Why Logo Design is a Crucial Facet of any Effective Brand (or Rebrand) Campaign

Just as phrases like “clothes make the man” and “you’re never fully dressed without a smile” might indicate, appearances are extremely important in this very visual world in which we live. And that’s not merely the case for individuals, but businesses, as well. Whereas a person heading to an interview might make sure they are properly attired, with not a single hair out of place – a business will also want to put their best face forward for what they hope will one day become their adoring public. A great looking store front or office environment is one essential element, as are smiling employees – but to really grab their attention from the get-go and create a visual go-to image in their minds, a company will want to employ a professionally designed, well thought out logo to identify itself.

Why should I pay a company to design a logo for me?

Just like you wouldn’t trust yourself to tackle a salon-quality haircut on your own, for best results you shouldn’t try to tackle logo design, either – unless you happen to have an artistic eye paired with a degree and several years of experience in graphic design. Much like your stylist, a marketing agency that specializes in brand development can become your very best friend in this instance. They can help you identify all of the elements that will go into the creation of an eye-catching, brand identifying logo – complete with artwork, font and color selection. After all, this is a big deal – the end result will appear on all of your marketing materials, your website, your store front and more.

What colors should I select for my logo?

The colors you select for your logo – and the colors that will become part of your brand guide for future marketing materials – should say something about your company and all for which it stands. According to Pantone – THE authority on color for the fashion and design industries – much like words, colors carry meaning and can affect perceptions. The same holds true for tone, vibrancy and color combinations. For instance, red is often considered a power color – indicating love, passion a
nd fire, while blue is soothing, tranquil and cool. Green is often linked to growth, life and (of course) money, and yellow means sunshine, happiness and warmth. The psychology of colors is wide-reaching – and a professional design house can help you find the right colors to identify your brand and evoke certain emotions from your audience.

What’s the best way to pick a font for my logo?

A font can also say a lot about your company. A bold font marked by strong, straight lettering could indicate that you are trustworthy and powerful, while a soft font marked by graceful lines might declare that your company is sophisticated and fashionable. A playful script might say to your audience, “We’re fun – come play with us!”

What is logotype vs logomark, and which one is right for me?

A logotype features the name of a business that is designed to stand out on its own. Some highly recognizable examples of this are Coca-Cola, Google, Disney, eBay and FedEx. A logomark is a stand-alone, company-identifying symbol such as the Nike swoosh, the Apple apple, the Target target and the NBC peacock. Sometimes, you’ll see a combination of the two – like the Starbuck’s mermaid with the familiar “Starbuck’s Coffee” typeface encircling her, the Chick-fil-A logo marked with a chicken likeness in the “C” and the popular potato chip logo with the man in a bow-tie – the word Pringles emblazoned upon it. A very good branding agency will come up with several options from which you can choose.

What if I already have a logo?Blog_Logos_new

Good for you!  Now ask yourself… do you LOVE your logo?  Is it still fresh and exciting?  Does your target audience respond to it?  If you answered “No” to one or more of the aforementioned questions, it may be time for a rebranding campaign. Even the largest companies in the world have undergone a rebranding at one point or another. Kentucky Fried Chicken overhauled their look – and name – in 2006 to a more updated “KFC” with the likeness of the Colonel for a cool retro feel. In 2008, retail giant Walmart took its former navy blue Wal(star)Mart logo and transformed it with a more vibrant blue, shifted the star to the end and replaced it with a yellow starburst. A seasoned design house that lists branding among its directory of services can tweak your current logo to something that will resonate with your customers – old and new!

Atlanta-based marketing agency – Woodall Creative Group – not only excels at logo design and full-blown brand development campaigns, our skilled team can also assist you with the creation of collateral materials and a public relations plan to unveil your new logo to the world (or at the very least, the city where your company is based)! To schedule a meeting to discuss your new logo design, call the Woodall Creative team at 706-658-0244, send a query via e-mail to design@woodallcreative.com or fill out our convenient online contact form. To view our full list of services and “meet the team,” visit us at www.woodallcreative.com.

Mutual Marketing Respect

The Key to Loving Your Creative Partner

When executed properly, a marketing plan should be something that elicits feelings of adoration – particularly as you witness each element roll out, further solidifying your position in the marketplace and building your company’s one-of-a-kind brand (as well as your bottom line). The same should hold true for your creative partner – the one with whom you collaborated to create a marketing plan you both adore. In the event that you DON’T adore either, you may want to ask yourself the following five questions:

