke. “With an exploding new project landscape, the future is very upbeat for WCG as we build on the achievements and accomplishments of a wide range of award-winning work, which we also plan on expanding. We are dedicated to creating stronger brands and stronger brand image perceptions for our clients. I am impressed with the established supportive culture Tracy has cultivated here, which is huge to me and I will continue to foster this approach to our people and work. In addition to expanding our Art Department, I am excited about expanding our client base and continuing to raise the bar on design esthetic and discipline.”

Born and raised in Milwaukee, Wisconsin, Balke eventually migrated south to the foothills of North Carolina before moving further south to Georgia to attend classes at the Art Institute of Atlanta. Today, he lives in Lilburn with his wife Cathy and their two children, Bryce and Grace. Three cats, one dog and a bird round out the Balke family.

Candidates interested in applying for the open Graphic Designer position at Woodall Creative Group are asked to send resume, salary history and portfolio to design@woodallcreative.com.

About Woodall Creative Group: With nearly three decades of award-winning strategic marketing to its credit, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Rytech Water Damage Restoration, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering, Tucker Door & Trim, and ProMaterials Direct. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

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Woodall Creative Group Awarded for Strategy and Social Media Initiatives

Award-Winning Digital Marketing Agency Brings Home a Silver Davey Award for Back 2 School Campaign Created on Behalf of Kids ‘R’ Kids Learning Academies.

Full enrollment rosters at Kids ‘R’ Kids Learning Academies are one indication of how well the early childhood education company’s Back 2 School campaign was received by families with young children. Another key indicator – particularly for the agency that created the campaign –  is a recognition by industry experts. Atlanta-based Woodall Creative Group has been honored with a 2019 Silver Davey Award for its Business-to-Consumer Integrated Campaign to promote Back 2 School at Kids ‘R’ Kids Learning Academies everywhere. This marks the second year in a row that Woodall Creative Group received a Davey Award for campaigns created on behalf of Kids ‘R’ Kids Learning Academies.

“We love trophies and are very honored to add another Davey to our growing collection,” said Jeffrey Love, Creative Director for Woodall Creative Group. “As wonderful as it is to be recognized for our creativity and originality, the real rewards come from knowing our campaign truly WORKED. Measuring became a very important element of this campaign, and we were thrilled with what we learned from the metrics gathered. They will certainly help shape future campaigns. We really delved deeply into the overall strategy of this campaign, and social media was at the heart of it all. It’s also very rewarding to have a wonderful partner in Kids ‘R’ Kids Learning Academies. They are passionate about serving the families in the communities surrounding their schools and maintaining their standing as being the Smart Choice for a Smarter Child. That passion is positively contagious and helps fuel our creative team’s ingenuity.”

In addition to the Davey Awards it won on behalf of campaigns designed for Kids ‘R’ Kids Learning Academies in 2018 and 2019 (and two more in 2015), Woodall Creative Group has a number of other Davey’s in its trophy case recognizing campaigns created for Tristate Tire, Naturally Fresh, Stronghaven, Chestnut Mountain Church, e-Transform and Tradewinds. Woodall Creative Group has also been honored with a number of W3 Awards and Telly Awards – among them a highly coveted Gold for the “Smart Choice, Smarter Child” campaign and a “Best In Show” for a School-Age Brochure to promote Kids ‘R’ Kids’ After School Program.

This year marked the 15th Annual Davey Awards, which is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Condé Nast, Disney, GE, Johns Hopkins Medicine, Microsoft, Tinder, MTV, Sesame Workshops, Yahoo!, and many others.

“We are proud to once again showcase the outstanding work that comes from small shops across the globe. The Davey Awards recognize those who utilize flawless execution, groundbreaking technology, and a fresh approach to the thought process to produce top-tier content” noted Derek Howard, Executive Director of the AIVA. He added “On behalf of the Daveys and the Academy, we want to applaud this year’s entrants for their dedication and commitment to their craft. We offer our congratulations once again to those selected as winners as they truly embody the spirit of the award.”                

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).  

About The Davey Awards: The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do each year. The annual International Davey Awards honors the achievements of the “Creative Davids”, who derive their strength from big ideas rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller agencies as they compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.

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Woodall Creative Group Receives Three Trophies During 25th Annual Communicator Awards

Metro Atlanta Digital Marketing Agency Recognized for Trio of Campaigns Created on Behalf of Kids ‘R’ Kids Learning Academies.

The winners of the 25th Annual Communicator Awards were officially announced by the Academy of Interactive and Visual Arts. With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.  2019 winners who received Communicator Awards include ESPN Films, Forbes Media, PepsiCo, WWE, and Metro Atlanta’s own Woodall Creative Group. Recognized with three Awards of Distinction for work created on behalf of its long-term client – Kids ‘R’ Kids Learning Academies – the digital marketing agency shows no signs of slowing. It’s already at work on its newest round of award-worthy work for the early childhood education provider with a national presence. 

