My Friends Place
Limited Time Offer Campaigns

Seasonally, My Friends Place will roll out limited time offer menu items. The deli franchise looked to Woodall Creative Group to find creative ways to roll-out a number of different limited time offer campaigns.

Client

Established in 1980, My Friends Place is an Atlanta-based deli & catering franchise that is well-known for its delicious variety of sandwiches, wraps & salads – prepared fresh, simply delicious every day.

Our Task

In order to introduce the new LTO menu items to My Friends Place fans, WCG developed imaginative descriptions of each new item, updated menus and created a four-walls marketing campaign that included ceiling danglers, table tents and more. The results showed trackable boosts in sales during the promotional period. During this time, WCG also assisted My Friends Place with the development of the company’s franchise recruitment brochure – as it sought to grow the company along with sales.