Tri-State Tire

As a company that spanned two generations – when one generation retired and the other took the helm – Tri-State Tire sought the help of Woodall Creative Group to update and rebrand in hopes of expanding the company.

Client

From its 75,000 SF warehouse in Metro Atlanta, Tri-State Tire has served portions of Georgia, Tennessee and Alabama for more than 40 years as a premier independent distributor of wholesale tires.

Our Task

A dream for any creative marketing agency, Tri-State Tire was virtually a blank slate. Having grown their business primarily through word of mouth, they had no literature to share with prospective clients. Woodall Creative Group designed truck graphics for their fleet, pocket folders and brochures, provided an overall marketing plan that optimized the delivery team as a sales team, and launched a responsive website. Not only did our work garner us the International Davey Award for Corporate Identity, but – within the first four years of the rebrand – Tri-State Tire had a 45% growth rate, which has remained steady and consistent ever since. The company’s owner also attributes an improved internal corporate culture and growth of regional deliveries from two times a week to daily in large part to the rebrand.