“Winning ONE Communicator Award is a big accomplishment – but earning three tells a story of our capability to develop captivating campaigns,” said Jeffrey Love, Creative Director for Woodall Creative Group.  “While each award served a slightly different purpose, the collective talent between our creative team and the marketing department at KRK worked together to hammer-out details that targets the market effectively.  Developing new ways to reach the parents and excite them about their child’s potential is the goal! We have to let the parents know they are not alone in the decisions they face with their young children.  Through the course of our 20+ year relationship with KRK, we have accomplished impressive results, and we will continue to do so.””

The three campaigns recognized with a Communicator Award of Distinction include:

  • Camp Kaleidoscope 360 – a fully integrated business-to-consumer campaign designed to promote Kids ‘R’ Kids’ 2019 Summer Camp through online video, comprehensive social media campaign, digital banner ads, posters, counter cards, direct mail, logo and more. CLICK HERE to View the Full Campaign.
  • Child’s Best Interests at Heart – a fully integrated business-to-consumer campaign designed to promote Kids ‘R’ Kids’ Infant, Toddler and Preschool Programs.  Various marketing elements included online video, social media graphics, banner ads, flip book, brochures, postcards, flyers, print ads, incentive coupons and more. CLICK HERE to View the Full Campaign.
  • School-Age Program – a fully integrated business-to-consumer campaign designed to promote Kids ‘R’ Kids’ After School Program for school age children. A full color 8.5″ x 6″ multi-page brochure set the theme through positive messaging and doodle art. That theme was also expanded to include a multitude of support and campaign materials such as posters, digital media, stickers, incentive coupons and more. CLICK HERE to View the Full Campaign.

“We are extremely proud to recognize the work received in the 25th Annual Communicator Awards. This class of entries we received this season embody the ever-evolving marketing and communications industry” noted Derek Howard, director of the AIVA. “On behalf of the Academy, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

In addition to its three newest Communicator Awards, Woodall Creative Group has been recognized with two W3 Awards, two Davey Awards and – most recently – a highly coveted Telly Award over the course of just eight months.

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).  

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: PureMatter, Condè Nast, Disney, Republica, Tinder, MTV, Starbucks, Fast Company, Tribal DDB, Yahoo!, and many others. Please visit www.aiva.org or www.communicatorawards.com for more information.

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Woodall Creative Group Honored During 40th Annual Telly Awards

Metro Atlanta Digital Marketing Agency Recognized with a Bronze Telly for Summer Camp Social Media Video Created on Behalf of Kids ‘R’ Kids Learning Academies.

Marking its 40th anniversary as the world’s largest honor for video and television content across all screens, The Telly Awards announced this year’s winners in late May. Metro Atlanta’s Woodall Creative Group was proud to be included among them, alongside such well-known brands as CNN, DC Entertainment, Netflix, CBS Interactive, ESPN and PBS. This year, the award-winning digital marketing agency was recognized with a Bronze Telly for its Kaleidoscope 360 Summer Camp Video – produced on behalf of long-term client, Kids ‘R’ Kids Learning Academies. This award marks the second Telly Award in Woodall Creative Group’s history, as well as the agency’s eighth national accolade in as many months.

“What’s great about receiving the news of winning is that this campaign’s subject is currently underway at Kids ‘R’ Kids Learning Academies all over the U.S.,” said Jeffrey Love, Creative Director for Woodall Creative Group. “Kaleidoscope 360 has been promoted online and in schools since the beginning of the year and now the schools are filled with campers experiencing all of the fun!  That is the result of countless sessions between our team and the Marketing and Curriculum teams at KRK. We’ve worked with this client for more than two decades, and every campaign brings new challenges that we successfully overcome.  Kids ‘R’ Kids is experiencing a positive reaction from campers, their families and franchise owners. It’s very rewarding to know that what we’re creating makes an impact.”

CLICK HERE TO SEE THE AWARD-WINNING VIDEO!

Founded in 1979, the Telly Awards honors video and television made for all screens and is judged by The Telly Award Judging Council; a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerging technology.

In addition to the winning Social Media Video, Woodall Creative Group created a fully integrated campaign to promote Kaleidoscope 360 for Kids ‘R’ Kids Learning Academies that included Summer Camp Logo Design, Weekly Theme Logo Designs, Print Materials like In-School Posters and Counter Cards, a comprehensive Social Media Campaign and Digital Banner Ads. As well as the Telly Award, Woodall Creative Group has been recognized with two Silver W3 Awards, two Davey Awards and – most recently – three Communicator Awards over the course of just eight months, all from the highly respected Academy of Interactive and Visual Arts (AIVA).

