Hallco
Community Credit Union
Simple Click Auto Loans Campaign

A highly respected local credit union looked to Woodall Creative Group to grow its brand in North Georgia among prospective clients. In addition to flexing our creative muscle through radio, billboards and online advertising, we were able to offer strategic solutions on the company’s website to capture new business.

Client

HALLCO Community Credit Union – a full-service, community-based, not-for-profit financial institution in Georgia – provides a broad assortment of services and products to its members. Included among them are checking and savings accounts, mortgage loans, auto loans, credit cards and more.

Our Task

Rather than use a shotgun method to appeal to prospective clients, Woodall Creative Group recommended a more targeted approach by playing to one of Hallco’s greatest strengths – auto loans. As a result of our efforts, for two years in a row, Hallco exceeded annual goals set by its Board of Directors by mid-year. Not only have they clearly expanded their online business, but they have been recognized as the Best of North Georgia, have had to grow their team to accommodate new business, and are in the process of adding a new brick-and-mortar branch.