Whether you were surprised to learn the recent news of Google+’s impending demise in April 2019 or you saw it coming for some time, chances are that – if Google+ is part of your social media repertoire – you may be seeking some refreshing alternatives. Premier Atlanta marketing agency Woodall Creative Group is pleased to present you with three substitutions that could convert Google+’s loss to your gain…
Place a Renewed Focus on Your Google My Business Page
If you don’t already own and manage your company’s Google My Business Page, claim your business listing ASAP and make sure all the information on your page is accurate. Your business address, phone number(s), web address, hours and other information that may prove relevant to clients and/or customers is also significant to Google – and more importantly your company’s Google ranking. Your company name, address and phone number (aka NAP) on file on your Google My Business Page serves as your digital landscape calling card. Post them everywhere you can – in blogs, in directories, in press release, etc. – and this can serve as a nice little SEO boost, as well. Best of all, Google now offers a user-friendly mobile app – making it even easier to update your page and engage with customers.
Explore Previously Unchartered Social Media Sites
All the content and energy you used to devote to your Google+ page can now be rechanneled to new social media networking sites. In addition to the major players like Facebook, YouTube and Twitter, if you’re not already on Instagram – with its 1 billion + users, NOW is a great time to jump onboard. Depending on your target audience and product/service mix, you may also want to consider LinkedIn, Snapchat, and Pinterest, among others.
Increase Your Reach on All of Your Current Social Media Sites
Of course, you could also take the energy you once reserved for Google+ and use it to grow your fanbase on all your current social media sites. Since social media is an ever-changing animal and social media users are moving targets, it’s wise to become a student of the best days/times to post on the channels where your company currently has a presence. Also look at your content mix to ensure that you are happy with your messaging. If it’s not engaging the audience, switch it up to find what will. Not all posts should be a novella – some of the best performing posts on Facebook are just 80 characters or less. Find unique ways to get your message across, use a blend of videos when able and avoid the temptation to make every post self-promotional. Of course, if you really want to grow your fanbase – consider putting your money where your mouth is and running a series of social media ads. Facebook, in particular, has an easy to use platform for creating and launching ads.
If you’re mourning the imminent loss of Google+ and want some help to breathe new life into your social media marketing, the talented team at Woodall Creative Group stands at the ready. From eye-catching graphics and engaging content to strategically-planned social media calendars, we can help you take your social media presence to the next level. To get started, simply call us today at (706) 658-0244, email us at firstname.lastname@example.org or fill out our convenient online contact form and one of our team members will be in touch with you shortly!