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

About Kids ‘R’ Kids Learning Academies: Headquartered in the North Atlanta suburb of Duluth, Ga., Kids ‘R’ Kids Learning Academies provide a secure, nurturing, and educational environment for children (ages six weeks – 12 years) to bloom into responsible, considerate, and contributing members of society. With nearly 170 learning academies in 16 states, Kids ‘R’ Kids International® is a family-owned and operated organization that ranks in the top three nationwide for franchised early childhood education centers (www.kidsrkids.com).  

About The Telly Awards: The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, StudioDaily, Stash Magazine, Storyhunter, ProductionHub, VR/AR Association, The Wrap and Digiday.


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Atlanta’s Woodall Creative Group Welcomes Jim Balke as Lead Designer

Award-Winning Digital Marketing Agency Rounds Out Design Team with Seasoned Industry Veteran Who Has Led Campaigns for Coca-Cola, Chick-Fil-A, The Home Depot, MetLife, Porsche and UNICEF.

 Atlanta, September 10, 2018 (Press Release) – Jim Balke has joined the design team at Woodall Creative Group (WCG). A graduate of the Art Institute of Atlanta, Balke has served such recognizable brands as Coca-Cola®, Chick-fil-A®, The Home Depot®, MetLife®, Porsche® and UNICEF®. In his new role as Lead Designer at WCG, he will be implementing design trends and strategy throughout the full suite of marketing services WCG offers to its clients.

“There is a rare culture of mutual respect and dedication to the clients here,” said Balke. “I find myself among like-minded design strategists who love what they do. Accustomed to giving 200% to my clients, I value the fact that WCG really connects with the small businesses and brands it serves through a personalized, service-oriented, above and beyond approach.”

Balke defines his foundational career strength as an artistic approach to design. His love of typography has been honed into a true forte that has been used with great success for a wide variety of clients and projects. Included among his career highlights to date are his role as a two-time winner of the Peachtree Road Race T-Shirt Design, five-time winner of the Graphic Design USA Award, and his work with both UNICEF and Chick-fil-A.

“The addition of Jim to our award-winning team further solidifies our position as one of Atlanta’s most exciting digital marketing agencies and reaffirms our dedication to serving our clients in the best possible way,” said Tracy Woodall, Founder and President of Woodall Creative Group. “In addition to his incredible talent as a consummate artist, Jim is a seasoned marketing veteran with more than 25 years agency experience – ten of those years spent in senior-level management. In just the short time that he has been a member of the team at Woodall Creative Group, Jim has already proven himself to be a real asset – not just for his artistry, but also for his ideas. He works beautifully with the rest of the creative team – as we fuel one another to reach even higher levels of excellence in the work we produce for our clients.”

Born and raised in Milwaukee, Wisconsin, Balke eventually migrated south to the foothills of North Carolina before moving further south to Georgia to attend classes at the Art Institute of Atlanta. Today, he lives in Lilburn with his wife Cathy and their two children, Bryce and Grace. Three cats, one dog and a bird round out the Balke family.

About Woodall Creative Group: With over twenty-seven years of award-winning strategic marketing, Woodall Creative Group has the expertise to catapult brands for success. The expert graphic designers, copywriters and programmers at Woodall Creative Group excel in implementing dynamic creative design, website development, marketing, social media content and corporate branding campaigns. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Service First Pros, Southside Church, Hallco Community Credit Union, Clayton Signs, Weener & Nathan Law, CBP Engineering and BM&K Construction. WCG will make sure your project gets the full creative attention that ensures success! Contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

Woodall Creative Group Honored with Trio of Trophies from AIVA

Atlanta Marketing Agency Recognized with One Gold and Two Silver Communicator Awards.

The Winners of the 24th Annual Communicator Awards have been announced by the Academy of Interactive and Visual Arts (AIVA) and Atlanta-based marketing agency, Woodall Creative Group, is honored to be among them. With entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.

“We are extremely proud to recognize the work received for the 24th Annual Communicator Awards,” stated Derek Howard, director of the AIVA in a recent Communicator Award press release. “This year’s class of entries embodies the ever-evolving marketing and communications industry. On behalf the Academy members, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

The Communicator Awards are judged and overseen by AIVA, a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: PureMatter, Condè Nast, Disney, Republica, Sesame Workshop, MTV, Starbucks, Time Inc., Tribal DDB, Yahoo!, and many others.

