National company well-known for its line of refrigerated salad dressings was preparing to launch a few new products. The challenge was – a couple of these products would not be located in the same section of the store as the dressings. Naturally Fresh looked to Woodall Creative Group for innovative strategies to overcome those challenges.
Launched in 1980, the Naturally Fresh® brand offers a line of high quality, homemade-tasting salad dressings, salad toppings, dips, sauces and other foods.
To build awareness of the new products – which included salad toppings and dips – Woodall Creative Group not only designed the packaging, but also an entire roll-out plan that involved in-store consumer branding, coupons, ads and more. Campaign was recognized with a prestigious International Davey Award.