Kids ‘R’ Kids
Smarter Choice
2016 Enrollment Campaign

After 30 years as an early education and childcare provider, Kids ‘R’ Kids Learning Academies sought to position itself as THE premier destination for a first-class early education. With the roll-out of several new supplementary curriculums – BrainWaves, geared toward brain development and STEAM Ahead, which infused elements of art with an interactive STEM-based learning program – Kids ‘R’ Kids sought the assistance of Woodall Creative Group to develop a strategic plan to reinforce its brand identity as an industry leader – while keeping it light and fun. To that end, the “Smart Choice, Smarter Child” campaign was born.


Established in 1985 and headquartered in the North Atlanta suburb of Duluth, Georgia, Kids ‘R’ Kids Learning Academies® is a national early education and childcare franchise that boasts over 160 locations all across the United States. Each academy provides a secure, nurturing, and educational environment for children between the ages of 6 weeks and 12 years.

Our Task

Centered around the development of an online ad that was rolled out to individual franchises, positioned on the corporate website and used on social media, the “Smart Choice” campaign was so successful that it has since become a registered trademark and is still in use today. Both print and video elements were recognized with a W3 Award and the video earned Woodall Creative Group its first Telly Award.