All told, Woodall Creative Group received three Communicator Awards this year:

  • 2018 Communicator Excellence Award (GOLD): Summer Camp Campaign for Kids ’R’ Kids Learning Academies; Category – Business to Consumer for Integrated Campaign. VIEW AWARD-WINNING VIDEO AND CAMPAIGN MATERIALS!
  • 2018 Communicator Distinction Award (SILVER): Internal Teacher Training Video for Kids ‘R’ Kids Learning Academies; Category – Education for Online Video.
  • 2018 Communicator Distinction Award (SILVER): AMA Marketing Brochure; Category – General Business to Business for Brochure.  VIEW

“The entire team is thrilled to have been recognized once again by the Academy of Interactive and Visual Arts for our work,” said Tracy Woodall, Founder and President of Woodall Creative Group. “I’m particularly proud of the fact that one of the campaigns honored was for a new client – AMA Consultants, and the other two were for our client of nearly 25 years – Kids ‘R’ Kids Learning Academies. We strive to bring the same levels of talent, professionalism and marketing expertise to every client with which we partner. These awards serve as proof that we’re accomplishing what we set out to do.”

Woodall Creative Group serves a wide variety of clients from a broad array of industries. Organizations and companies seeking a creative partner to aid them with brand development, strategic design and digital innovation are encouraged to contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

About Woodall Creative Group: With twenty-seven years and several International Davey Awards to its credit, Woodall Creative Group excels at combining artistry with strategy, regularly implementing imaginative corporate branding campaigns and designing top-quality collateral materials such logos, brochures, marketing materials, social media branding, and packaging – among others. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Naturally Fresh, My Friend’s Place and Carino’s Italian Grill, just to name a few. Additional services available at Woodall Creative Group include website development and design, advertising, marketing, social media management, public relations, promotional products and more. To learn more, please visit www.woodallc.wpengine.com.

About The Communicator Awards: The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information.

Woodall Creative Group Recognized with Prestigious W3 Award

Atlanta Agency Honored for Kids ‘R’ Kids Learning Academies® Marketing Campaign.

The Winners of the 12th Annual W3 Awards have been announced by the Academy of Interactive and Visual Arts and Atlanta-based marketing agency, Woodall Creative Group, is honored to be among them. Receiving over 5,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide.

“The creativity and quality of this season’s entries raised the bar once again. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity across the world.” said Derek Howard, the director of the AIVA. “On behalf of the over 750 members of The Academy of Interactive and Visual Arts, we applaud the talents and dedication our winners showcased and commend all of this year’s entrants for their commitment to furthering the quality of the content we view online.”

Woodall Creative Group’s award-winning entry – which was recognized with a Silver W3 Award – was a comprehensive marketing campaign created on behalf of Kids ‘R’ Kids Learning Academies® to promote school enrollment. Established in 1985 and headquartered in Duluth, Kids ‘R’ Kids Learning Academies is a national early education and childcare franchise that boasts over 160 locations all across the United States. Each academy provides a secure, nurturing, and educational environment for children between the ages of 6 weeks and 12 years.

“Collaborating with the corporate team at Kids ‘R’ Kids is always a joy,” explained Tracy Woodall, President of Woodall Creative Group. “They understand the early education industry like no other and are passionate about what they do. Their marketing department places an emphasis on not only growing the brand nationwide, but also ensuring that enrollment remains high at the local level. Having worked with them for nearly 25 years, our agency has a deep understanding of not only their core strengths and differentiators, but also of their target audience. The award-winning campaign was titled “We ‘R’ Ready” and included a video, social media graphics, banner ads, postcards, flyers, print ads, incentive coupons and more – all of which could be customized for each school. The messaging on a whole spoke directly to the parent – communicating the fact that they might not always be ready to see their kids grow up and head off to school, but their children and the staff at Kids ‘R’ Kids Learning Academies are always ready for a fun, highly educational experience.”

Click here to view Campaign

Woodall Creative Group serves a wide variety of clients from a broad array of industries. Organizations and companies seeking a creative partner to aid them with brand development, strategic design and digital innovation are encouraged to contact Woodall Creative Group by calling 706.658.0244 or e-mailing support@woodallcreative.com.  To learn more about Woodall Creative Group, interested parties are invited to visit www.woodallc.wpengine.com.

View Video below:

Jeffrey Love (Creative Director) and Tracy Woodall (President)

About Woodall Creative Group: With twenty-seven years and several International Davey Awards to its credit, Woodall Creative Group excels at combining artistry with strategy, regularly implementing imaginative corporate branding campaigns and designing top-quality collateral materials such logos, brochures, marketing materials, social media branding, and packaging – among others. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Naturally Fresh, My Friend’s Place, Tri-State Tire and Carino’s Italian Grill, just to name a few. Additional services available at Woodall Creative Group include website development and design, advertising, marketing, social media management, public relations, promotional products and more. To learn more, please visit www.woodallc.wpengine.com.

About The W3 Awards: The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. For more information about the W³ Awards, please visit www.w3award.com.