  1. Does My Creative Partner Respect My Team?: Whether an internal marketing department or an outside agency, your creative partner should not only want to hear your ideas, but should request them. While you’re likely partnering with them for their expert marketing status, no one knows your company and industry better than you and your leadership team. That said, a show of respect should also be seen in the way your creative partner strives to become a student of your company, industry and direct competitors.
  2. Is My Creative Partner Up-to-Date on the Latest Marketing Trends and Technology?:Thanks to the ever-evolving state of technology, the world is spinning even faster than in years past. It’s vital that you foster an environment of continuing education within your internal marketing department or expect your outside agency to stack its roster with some of the most knowledgeable digital marketing experts.
  3. Is My Creative Partner Truly CREATIVE?: Innovation is the key to standing out in a crowded marketplace – whether referring to your product line or your marketing messaging/visuals. You may be blessed with a marketing manager on your own staff who has great ideas, but lacks the graphic design skills to execute them. If that’s the case, forming an alliance between your internal marketing department and an external agency could prove a match made in heaven.
  4. Is There Chemistry Between My Team and My Creative Partner?: Like any great love affair, there HAS to be chemistry for the relationship to last.  You may have found a creative partner through the referral of a trusted colleague, but when you brainstorm or roll out a campaign – there’s no real spark. You owe it to yourself to find a creative partner that makes your heart go pitter pat… and send your sales through the roof.
  5. Is My Creative Partner a “Cheap Date”?: We’ve all heard the phrase “you get what you paid for,” right? While all companies have budgets that they must work within, marketing – which entails the shaping of your company’s brand to the public – is not an area where you should cut corners. A friend of a friend who can design a website for next to nothing is probably not a wise investment if it could potentially harm your company’s brand image. You’ve worked too hard to build your company’s reputation and image to have it damaged by a few financial missteps.

Depending on your answers to the questions above, it may be time to find a creative partner you absolutely love!  If not, be sure to tell your current creative partner how much your relationship means to you. Creative people THRIVE on praise.

About Woodall Creative Group: With more than twenty-five years and a treasure trove of awards to its credit, Woodall Creative Group excels at combining artistry with strategy, regularly implementing imaginative corporate branding campaigns and designing top-quality collateral materials such logos, brochures, marketing materials, social media branding, and packaging – among others. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Naturally Fresh, My Friend’s Place, Tri-State Tire and Carino’s Italian Grill, just to name a few. Additional services available at Woodall Creative Group include website development and design, advertising, marketing, social media management, public relations, experiential marketing, promotional products and more. For additional information, please visit www.woodallcreative.com.

The Importance of Strategic Planning

biggest matchup of the year just around the corner, it’s an opportune time to liken the importance of strategic marketing planning to the beloved gridiron game. After all, both involve key players, competitors, fans, coaches, proven plays, specific goals (… to WIN!) and a game plan to get you there.

  1. Gather in the Fieldhouse Before Taking the Field: Long before the coin toss, football coaches and players study their competition and formulate a strategy to come out on top. At the same time, they practice and train to develop their strengths before they take the field. The same holds true for marketing. In order to develop an impactful marketing strategy, it’s vital to look at competing companies and examine your own company strengths before launching any campaign. You can work with skilled “coaches” at a marketing agency who will bring out the best in your team and help you develop a strategic marketing plan that’s designed to make your company a champion to your fan base.
  2. Set the Parameters for Play:  Do you consider yourself to be at the rec league, high school, college or professional level regarding marketing skill set and budget? Both will determine whether you can look outside your own team for professional guidance and which elements you can afford to add to your game plan.
  3. Go for the Goal:  In football, it’s far easier to determine the ultimate goal – to win the game. In marketing a company, your goals could be varied. However, it’s important to know the preferred destination in order to determine the best way to get there. Are you looking to hit certain revenue goals, strengthen your brand image or grow your online presence, perhaps? Setting clear cut goals should serve as a foundation to any strategic marketing plan. This will help determine the effectiveness of your strategy, as well as return on investment.
  4. Line up your Offense and Defense: Those x’s and o’s on the chalkboard in the locker room aren’t all that different from the various elements of an effective marketing strategy. The players serve as vehicles to move the ball towards the goal line – and they may hit obstacles along the way. A strong and well-studied game plan lays out a path to achieve your goals – touchdown after touchdown to raise cheers from the crowd and ultimately help you win the game. From a marketing standpoint, your players may be social media, digital marketing, a new website, a new mobile site, collateral materials, experiential marketing, print ads, billboards and more. The specific plays will be the messaging, visuals and overall campaigns you place in the hands of each player. Of course, it’s also vital to know what your obstacles might be so you know how to move around them. Those impediments could be lack of marketing expertise, limited access to graphic design software/skills, insufficient knowledge of digital marketing and more – all of which could be solved by budgeting for and finding a strong creative partner.
  5. Hail Mary Pass: Don’t fall into the trap of believing that if you don’t have a strategic plan mapped out at the beginning of the year, you may as well “fake it ‘til you make it.” Instead, if you know you’re in over your head or have too much on your plate, you can look to your bench to find a creative partner – either through outsourcing or teaming up with an agency. Once you have one in place, you can toss them the Hail Mary Pass to help save the game at any point during the calendar year.

With an effective plan and skilled team in place, you’re all set to go for that championship ring – whatever that might symbolize for you. Now hit the field and WIN!!

About Woodall Creative Group: With more than twenty-five years and a treasure trove of awards to its credit, Woodall Creative Group excels at combining artistry with strategy, regularly implementing imaginative corporate branding campaigns and designing top-quality collateral materials such logos, brochures, marketing materials, social media branding, and packaging – among others. The Atlanta-based agency has served a wide variety of clients from a broad array of industries. Included among them are Kids ‘R’ Kids Learning Academies, Naturally Fresh, My Friend’s Place, Tri-State Tire and Carino’s Italian Grill, just to name a few. Additional services available at Woodall Creative Group include website development and design, advertising, marketing, social media management, public relations, experiential marketing, promotional products and more.  For additional information, please visit www.woodallcreative.com.